Proximic by Comscore

🚀 Exciting news from RW Digital! We’re proud to announce our new partnership with Proximic by Comscore! By combining our culture-first programmatic solutions with Proximic by Comscore’s ID-free targeting technology, we’re helping brands connect with diverse communities in a way that is authentic, privacy-first, and built on trust. Early results are already proving the impact: a recent campaign using this approach delivered 0.41% click-through rates and 88% video completion rates, outperforming industry benchmarks. At RW Digital, our mission is simple: make sure diverse communities are seen, heard, and respected in the digital world. Partnering with Comscore is another step forward in setting new standards for multicultural marketing in a post-cookie era. 📝 https://lnkd.in/gVwD7GsE

Can you still deliver health advertising outcomes without compromising privacy? With Proximic by Comscore's ID-free Predictive Audiences, the answer is YES. A Butler/Till pharmaceutical campaign using Proximic’s Symphony Health Predictive Audiences achieved 41% greater reach and a 50% lower cost-per-target than competitor targeting.     Discover how Proximic by Comscore’s ID-Free Health Predictive Audiences deliver real results: https://lnkd.in/e8gDtFWK

New Case Study Alert! We’re excited to share how Proximic by Comscore’s ID-Free Predictive Audiences delivered big results for Helzberg Diamonds this past holiday season: driving lower CPMs, higher CTRs, and a lower CPA. Powered by privacy-first targeting, our solution helped Helzberg and their agency Wpromote connect with consumers in smarter, more efficient ways. Check out the full case study: https://lnkd.in/eVz9aBu2

We’re LIVE at #CTVConnect! Come visit Lee Blickstein and Anita Pollert and the rest of the Comscore, Inc. team at our booth in the Live Exchange area to chat all things CTV.

Great insights from our team about one of the key components of our privacy-centric audiences, looking forward to part 3! 👀

Two of spring’s biggest cultural moments—St. Patrick’s Day & the college basketball championship—are prime opportunities to connect with engaged audiences. Whether you're reaching sports fans or seasonal shoppers, we have privacy-centric, ID-free audiences to maximize your campaign impact. Download our Spring Audience Guide to explore more key segments! 🏀☘️ https://lnkd.in/erPjTeD8 #programmatic #audiencetargeting #comscore

ID-free impressions are the new normal, are you ready? 👀 📉 With 54% of mobile impressions and 36% of desktop impressions now lacking IDs, marketers can no longer rely solely on traditional identity-based targeting to reach audiences at scale. In our latest blog, "ID-Free Impressions are the New Normal," we take a deep dive into how marketers are adapting to the decline of user identifiers. Get the full story ➡️ https://lnkd.in/eAf6dwkW #programmatic #digitaladvertising #signalloss

Celebrating the power of women in sports on National Girls & Women in Sports Day! 🏆 💪 As women's sports continue to break records and capture the attention of fans worldwide, brands have a unique opportunity to engage with this passionate and growing audience. With Proximic by Comscore and Sports Innovation Lab women’s sports audience segments, you can tap into the fans driving the momentum in women's basketball, soccer, and beyond. Contact us today to learn more about our women’s sports segments: https://lnkd.in/eh-3S95N

🗽The Proximic by Comscore sales team had a blast getting together in NYC last week for our 2025 Sales Kickoff. It was two awesome days packed with learning, collaboration, and gearing up for an exciting year ahead. With big goals and even bigger momentum, we’re ready to make 2025 our best year yet.

We’re excited to welcome more incredible talent to the Proximic by Comscore team! 👏  🎯 Christopher Loubriel, Account Manager, Publishers  🎯Joe Cavallaro, Account Executive Please join us in giving them a warm welcome! We can’t wait to see the impact they’ll make. #newhires #comscore #programmatic #adtech