Consumable

Spooky season peaks today, and we all know what comes next. 🎶 As winter holiday songs start to fill the air, it's a reminder of how powerful seasonal sound can be for creating brand moments and ad campaigns that resonate. The right holiday audio is pure magic, building emotional connections, triggering nostalgia, and driving performance across every channel. Explore the psychology and strategy behind how the sounds of the season can harness that emotional shift for your holiday campaigns: https://bit.ly/4ohxysf

The data behind podcast listenership is a goldmine for brands who want to build relationships with audiences and move culture. It reveals what people value, connect with, and want to bring into their lives. Our COO Paul Josephsen joined The Female Quotient at Advertising Week to explore the power of #podcasting and why brands should be paying attention. Thank you to The Female Quotient for sparking this discussion, and for creating spaces where leadership and innovation come together!

This year’s IAB Podcast Upfront captured a medium in motion. One that is evolving fast and raising the bar for everyone in the industry. Across every conversation, an overarching theme emerged: Proof over promise, performance over potential. We heard six trends defining Podcasting’s next chapter: 🎧 A $3B milestone redefining expectations for rigor 🎙️ The Creator Halo Effect extending podcast influence across the ecosystem 🫂 Audience-first planning replacing show-first buying 📊 A clear call for measurement and accountability ⚖️ Brand safety reframed around context and suitability 📽️ Formats blurring the definition of a podcast The energy, ambition, and collaboration were unmistakable. The next wave of #podcasting growth combines proof + scale + authenticity, driving innovation with accountability while keeping the creative edge that makes it powerful. Swipe through below for more on the key shifts. 👉 Link to the full recap in the comments. #IABpodcastupfront

Podcasting sits at the center of some of the biggest shifts happening in media today. Creators are building influence across channels. Publishers are finding new ways to monetize owned audiences. Brands are navigating a world where the lines between platform, publisher, and personality are blurring fast. Next Tuesday at the IAB Podcast Upfront, our CSO Jared Lapin will join Maria Tullin from Horizon Media in a fireside chat on the future of podcasting and what it means for influence, investment, and innovation in audio. Have a question about #podcasting, where audio is headed, or how influence is changing across the media landscape? Drop your thoughts in the comments or DM us. We may use your question on stage, and we’ll share takeaways after the session. 📍 IAB Podcast Upfront 🗓 Tuesday, Sept 30 | 10:25am ET | New York, NY #IABPodcastUpfront

Podcasting got an addressability upgrade, and it’s a huge opportunity for brands and publishers. For years, audio’s value came from its intimacy and influence. That’s still true. With identity-powered targeting and programmatic infrastructure, podcasting is a fully addressable, performance-driving channel. We built PODiQ to unlock this potential, so everyone wins: ⭐ For Brands & Buyers: Plan, buy, and measure audio like any other digital channel Tap into targeting confidence, full-funnel visibility, and efficiency at scale All without sacrificing the trust that makes podcasting unique 🎙️For Podcasters & Publishers: Turn your inventory into programmatic, performance-ready supply Unlock demand from buyers who care about outcomes Package smarter, monetize more, and retain creative control The precision, intelligence, and performance you expect from digital? It’s now possible in #podcasting. 🔗 Read the full post for more on what addressability really means for growth: http://bit.ly/4gnp1Bd

Podcasting has always been a high-intent channel that drives action. Now, with identity, addressability, and listener intelligence, podcasts are uniquely positioned to outperform much of your traditional media mix. With tools like PODiQ and TITLE+, podcasting becomes a precision channel for measurable outcomes: 🎯 Identity-powered targeting 🩷 Engage and retarget the right listeners across the ecosystem 📈 Full-funnel impact and new ROI driver 💡 Context + intent = performance Check out the slides below to see how performance audio works, and why #podcasting belongs in your performance plan. 👇

Context matters more than ever in podcasting, as brands recognize the opportunity to connect with passionate listeners. At Consumable, we apply contextual intelligence to improve targeting for brands, unlock premium value for publishers, and create more relevant experiences for listeners. Here’s how we do it with our PODiQ technology: 🔗 Identity-powered podcast audiences 👂 Listener behavior integration 🎙 Episode-level precision For Brands: This means highly-targeted, brand-safe campaigns with measurable outcomes For Publishers: It means higher CPMs and new monetization opportunities And For Listeners: Podcast ads that feel like a natural extension of what they already love Context becomes audio’s greatest advantage, creating a virtuous cycle that drives performance, value, and growth across the entire podcasting ecosystem. ➡️ Check out the slides below to learn more about the power of contextual intelligence in #podcasting.

Identity, listener intelligence, and new monetization models are accelerating the next wave of podcast growth. Performance at scale requires removing friction so brands activate with confidence and publishers monetize with impact. That’s where curation for audio can serve as the bridge that turns fragmented #podcast inventory into ready-to-buy audience products. The intelligent packaging of addressable podcasts, listener data, and contextual signals delivers both scale and precision. FOR BUYERS → Streamlined access to smarter, curated campaigns tied to the influence and trust podcasters build. FOR PUBLISHERS → A powerful new path to turn audience value into repeatable revenue. When podcasts are easier to buy and monetize, everyone in the ecosystem wins. Our own Yen Nguyen unpacked the role of curated audio with AdTechGod ®️ earlier this spring. Listen to the clip below on bridging the tech gap with #curation, or the full interview here: https://bit.ly/42UKQBL

Publishers: You’re sitting on untapped growth potential. Your #podcast titles and owned audiences are already valuable. But with the right tools, you can turn first-party insights into premium media products that scale across the entire ecosystem. That’s exactly what TITLE+ is built to do, helping publishers: ✨ Engage loyal listeners beyond the feed ✨ Reclaim value in past listeners (even if they haven’t downloaded recently) ✨ Extend reach to new audiences who share the same characteristics The payoff: More ways to monetize, bigger buys, ecosystem-wide scale, and greater impact with buyers and brands. TITLE+ transforms audience development into a repeatable growth engine, helping you maximize the value of the audiences you’ve already earned. 📲 Swipe through below to learn more.

What if you’re missing out on 60% of your potential podcast audience? If you’re measuring #podcast audience value in downloads and CPMs only, you could be missing out on your true reach and influence. And leaving revenue and impact on the table. 🔐 Here’s how to unlock it: PODiQ connects identity to your existing download audience, so you know who your listeners are and how they engage. TITLE+ expands that audience across the ecosystem, reaching those same listeners and listeners like them. 📈 The result? More channels to monetize Greater scale across the ecosystem More engaged listeners activated Expanded influence with buyers and brands Your shows are valuable. But with the right tools, your audiences can be your greatest growth opportunity to drive revenue and influence at scale. More on how that works in the carousel below 👇: