CENTER is a brand and design company based in Brooklyn, New York.
External link for CENTER
61 Greenpoint Avenue
307
Brooklyn, New York 11222, US
CENTER reposted this
📣 BIG TIME GUEST ALERT. 📣 This week on the number 1 design podcast in Gambia, we have the legendary, award-winning designer, educator, and a Pentagram partner Natasha Jen! We sit down with Natasha to learn behind the scenes at Pentagram, her team’s incredible work, guilty pleasures and of course Design Thinking. Available wherever you get podcasts! And YouTube!
CENTER reposted this
Pretty damn cool. Seeing a CENTER feature in Creative Review in person is nothing short of surreal. It’s hard not to feel deeply grateful for the journey over the past seven years. From a tiny closet in Greenpoint to building and collaborating with some of the most iconic brands on the planet, it’s been a total whirlwind. I don’t often take the time to look back, but moments like this make it impossible not to. Thank you Eliza Williams for writing such a thoughtful piece about our studio and our work, I'll cherish it forever. Read the full article here! https://lnkd.in/gJynTSDz
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Excited to share that last weekend in Amsterdam, CENTER brought home two PENTAWARDS! 🥇 Gold for BERO, our premium non-alcoholic beer with Tom Holland 🥉 Bronze for Ayoh Foods, Molly Baz’s unapologetically bold mayo Forever proud of our team and amazing partners who made these two brands come to life. Check out all of the amazing winners here! https://lnkd.in/dH8297u
Excited to share that last weekend in Amsterdam, CENTER brought home two PENTAWARDS! 🥇 Gold for BERO, our premium non-alcoholic beer with Tom Holland 🥉 Bronze for Ayoh Foods, Molly Baz’s unapologetically bold mayo Forever proud of our team and amazing partners who made these two brands come to life. Check out all of the amazing winners here! https://lnkd.in/dH8297u
CENTER reposted this
Care more than you think you should. It’s a line I use in my talks to capture the energy behind everything we do at CENTER. Every deck, every meeting, every project, it's the small details and extra thought that turns work into something that actually matters. This week I was the guest on Radim Malinic 📖's amazing Daring Creativity podcast to talk all things care, vulnerability and why the work that scares you usually means you’re onto something. Check it out here! https://lnkd.in/eGHX8ecD
Always an honor to be featured on Dieline. Thank you Bill McCool for the great piece about our newest brand SwimClub. Check it out - https://lnkd.in/eT5jdFxN
CENTER reposted this
CENTER's packaging design for SwimClub. The identity pairs scientific precision with human warmth. The branding uses tile motifs referencing DNA bases, while also nodding to the lanes of an Olympic pool - a visual metaphor for “diving into” the gene pool. Clean typography and structured layouts give a clinical, trustworthy feel. #DailyDesignInspiration #pentawards #packagingdesign #packagingdesigninspo #packaginginspiration #packaging #design #graphicdesign #branding #brandingdesign
CENTER reposted this
SwimClub is the first-ever sperm performance supplement to hit the market that seeks to give men the tools and confidence they need to grab their reproductive health by the balls and take a more active part in conceiving. To bring the fertility company to life, SwimClub and Squared Circles teamed with the Brooklyn-based brand design company CENTER. At the core of the brand are visual references not only to DNA sequencing but also to pool tiles. Rectangles represent the four bases in DNA—adenine (A), cytosine (C), guanine (G), and thymine (T)—and they crafted a wordmark using those tiles. A swimmer logo also utilizes the same rectangular tiles. Read and see more on The Dieline >>> https://lnkd.in/eT5jdFxN
CENTER reposted this
Branding for SwimClub by CENTER 💧 When it comes to fertility, men’s health is half of the equation. However, fertility is perceived to be predominantly a woman’s issue. SwimClub is here to address this gap, educating and equipping men with the knowledge and confidence to take ownership of their role in the reproductive journey. Referring to DNA sequencing, the tiles represent the bases of the human genome with a sporty nod to the tiling of an Olympic pool. Prompting one to dive into the gene pool. SwimClub balances the rigorous scientific formulation of the most comprehensive male fertility supplement on the market with the tender and warm humanity of the vulnerable process of creating new life. Alex Center | Ciaran Brandin | Kevin Batory | Maisie MacDonald | Hanna Pulis | Pete Freeman | Liliana Soorin Kim | Kristina Bartošová | Kellen Renstrom | Michelle Belgrod | Dehlia Hennessy Brown #branding #brandidentity #visualidentity #branddesign #packagingdesign
CENTER reposted this
Make your sperm count. Introducing SwimClub, the first clinically formulated sperm performance supplement designed to optimize men’s fertility. When it comes to fertility, men’s health is half the equation but rarely treated that way. Sperm counts have dropped nearly 60% since 1970 with men responsible for infertility in 50% of cases. Today, one in four men has below average sperm. GQ has even called it Spermageddon. CENTER partnered with the amazing team at Squared Circles (Lukas Derksen, Alexander Gilkes, Osman Khan, Ali Schmidt and Karan Jerath) to build a brand at the intersection of swimming pool and gene pool with the goal to give men the tools, confidence, and support to own their reproductive health and take an active role in the conception journey. Full case study at center.design/swimclub Packaging renders by Hampus Lideborg Brand voice & copywriting in partnership with Fern Diaz