Clean Creatives

Look deep into his eyes. That’s the thousand-yard stare of someone juggling 🔟 fossil fuel clients, and one climate conference. #COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability

🚨The Association of National Advertisers, ANA, just announced its new Chair: Dean Aragón, CEO of Shell Brands International. 🔥Yes, that Shell.🔥 The same company spending billions on oil and gas expansion while its “renewable” ads get pulled for greenwashing. It’s hard to imagine a clearer example of how deeply fossil fuel influence runs in our industry. The ANA represents the world’s leading marketers shaping how billions experience the future. And now, the person steering that conversation comes straight from one of the world’s biggest polluters. 🚩🚩🚩 This isn’t leadership. It’s lobbying with better lighting. If the ANA, and overall advertising industry in general wants credibility on sustainability, it can’t work hand in hand with big oil. It’s one of the most egregious conflicts of interest if there ever was one. 🧾Learn more about how fossil fuel clients undermine our work, and why 1,500+ agencies have already said NO to working with them: cleancreatives.org Read the full, exclusive article by ADWEEK: https://lnkd.in/eGwjB9J4

🎯 Calling all creatives! Ready to take a stand and shape the future of advertising? Join us for Unpitch Fossil Fuels: A Creative Challenge for the Planet. Our first Unpitch in NYC was a huge success, so we decided to move it across the pond and try for the same! It’s a hands-on competition where teams will concept bold campaigns to persuade purpose-led brands to commit to fossil-free marketing by signing the Clean Creatives pledge. When agencies work with fossil fuel clients, they make it harder for consumers to recognize brands making real climate commitments. 👉 Let’s change that. 👈 You’ll collaborate with creative directors and strategists from Clean Creatives-pledged agencies to bring your ideas to life. This isn’t just another networking event, it’s a chance to flex your skills, connect with values-aligned pros, and help reshape the industry. 📍 Shape History, London 📅 Saturday, Nov 22 | 12:30–4:30 PM 📝 Apply now - spots are limited: https://lnkd.in/eDVwBsqS #Advertising #PR #PitchEvent #London #Climate

✨ What a night! We got dressed up for the PRWeek 2025 UK Awards and handed out 300+ of our custom Award Pamphlets in London, plus gave attendees a mirror moment for some last-minute reflection (literally). We even walked away with a few new pledges to boot! Congratulations to our 15 Shortlisted agencies that have signed the pledge, and we hope to see even more of you there next year. 👏👏👏 🏅 89up, Cirkle, Cowshed, Fanclub PR, Full Fat | Certified BCorp, Hope&Glory PR, Kindred, Klaxxon, Muckle Media - a certified B-Corp, Pretty Green Things, Welcome to SHOOK, SourceCode Communications, Third City, WORDS AND PIXELS LIMITED, Work & Class Did you spot us there? 👀 Slide into our DMs, we’d love to share more about how Clean Creatives is changing the story in PR and advertising.

Well this is shocking. The Association of National Advertisers might make Dean Aragón, CEO & Vice-Chairman of Shell Brands its next Chair? 🤔🚩 That’s like putting a cigarette exec in charge of the American Lung Association. The ANA needs a leader who reflects the future of advertising, not one fueling its past. Thanks to Serious People for breaking the news, and read Oli Frost's post for even more shocking news.

Headed to Blue Earth Summit in London later this month? We’re hosting a Fossil Free Mixer - no Blue Earth ticket required! 🍸✨ Join Clean Creatives alongside Climbing Trees and Content For Good & Co. for an easy-going, fun, and creative way to apply the day's inspiration from the Blue Earth Summit to the topic of fossil free creativity! 📆 Thursday, 16th October at 17:30 📍Guard House, London, SE18 6GH 📩 The first 20 people to RSVP get a free drink on us! 🔗 Be quick to register at https://lnkd.in/eKzyzTsG 👋 We’re looking forward to seeing you there! #BlueEarthSummit #BlueEarth #London

For years, agencies have said they can’t afford to walk away from fossil fuel contracts. The truth? No one knew just how much those contracts were really worth, so we did the research and pulled back the curtain on what’s actually happening within the industry. Enter: The Off Ramp Report and our FFIRE Index 🔥 Here are some highlights ⬇️ 💰 Fossil fuel companies represent <0.7% of global ad spend, yet come with HUGE outsized risks.  ⚠️ Agencies like Havas, Edelman, and FTI Consulting are already paying steep costs including lost certifications, reputational fallouts, and dropped clients.  ⚡ Renewables attracted $2T in 2024, making clean energy the fastest-growing sector in history. We believe there’s a strategic framework for agencies to achieve a fossil fuel free future, and now’s the time to lean into a more sustainable future. Our Off Ramp Report outlines exactly how. 👉 Read the full report at cleancreatives.org/offramp

This year’s F-List was our longest yet: 1,217 fossil fuel contracts across 709 Advertising and PR agencies. To bring that reality into focus, we put our _actual_ receipts up across New York City. The response to this year’s launch has been incredible - thank you to everyone who joined the conversation. 📑 Read the full 2025 F-List here: https://lnkd.in/dXKbjrfq

💚 With the 2025 F-List launch week coming to a close, we’d like to give a huge thanks to our community and press - ADWEEK, Campaign US, Campaign India, DeSmog, Marketing Interactive, just to make a few - for making it impossible to ignore. This is just a small slice of press coverage that was made possible by stakeholders who want to uncover the truth. When we said “we’ve got the receipts,” we meant it. 🧾 Thank you for reading, sharing, and demanding better from our industry. Keep an eye out, because we have ⚡️even more exciting news⚡️ coming soon. 👀 #WeHaveTheReceipts #TheFListReceipts #CleanCreatives #FList2025 #Greenwashing #Advertising #Sustainability #ClimateChange #NYCClimateWeek

Edelman has been tapped to run comms for the United Nations Climate Talks, while also ranking #1 in fossil fuel revenue dependency. Our FFIRE Index shows they take in far more fossil cash than their peers, with clients like Shell, Chevron, and ConocoPhillips. That’s not just a bad look. 🔍 It’s a glaring conflict of interest. 🙅 How can you advise on cutting fossil fuels when your business model depends on selling more of them? Edelman’s dirty work isn’t just bad for the planet. It undermines the credibility of the Climate Talks. Should they be dropped from the role? Let us know in the comments. ⬇️ #WeHaveTheReceipts #TheFListReceipts #CleanCreatives #FList2025 #Greenwashing #Advertising #Sustainability #ClimateChange #NYCClimateWeek