Cloudinary’s cover photo
Cloudinary

Cloudinary

Technology, Information and Internet

San Jose, California 55,321 followers

Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale.

About us

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 80 billion assets under management and more than 11,000 customers and three million users worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.

Website
https://cloudinary.com
Industry
Technology, Information and Internet
Company size
201-500 employees
Headquarters
San Jose, California
Type
Privately Held
Founded
2012
Specialties
Images, Cloud, Media, Internet, Video, technology, AI, Generative AI, Composable Architecture, Digital Asset Management, and Performance Optimization

Locations

Employees at Cloudinary

Updates

  • The conversation is shifting from “How do we store video?” to “How do we activate it as a growth driver?” The answer lies in uniting DAM with AI and automation. This article explores how AI can analyze your video content to automatically generate tags, create chapters, and power branded, accessible players, turning your video archive into a revenue-driving asset. Read the post: https://okt.to/uRPgw4

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  • Ever wonder why your JPEG looks crisp but your PNG is huge? Those file extensions at the end of an image aren’t random, they’re formats that determine how visuals are stored, compressed, and displayed. From classics like JPEG, PNG, and GIF, to next-gen formats like AVIF and JPEG XL, each has tradeoffs in size, quality, and performance. 🎯 Knowing the right format for your use case can speed up load times, cut bandwidth, and keep visuals looking sharp. ➡️ Watch the quick breakdown:

  • "Faster load times, less code, and a smoother experience for the veterans we serve." This is what it's all about: turning technical performance into real-world human impact. As we celebrate 3 million developers, we're spotlighting the builders who use our platform to make a difference, like Jerome Hardaway, founder of Vets Who Code. Hear how our out-of-the-box optimization and delivery help him focus on his mission.

  • The holiday rush puts massive pressure on creative teams. Manual workflows for finding, adapting, and approving assets simply don't scale, creating bottlenecks that risk delaying campaigns and losing revenue. An AI-powered DAM is the key to automating your way to a profitable holiday season. Learn how features like AI tagging, automated workflows, and optimized delivery can save your team time, reduce costs, and ensure you meet peak season demand without the usual hustle. Download the Cloudinary Holiday Playbook for a full guide: https://okt.to/f76kBt

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  • 81% of brands plan to expand their video content in the future. 58% of companies state the time and skills required to edit and prepare videos as their top challenge. Become a Cloudinary Video Implementation Partner by taking our new Video Pathway. It’s five modules (plus a test) that provide you with: 👉 Positioning Cloudinary Video with confidence. 👉 Plan, design, and configure impactful implementations. 👉 Train and demo for customers so they gain long-term value. Ready to learn? Let’s go. https://okt.to/gPsvoJ

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  • Manually adjusting every frame is one of the most time-consuming tasks in video editing. AI-generated video effects are designed to automate this complex work. This short video explains how AI can analyze footage to automatically handle color correction, track moving objects, blur backgrounds, and even enhance video resolution, saving editors time and improving consistency. https://okt.to/fEzoUK

    What Are AI Video Effects?

    https://www.youtube.com/

  • Millions of brands choose Shopify as their ecommerce foundation, for good reason. It’s flexible, fast, and built to scale. But as those brands grow, many discover the hidden complexity of managing images and videos across multiple stores and campaigns. Our latest blog explores how leading Shopify merchants are addressing these challenges with Cloudinary. By consolidating asset libraries into a single intelligent hub, they’re freeing teams to focus on delivering standout customer experiences in fashion, consumer electronics, fitness, gaming, and beyond. Read the full article: https://okt.to/8jzY2r

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  • Celebrating 3 million developers is amazing, but our partners at Novicell are already looking ahead to 4 million! We absolutely love the confidence and forward-looking energy in this message. A huge thank you to Clara Rochera and the Novicell team for the fantastic congratulations and for sharing our excitement for the future. Partnerships focused on growth are the best kind!

  • Context switching kills productivity. Jumping between your IDE and browser just to upload an image or grab a media URL breaks your flow and wastes valuable time. That's why we're excited to release the Cloudinary VS Code Extension (Beta). Bring essential Cloudinary operations,browsing assets, copying URLs, uploading files,directly into your editor. Code and media, finally in one place. Reduce the friction in your workflow. Install the extension today: https://okt.to/gijBd4

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Funding

Cloudinary 4 total rounds

Last Round

Secondary market

US$ 100.0M

See more info on crunchbase