653 employees. 7,161 volunteer hours. 5,900+ lives reached. That's our 2025 Social Impact Report. Doing well by doing good, but make it measured. Can't help it. Read the full report → https://lnkd.in/emewZgNh
About us
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com
- Website
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https://www.appsflyer.com/
External link for AppsFlyer
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- Mobile Apps Marketing, Marketing, iPhone, Android, App Store, iOS, Google Play, Advertising, Mobile Measurement, Attribution Analytics, Deep Linking, and Mobile Marketing
Locations
Employees at AppsFlyer
Updates
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GTA 6 didn't need a booth at Gamescom, and it still won the show. Adam Smart, our Director of Product, Gaming, was on the ground, with a few things every marketer should be watching. Full column at PocketGamer.biz: https://lnkd.in/eHUAE5gM
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Bobby Sayers talked to Mackenzie Quinn of Quinn Strategic Consulting at MAU Vegas. Her take: stop optimizing for installs, start optimizing for value. Also her take on robot pets: hard pass, unless it can start small fires and eat your couch.
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August didn't slow down, even if your inbox did. Five things we shipped this month, no beach required. See everything else we shipped this year: https://lnkd.in/d3pVfGAP
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📈 Organic installs grew 55% on Android in India for Finance apps, but its share of paying users fell in strongest markets. 🎮 Gaming installs fell 17-26% across APAC, while its share of paying users grew 29% in the Indian Subcontinent on iOS and 28% in Indonesia on Android. 💳 Finance's Day 7 retention on Android grew 45% in SEA, while Day 30 retention fell 32%. 🛡️ Fraud rates fell broadly across APAC, including a 90% drop in Shopping's iOS fraud rate in SEA, even as Gaming's Android fraud rate in Japan rose 68%. Our State of Marketing in APAC 2026 report breaks down what 30 billion installs across nearly 12,000 apps reveal. Get the full picture: https://lnkd.in/diznAnje
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“The real competition isn’t another game on the store. It’s whatever the player chooses to do instead of opening your game.” Wilson Yen, AppsFlyer’s Industry Lead for Gaming APAC, joined us to talk about where growth is actually getting harder in gaming, and what he saw on the ground at ChinaJoy this year. Full interview, plus this month's data on India's festive season and the stories shaping the industry right now, in the latest edition of The Flyer 👇
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Bobby Sayers caught up with App Masters' Steve P. Young at MAU Vegas. He's been in app marketing long enough to see every kind of growth question, but the one he still leans into most is the hardest one: how do early-stage founders get their first users?
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Everyone plans around Diwali, but the data says that's too late for Shopping and too early for Finance. We tracked 2.1B installs and $700M in ad spend across India's festive season. Each vertical peaks on its own calendar: Navratri drives 17% of Shopping's season revenue before Diwali even starts, and Finance's remarketing spend keeps climbing for weeks after. Vertical-by-vertical breakdown: https://lnkd.in/dCxwZBJV