AppsFlyer

It's that time of the year - The AppsFlyer Performance Index Edition 17 is LIVE! After a rough 2023, 2024 marked a return to growth for most media sources. App install ad spend increased 18% year-over-year, with 80% of the top 5 media sources and nearly 60% of the top 20 enjoying a rise in spend. But while similar gains were recorded on both platforms, the vertical front showed stark differences. Gaming apps only upped investment by 4%, but non-gaming apps enjoyed a significant 23% surge. To help you make smart budget decisions and enjoy the fruits of a recovering economy, we ranked 90 mobile media sources based on 13.5 billion non-organic installs of 35,000 apps, and 6.9 billion remarketing conversions from 3,800 apps during the first half of 2024. Check it out now: https://bit.ly/3NsM67M

It's time to bring first-party data to new levels☁️🚀☁️ The digital marketing landscape is moving away from open access to user data, emphasizing the need for consent-based, privacy-compliant data collection strategies. Renewed focus on first-party data offers several distinct advantages which make it worth the investment. Read more about it in our Marketer's Guide to First-Party Data: https://lnkd.in/dpE8nEkQ

Which team are you?🤔

77% of Retail Media Networks See ROAS Boost from Data Collaboration Platforms.🌐📈 Brands recognize the importance of first-party customer data for driving business growth — now more than ever. However, individual companies often have access to limited, non-standardized data sets. Now, Data Collaboration Platforms (DCPs) have emerged as a solution. Our latest report explores what brands and agencies need to incorporate into their retail media strategies and examines the growth they’re already experiencing from using DCPs, we found: 🔷 Nearly 60% of respondents report that DCPs contribute 10-25% to their revenue. 🔷 37% of businesses achieve a 5-10% revenue uplift through data collaboration initiatives. 🔷 Marketing to high-intent audiences emerged as the top use case (38%) The full report is now live and open for everyone. Take a look: https://lnkd.in/dpYm74xa

"We resumed our investments in mobile campaigns with a restricted privacy policy while being able to attribute the data without compromising users' integrity." Bradesco's investment in AppsFlyer's Data Clean Room, which is a part of the Data Collaboration Platform, proved incredibly beneficial, seeing a 150% performance boost. Check out their full story: Jose Marcelo Rossi Jessica Batista

Signal loss can be scary! 😨🎃 All your data is hidden behind a privacy-first mask that makes it hard to identify the insights underneath them. This Halloween, we’ve got a lot of treats and a few tricks to help you make the most of your data and create a new data reality. The October edition of The Flyer is officially live. Take a look:

A sneak peek into our first-ever #MAMA in Chengdu, #China, that's happening right now!🐼📱 Speakers and sessions touched on various key topics for the industry as a whole and this region in particular: AI, privacy, marketing insights, gaming, e-commerce, and more.

While it's Halloween time, it's never a good time to scare your customers!🎃🧟

Change is a constant in the app landscape. And one particular change that might be keeping you awake at night is Google’s deprecation of Firebase Dynamic Links (FDL). To prepare you for summer 2025 and the inevitable change of your deep linking strategy, join our upcoming webinar, where we'll discuss five key considerations when replacing Firebase Dynamic Links. Register here: https://lnkd.in/dTYVwvQP

Happening this week! 🌐🎙️ Join Adam Smart and the Meta team to learn more about how to accelerate Q5 momentum: https://lnkd.in/d6a_XmzU