Moloco

Consumer app marketers are under pressure to grow efficiently. But expanding beyond Google and Meta feels overwhelming—too many platforms, too much noise—especially when you need scalable growth with confidence, not marginal gains. While marketing budgets concentrate in walled gardens, your users are engaging across millions of apps on the independent app ecosystem—where you're not reaching them yet. Brands who diversified saw up to 214% ROAS increases. 🚨 Find the users you've been missing: 3M apps, 2B daily users, one platform to reach them all. Moloco Ads, AI-powered app advertising reaching billions of daily users. Learn more ➡️ https://lnkd.in/g9TyvDWJ

The retail media sector is booming, but many retailers are struggling to monetize their valuable first party data. Legacy systems can't deliver the realtime, personalized experiences that modern consumers expect. I'm excited to share how Moloco and Google Cloud are tackling this challenge head on. By integrating Moloco's AI native platform with Google Cloud's Vertex AI Vector Search, we're moving beyond simple keyword matching to a new era of semantic understanding in advertising. This partnership allows for hyper personalized ad recommendations, creating a better experience for shoppers and driving real results for retailers. This collaboration is leveling the playing field, empowering retailers to build powerful, profitable advertising businesses without needing to build their own AI infrastructure from scratch. Thank you Moloco team Mingtian Ni and Imsung Choi for this partnership. There are lot of others who have made this possible: Eran Lewis, Sheryl Co, Yingxin Jiang Check out the full story in the latest Google Cloud blog post! https://lnkd.in/gxsASwUF #RetailMedia #AI #MachineLearning #GoogleCloud #VertexAI #VectorSearch #Personalization #AdTech #DigitalAdvertising

💡 As streaming surges, CTV (Connected TV) is rapidly becoming a key performance channel for mobile marketers. YouTube CTV viewership has surpassed YouTube on mobile, clearly showing that user attention is shifting toward CTV. At Moloco, we turn CTV into a performance-driven platform, optimized for KPIs like installs and in-app actions today, with ROAS optimization expanding. This is powered by our deep learning engine. Through our integration with Airbridge, we enable precise, unified measurement and analysis, including incrementality testing, and together we are building a high-performance CTV advertising ecosystem. 👩💻 Discover insights on CTV growth strategies and more: 👉 https://lnkd.in/g572DSDs

🚨LIVE WEBINAR 🚨 Smarter Re-Engagement: How Smart Strategies Drive Real ROI Join M+C Saatchi Performance, SplitMetrics, and Moloco as our New Business Agency Director, Arti Shah and industry leaders unpack how smarter creative, sharper targeting, and new measurement frameworks turn re-engagement from a cost center into a growth engine. In this webinar you’ll learn how to: ✅ Prove incrementality in a privacy-first world—without overspending. ✅ Identify the creative variables that drive return visits and conversions. ✅ Build re-engagement programs that strengthen LTV while eliminating waste. Speakers & Moderator: 🎙️ Moderator: Megan Price, Programmatic Strategy & Planning Director at M+C Saatchi Performance 🎤 Arti Shah, New Business Agency Director at Moloco 🎤 Justin Trieu, US Mobile Growth Lead at SplitMetrics 🎤 Josh Kirby, Programmatic Director at M+C Saatchi Performance 🗓 Thursday, 30 October 2025 | ⏰ 4:00 PM GMT 🔗 Register now to secure your spot: https://hubs.li/Q03NGgbm0 Can’t make it live? Register for on-demand access.

Unwrap Your Holiday Advantage 🎁 Moloco's new interactive tool reveals exactly when to lean in—by vertical, country, and OS, as engagement surges or costs dip—not generic industry averages. Compare 2024 benchmarks with weekly-updated 2025 data to uncover the efficiency windows and growth moments your competitors miss.  ✅ User behavior trends: installs, revenue, time spent ✅ Marketing dynamics: CPM, CPI, ROAS, ARPPU, ad opportunities ✅ Customized filters: vertical, country, OS Define your unique holiday moments. Access the tool + explore the live dashboards now! https://lnkd.in/g4Rn2J3Z

Our latest newsletter breaks down game-changing data from the latest Growth Masterminds episode, showing how adding more ad partners boosts returns. Plus, real success stories from IYAGAMES, Yanadoo, and OKBet reveal how Moloco’s AI helps apps grow faster and smarter. We’re also gearing up for a packed season of events — AGS London, UA Society Summit, AGS Barcelona, and Israel Mobile Summit — connecting with the world’s leading app marketers. 📬 Get the latest insights and subscribe to Moloco’s newsletter → https://lnkd.in/gM8vRMzC App Growth Summit®, UA Society, Unlocked: Mobile & App Growth Summit, Mobile Summits, 야나두 (Yanadoo), OKBet

Excited to be moderating an upcoming panel discussion on recent developments in AI. We’ll be diving into real-world applications of AI and learnings - with an incredible panel of Tech and Product leaders. A special thanks to EDBI Pte Ltd and SG Growth Capital for the support on arranging the panel with fellow portfolio companies. Serene Keng Amanda Kwek Simon Phua, Head of Data Science, Moloco, ex-Meta, ByteDance Sam Kwong, Senior Director of Product, Klook, ex-Grab, Paypal Setu Chokshi, AI Solution Engineer, Microsoft, ex-PropertyGuru Looking forward to exploring how #AI is transforming industries and the practical challenges organisations face in implementation. Signup link in comment.

🚀From installs to impact, NPay scaled smarter with Moloco. NPay, Korea’s leading digital wallet, partnered with Wisebirds and Moloco to move beyond installs and drive real engagement. The campaign delivered: 40% more app installs 📈 CPI up to 3x more efficient 💰 Login CPA up to 5x stronger, bringing in higher quality users who actively used NPay’s financial services. With AI powered optimization, premium inventory, and smart budget strategies, NPay didn’t just gain more users, they gained the right users. Learn more here 👉 https://lnkd.in/gCd6-PqZ

From installs to lasting engagement. 야나두 (Yanadoo) partnered with Moloco to scale Yanadoo’s Yafit Move, its move-to-earn app, by converting new sign-ups into active repeat users through AI-driven campaigns and continuous data analysis & testing. The results speak for themselves: 📈 30% of total installs attributed to Moloco 🔑 20% lift in sign-up conversion rates 📊 25% boost in Day 1 retention Together, we showed how data + AI can turn installs into long-term engagement. Learn more → https://lnkd.in/gHcSMWvJ

“We’ve seen a clear lift in platform bookings by expanding beyond social partners.” — Valerie Castro, Turo Acquisition Marketing Director This is just one of the many client perspectives in our new consumer app report, Performance Through Independence. We teamed up with Sensor Tower and Singular to uncover: ✅ What’s really driving incremental growth for today’s top consumer apps ✅ Where high-value users are spending time (hint: it’s not just social) ✅ Why marketers are seeing ROAS gains of over 100% by tapping into the Independent App Ecosystem You’ll also hear from leading marketers at Nestlé Purina North America, Experian, and more—on what it takes to win in today’s app economy. 📥 Ready to rethink your growth strategy? Get the report: https://lnkd.in/gRE9gMsg