Netflix

Squid Game premiered 5 years ago today!

Congratulations to all of our 76th Primetime and Creative Arts Emmy® winners! 🏆 We are proud to celebrate our wins across the board. To our visionary directors and performers, and the phenomenal craftspeople — editors, sound mixers, costume designers, H&MU artists, VFX creators, casting directors, and musicians — who build these worlds from the ground up: thank you. Your craft, passion, and dedication elevate storytelling everywhere.

Congratulations to Danielle Woodrow and Tara Woodbury, our Directors of Content for Netflix Canada, on being named to The Hollywood Reporter's Canada's Top 25 Entertainment Dealmakers. One of the latest examples of the Canadian storytelling Danielle and Tara champion just premiered at TIFF. Below follows a fisherman defending his Newfoundland community from a mysterious sea creature — continuing the global success of titles like North of North and Wayward. Congratulations to both on this well-earned recognition.

Netflix kicked off the 2026 NFL season with an average 18.5 million viewers in the US tuning in for the San Francisco 49ers vs. Los Angeles Rams from Melbourne, Australia, according to Nielsen Big Data + Panel. Globally, the historic matchup averaged 21.7 million viewers, with fans from over 200 countries and territories watching and the game averaged 4.0 million viewers among P18–34, the highest non-Christmas streaming delivery for an NFL regular-season game.

O Clayver foi descobrir o que rola no maior evento de publicidade da Netflix no Brasil: conteúdo, audiência, dados, tecnologia… E, claro, muito entretenimento. O Behind the Streams 2026 trouxe a união entre arte e ciência, números que impressionam, bastidores de parcerias que viraram febre, a prova de que atenção de verdade gera resultado, cases de sucesso, spoiler de lançamento e um recado bem claro: quando a Netflix entrega cultura, o negócio de quem tá junto cresce também. -- Clayver went to see what's happening at Netflix's biggest advertising event in Brazil: content, audience, data, technology… and, of course, plenty of entertainment. Behind the Streams 2026 brought together art and science, numbers that impress, behind-the-scenes looks at partnerships that became a craze, proof that real attention drives results, success stories, a launch spoiler, and one clear message: when Netflix delivers culture, the business of those who partner with us grows too.

From Friday nights to the NFL. 49ers vs. Rams — LIVE on Netflix TONIGHT. Coverage starts at 6:30 PM ET. Directed by Peter Berg.

How does Gloria Steinem want to be remembered? Prior to her death, the political activist sat down for a deeply reflective conversation about her legacy and to immortalize her final words with the understanding that it would only be shared with the world after she passed.  Famous Last Words: Gloria Steinem is now on Netflix.

Outer Banks Season 5 debuted at #1 in the Global Top 10 and topped charts in 74 countries, marking the franchise's fourth consecutive #1 series debut. Since Season 1 in 2020 through Season 4, the show has drawn over 400M global views and spent over 20 weeks in the Global Top 10 across its first four seasons. The fandom moved well past the screen. Traffic to the real Outer Banks Visitors Bureau jumped 61% after the show premiered. Searches for "Charleston holidays" rose 319% following Season 4, and searches for "Outer Banks vacation homes" climbed 10,547%, as fans chased the Pogue lifestyle in their own lives. Outer Banks joins Netflix's broader YA slate, which has generated 10.4B global views since 2023, spanning Stranger Things, Wednesday and Heartstopper Forever.

We're excited to launch "The Gentlemen's Serve," our first true multi-market campaign with AB InBev, bringing Stella Artois into the world of The Gentlemen Season 2. The campaign centers Theo James (as Eddie Horniman) opposite Stella Artois ambassador David Beckham, spanning custom film content, social integration, experiential activations, and limited-edition merchandise. It runs across the US, UK, Canada, Brazil, Colombia, Mexico, South Africa, and South Korea. We're also partnering with Stella Artois on a takeover of The Marlborough pub in London (Sept 3-5), inviting fans to step into the show's world. The Gentlemen S2 streams September 3.

Big news: we're extending our partnership with Shonda Rhimes, Shondaland and Betsy Beers. Under this new overall deal, we'll continue to exclusively produce, stream and distribute Shondaland's TV series, feature films and gaming, plus merchandise and live events tied to their IP. We're also continuing our support of Shondaland's inclusion initiatives, such as the Ladder Program, to help train underrepresented below the line creatives Almost a decade in, this partnership keeps delivering. Bridgerton has reached 610M views since 2023, and Season 4 alone drove 100M views, nearly tripling every prior season. Season 5 is filming now in London, with the spotlight on Francesca Bridgerton and Michaela Stirling. From Bridgerton to Inventing Anna to The Residence, we're proud to remain home to Shondaland's stories.