Liftoff Mobile

Jessica Dudley has spent over a decade turning ad tech operations into measurable results 📈, and AdExchanger just named her one of 2026's Top Women in Media & Ad Tech. 👏🤩 As VP of Analytics & Ops at Liftoff Mobile, Jessica leads Tech Services and the Performance Experimentation Program, the framework that turns customer needs into validated, scaled capabilities within Cortex. Under her leadership, Tech Services is scaling targeting and pacing solutions across dozens of advertisers, with more on the way. 💪 Congratulations, Jessica! 🎉 #WomenInAdTech #AdTech 

Lock every lever down. 🔒 Or hand the keys to the algorithm. 🔑 Most UA teams run one of these two plays during NFL season, but both are outdated. Our own Jessica Dudley breaks down why the strongest campaigns make room for both machine learning and human judgment by defining where each one adds the most value. Read more in Advertising Week 👇 https://lnkd.in/g--3uAwX

Three things worth stealing from how Character.ai approaches ad monetization: → Give users real control over what they see → Be transparent about why the ads are there → Let format variety carry the revenue, not frequency A useful model for anyone building a product where attention is the whole point, and interruption is the fastest way to lose it. Full case study with Liftoff Monetize 👇 https://lnkd.in/gQp3_aj5

Catalyst Confessions episode four is here 🎬 This time we asked our clients and partners a question only this industry could produce: what's your favorite adtech acronym? The answers are exactly as nerdy and delightful as you'd expect. Watch below 👇

Short drama is one of the fastest-growing app categories in the world, and most DSP algorithms still haven't caught up with how it makes money. ReelShort runs campaigns in more than ten markets and launches thousands of creative variations a day. 刘佳慧, UA Director at ReelShort, explains how her team moved from manual bid management to letting Cortex predict which users will pay within seven days. Watch the full story below 🎬 https://lnkd.in/g-m6qfZJ

We're heading to #Gamesforum & #Appsforum London on September 7–8! 🇬🇧 Attending too? Come meet the Liftoff team and connect with us in London. And don't miss us on stage: Nicola Chaplin will join the Appsforum panel, The End of One-Size-Fits-All Creative: Scaling Global Campaigns with Local Relevance, while Kalle Heikkinen will take the Gamesforum stage to present What's next for live events? Design trends shaping games and apps in 2026. See you in London! 👋

Most apps get cheaper to run as engagement grows. AI apps get more expensive. Every conversation on Character.AI carries a real compute cost, and flat-fee subscriptions were never built to absorb what power users consume. Ads had to close that gap without paywalling the thing people actually come for. Rather than raising ad load, the team widened the format mix so revenue scales with engagement instead of interruptions. 🧠 Read how Character.AI built it with Liftoff Monetize 👇 https://lnkd.in/gHQDCBWa

What happens at Catalyst? Here's a glimpse. 🇮🇹 In Rome, we brought mobile app publishers and advertisers together for three days of candid conversations, industry insights, and experiences designed to take networking beyond the conference room. From interactive roundtables and expert-led sessions to rooftop dinners and exploring Rome together, Catalyst creates space for the kind of conversations and connections that don't always happen at your typical industry event. Missed Rome? Keep an eye out for where Catalyst is heading next. 👀

Our GameRefinery team sat down with Ariel Navon 🔜 Gamescom, Head of Competitive Intelligence at Playtika, for a conversation on how some of the industry's top-grossing titles are rethinking how they create value for players — and what that means for long-term revenue. Ariel shares how Playtika approaches the balance between business results and player experience, including: → Why boosting gameplay value can be just as effective as adding purchase prompts → How rewarded ads, done thoughtfully, complement in-app purchases rather than compete with them → How competitive intelligence travels from market signal to product decision inside one of mobile gaming's largest portfolios If you work in product or monetization strategy, this one's worth your time. Watch the full interview below.

This time we asked our clients and partners the question that matters most after any summit: what's the one thing you're taking home with you? Episode three of Catalyst Confessions is live, and it's a good one. Watch below 👇