Liftoff Mobile

The Digiday Programmatic Marketing Summit will take place on December 1–3 in New Orleans! A great gathering of industry leaders shaping the next phase of programmatic. Our team will be there to join the conversations and connect with peers driving innovation in the space. 👉🏼 DM Casie Jordan and Lya Krzyzanowski to coordinate a time to meet!

Our latest #WomenInMobile article features Cheryl Van Rensburg (Fowler), Head of Growth Marketing at DigiOutsource. Cheryl spoke to us about the importance of balancing short-term growth with long-term profitability and the power of believing in yourself. Find out how she went from developer to Head of Growth by reading the full interview on Business of Apps: https://bit.ly/4hrLhKL

The crypto landscape is evolving. Are your growth strategies keeping up? Join us for a webinar sharing what's actually working in crypto user acquisition and engagement today. Whether you're scaling installs, boosting retention, or levelling up your creative, this session will equip you with the insights and tactics you need to grow smarter. Register now to attend on November 5: https://bit.ly/47mLxG2

Liftoff Mobile Accounting team is growing! Join the rocket ship as our new Senior Manager, Consolidations & Financial Reporting =) https://lnkd.in/g-Uw-RjS

Connect with us at IGDC, India’s oldest and largest game developer conference. Sailesh Dayanand and Rutvij Jadav from our team look forward to engaging with clients and partners from across the globe at the Chennai Trade Centre. If you'd like to meet at the event, feel free to connect with both of them on LinkedIn. We look forward to seeing you there from November 5-7!

The holiday season is approaching fast, so it’s time to think about how you can boost e-commerce sales ❄️ With 40% of U.S. gift spending packed into just five days between Thanksgiving and Cyber Monday, competition is fierce and execution starts early. Our new blog includes data-backed insights and tips to help you improve ROI. Learn how to attract and convert the 2025 shopper: https://bit.ly/4nN7iWu

We moved! Our web home is now Liftoff.ai AI powers everything we do, from Cortex to the custom tools our teams build and use every day. Our new domain name better reflects who we’ve always been: an AI-powered company helping mobile businesses scale faster and smarter. Same mission. New address. Learn more about it here: https://lnkd.in/g3ketjhf

✨ Happy Diwali - The Festival of Lights! We wish all our colleagues, partners, and clients a bright and prosperous year ahead. May this festive season bring happiness, success, and light to every corner of your life 🌕 🪔

High-quality supply doesn’t happen by chance. It comes from direct integrations, strict vetting, independent verification, and continuous monitoring. ✅ 99% OM SDK coverage for viewability measurement ✅ DoubleVerify & The Media Trust protection ✅ TCF 2.2 & MRC-compliant 📘 Learn more about how VX connects brands with high-quality supply: https://bit.ly/48x5NHg

This month’s #MobileHeroes by Liftoff newsletter zeroes in on what drives engagement, from feature innovation to smarter media strategies. 👉🏼 How top apps like Duolingo, BeReal, Tinder, DraftKings, and Crypto.com build stickier, smarter experiences. All with insights from AppRefinery’s Kalle Heikkinen on Deconstructor of Fun. 👉🏼 Catherine Beattie (Director of Programmatic, WeatherBug) on forecasting for success, avoiding common misconceptions, and building stronger partnerships 👉🏼 5 actionable plays to boost UA and spike engagement during the NFL season, from game-day momentum to sustained retention 👉🏼 What’s next for mobile growth in 2025 and proven creative strategies to improve performance and ROAS, from our latest webinar and blog ⬇️ Read now and subscribe to get it in your inbox each month