Taboola

Taboola has today announced a recommended offer to acquire Dianomi. For more details see the link: https://bit.ly/4AeJ7qB

So you’re using AI for your marketing, but are you utilizing it to the fullest? Our SVP of Strategy & Corporate Marketing, Tom Inbal, broke it down from the Blue Stage at OMR 2026. His full keynote is well worth your time: https://lnkd.in/eETwf7uF Here's our take on what that means for your strategy: https://lnkd.in/eJQdUrHY

Readers expect to get answers in the moment, without losing the thread of what they were reading. But their curiosity doesn’t need to kill your readership. With DeeperDive, HuffPost UK readers have a reason to stay. Take a deeper look into how by how much 👉 And dive into the case study https://lnkd.in/erdRZ_Y7

Join us in congratulating our CEO and founder, Adam Singolda, on being named a Digiday Technology Awards finalist 👏 Reflecting the momentum behind Realize and DeeperDive this year, we couldn’t be prouder. This moment belongs to every Taboolar who helped build it, thank you! 

One year of DeeperDive on USA TODAY, here’s what changed for their readers. Readers are gravitating toward LLM and AI overviews for quick answers. With DeeperDive, USA TODAY’s 195 million readers have the chance to ask what they *actually* want to know, without ever leaving the site. “So for me, that aha moment with Deeper Dive was when I got to look at the data around the questions that the users were asking. It's really a great way to be able to look at that data and see exactly what our users are interested in knowing about." shares Rachel Kilroy, Senior Product Manager at USA TODAY Co., Inc. Read more on USA TODAY's rollout: https://lnkd.in/ebckqi2c What would your reader want to ask an AI answer engine after reading a news story?

BMW is entering a new era with the BMW iX3 launch in Germany, and scaling it takes a strategy built for incremental growth from day one. At DMEXCO 2026, join our fireside chat with Susanna Eiber (Head of Marketing Germany, BMW) and Krishan Bhatia (Chief Business Officer, Taboola). They'll get into the strategy behind BMW's iX3 launch in Germany, how they're acquiring incremental audiences, and why going beyond search and social is part of the plan. Wednesday, September 23, 3:50 PM, Center Stage Add to your agenda: https://lnkd.in/eCkCMkxx #DMEXCO26 | DMEXCO - Digital Marketing Expo & Conference | Taboola DACH

Attending DMEXCO in Cologne and looking for a must-add masterclass to top off your agenda? Make sure to save a spot for our session with Tchibo, where we will share insights into their successful strategy for sustainable growth. How did Tchibo achieve 80% YoY budget growth on Realize while staying profitable? Andreas Haffmanns (Senior Performance Marketing Manager, Tchibo) and Hieu Bui (Associate Account Manager, Taboola) will take the stage to reveal the strategies and insights behind their success on Taboola's performance advertising platform. Join our masterclass to gain the practical knowledge to unlock new growth levers. Wednesday, September 23, 2:30-3:00 PM, Hall 6, Cologne. Add to your agenda: https://lnkd.in/eBz8jqy5 *the masterclass will be in German Taboola DACH | DMEXCO - Digital Marketing Expo & Conference | #DMEXCO26 ;

Dayana Luiza joined our team in 2019, left in 2022, and then made the decision to come back… What brought her back in 2023? Our transparency, our commitment to our people, and that feeling of flying together as a team, every single day. Scroll through for Dayana's story of coming back to Taboola. #TaboolaLife

Having tens of thousands of advertisers and hundreds of campaigns across the open web gives us a view that most marketers don't have. Tom Inbal, our SVP of Strategy and Corporate Marketing, shared on stage what he and his team are seeing: the variance in CPA across our network shrank around 50% (based on a simplified but telling curve). AI has raised the floor and compressed the ceiling at the same time. Tom calls it alpha decay. Here's our take on what the outperformers are doing differently: https://lnkd.in/eJQdUrHY

DMEXCO 2026 is coming, and we'll be at Hall 6, Booth A21 on September 23 and 24, ready to talk about growth. What's waiting for you: 🔵 1:1 meetings with our performance experts, excellent coffee included 🔵 A masterclass with Tchibo featuring Andreas Haffmanns (Senior Performance Marketing Manager, Tchibo and Hieu Bui (Associate Account Manager, Taboola) 🔵 A fireside chat with BMW Group, featuring Susanna Eiber (Head of Marketing Germany, BMW) and Krishan Bhatia (Chief Business Officer, Taboola) 🔵 Happy hour, known for the best drinks at the show 🔵 Realize game, with a WHOOP smart watch as the grand prize Whether you're scaling ad performance or growing publisher revenue, let's talk about what's next. Save your spot for a 1:1 with us in Cologne https://lnkd.in/e8Vh5bHB Taboola DACH | DMEXCO - Digital Marketing Expo & Conference | #DMEXCO26