Air

At Air we've been fortunate to have a deep bench of creative counsellors. And since it’s giving season, we asked them to lend their expertise to the masses by telling us how to get ahead of it of the challenges in creative work for the year ahead. Rather than looking to the stars for your team’s creative implementations, look to this year’s class of…ZoltAirs. Consider them your spiritual and strategic guides to a fruitful 2026 for your brand. We hope this resource is a great help to creative leaders who are busy planning for their “biggest ever Q1 campaign”, marketing execs who are trying to hold the attention of their brand’s community, and even people who are just trying to muster up the courage to invest more time into their personal brand. There’s something in it for all of you. A huge thank you to all of those who contributed to this year’s report!

Today we shipped 3 new features in Edit Mode that introduce Gemini 3 Pro (and Gemini 2.5) into Air for the first time 🚀 Users can now: - Use custom prompts to adjust lighting, color, or generate new visuals - Extend the background of an image to instantly fit any size or layout - Upscale the resolution on images for clearer, sharper detail These new AI-powered tools make it easy for anyone to make quick edits on images without waiting on design. And it means designers can save time not going back and forth over slack with marketing, so everyone wins!

A few months ago, our fractional Chief Imagination Officer Kareem Rahma subway pitched us an unorthodox idea: "Let me make a horror film so compelling that it will convince every creator who watches it to get on Air with your Creator plan." I reluctantly agreed. The night before the shoot however, the star of the film whose name for legal reasons I cannot mention, pulled out. The entire thing went up in smoke. It was devastating. Today, due to various lawsuits and NDAs, I’m sharing the only thing that I am legally permitted to share. This is found footage of the table read for the greatest film never made. This is cinema.

Is this in fact the best AI is ever gonna be?? Wildest thing we've ever produced and it's not even close. Today, Air drinks Dropbox's milkshake. We drink it up. Thanks to Nick Gallo and the good people at Loop for going all the way in with us. It's Air time.

It's halloween, and we're celebrating with the scariest 15 minute variety hour all about advertising and marketing you've probably ever seen. Air Louise Castonguay Ariel Rubin Dakota Rae Lowe Jason Murray Catherine Ferdon Coinbase Erica Roberts BBH USA Geno Schellenberger Jack Westerkamp Ellie McCarron Ross Yenerich Ad Age ADWEEK Campaign US LBBonline - Little Black Book Morning Brew Marketing Brew Linkedin News LinkedIn for Marketing