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This week’s agency news, people on the move and brand buzz — featuring The Hershey Company brand Reese's, UGG, Amazon and more.

New: M Booth Cultured survey finds consumers want brands to shape culture — here's how.

Campaign US's Steve Barrett joins Sandra Fathi on The Big Apple by PRSA New York to discuss the latest industry trends, actionable advice on navigating the fast-paced NYC PR landscape and what it takes to stand out in today’s competitive media environment. https://lnkd.in/ePeGi8CN

Campaign Chemistry: TBWA\Chiat\Day NY CEO Emily Wilcox. Wilcox reflects on 6 months in the New York CEO role at the Omnicom agency and how she's building on the firm's storied legacy of disruption. https://lnkd.in/efvQzaCQ #podcast #omicom #disruption

Discover the 2024 CMO 50 – The Top Marketers Shaping the Future - Campaign US presents the 2024 CMO 50, our prestigious annual list celebrating the most influential marketers who are redefining industries and propelling brands to new heights. These visionary CMOs are honored for their outstanding achievements and cultural impact, transforming the marketplace and driving meaningful change throughout 2024. Gain exclusive access to the full CMO 50 list and other premium insights by subscribing to our Information tier. Don’t miss out on this year's game-changers in marketing! Subscribe today to unlock all of Campaign US's must-read content. https://lnkd.in/eeKUqZiP #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends

Supercharge Your Marketing with a FREE 30-Day Trial of Campaign US! - Unlock exclusive access to Campaign US’s trusted news, powerful insights, and cutting-edge strategies designed to elevate your marketing game. Start your free 30-day trial and stay ahead of the curve with expert-driven content tailored to help you innovate, strategize, and succeed. Discover the latest in advertising and media trends, breakthrough techniques, and actionable insights—all crafted to keep you leading the industry. Don’t miss this chance to boost your marketing strategy—start your free trial with Campaign US today! https://lnkd.in/g_Dtv3Mw #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends

New: New York-based Code and Theory has hired 15-year federal government executive Dominic Sale to lead its new Government Experience Practice. Code and Theory wants to help government agencies build trust among constituents by improving their presence in the digital space, Sale said. More:

People moves: MullenLowe U.S.'s Jenn Wong has hired a new executive team — including Steph Kohnen as executive creative director, Donesh Olyaie as head of strategy and Kim Withee as head of account management. Details:

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