GoodRx

Missed our live webinar? Watch it on demand. Pharma marketers are navigating a rapidly evolving direct-to-consumer (DTC) advertising landscape, shaped by government actions and patient behavior. In our recent GoodRx webinar, “Engaging Patients in a New Era of Pharma DTC Advertising,” our industry experts discussed how brand teams can adapt to the changing environment. A key takeaway for marketers is to move beyond awareness-based advertising and consider investing in platforms like GoodRx that actively bridge the gap between prescription and access, offering patients transparency, guidance, and savings. View the full discussion and gain practical takeaways to help your brand stay compliant, connected, and competitive: https://goodrx.co/4nGSmZq

Just like humans, canine and feline friends need medical care — but that care can be costly. 🐾 In a new survey from GoodRx Research, more than 44% of pet owners report giving their pets prescriptions, but many admit skipping, delaying, or changing their pet’s medication due to high costs. See the most expensive pet medications, ways to save on pet prescriptions, and more of our research findings. #PetHealth #Prescriptions #HealthcareAccess

What if every patient had an AI advocate to help them navigate their care? This question was at the center of a recent PM360-sponsored webinar in which Divya Iyer, SVP of Go-to-Market Strategy and Business Development, joined leaders from Saatchi & Saatchi Wellness, Tarsus Pharmaceuticals, Inc., and The Rx Assistant to discuss how AI may transform prescription drug access and affordability. AI-driven workflows, like copay card activation, patient support enrollment, and real-time out-of-pocket estimates, simplify complex access decisions for patients and HCPs alike. These flows could benefit from GoodRx’s many strengths: live pricing intelligence, integrated pharma access programs, and broad consumer and HCP reach. Thank you to PM360 Magazine for bringing together such an insightful conversation on building smarter, more accessible experiences for patients. Learn more about how GoodRx is driving access and affordability: https://lnkd.in/ghwzYyAT

On October 18, GoodRx participated in the American Cancer Society’s Making Strides Against Breast Cancer Walk in Washington, D.C. Over 4,000 survivors, friends, and family members came together for the day to celebrate the resilience of breast cancer patients and survivors, as well as to help raise funds to advance cancer research. GoodRx is proud to stand alongside organizations such as American Cancer Society and the many survivors, caregivers, families, and allies who came out to support this community! #GoodHappensHere

If you’re attending the Access Insights Conference, be sure to join this timely conversation about the growing trend of the patient-as-payer. On October 28 from 4:05 PM-4:50 PM ET, GoodRx’s VP of Strategic Development, Rick Fry, will join other industry leaders for a discussion: “The Surprising Variety of Use Cases for Brands for Cash Pay.” This conversation will explore how many brands are discovering a range of use cases for patient pay models. Patients are demonstrating an increasing willingness to pay out of pocket, opening new pathways to improve access and affordability. At GoodRx, we’ve rapidly expanded our patient pay programs and now support many brands across multiple specialties with innovative solutions designed to meet the evolving needs of both patients and pharma. Learn more about this panel at https://lnkd.in/ga9diTBk

Did you know that about 30% to 50% of men will experience male-pattern baldness by the age of 50? Not everyone seeks out medication for their hair loss, but these are the states that fill hair loss prescriptions the most. Our latest report from the GoodRx Research team shows that the pursuit of fuller hair varies dramatically by geography and health insurance. #HairLoss #Prescriptions #HealthcareAccess

Been tracking The Savings Wrangler’s journey through NYC? If so, you know when prescription hassles are stacked steeper than a midtown skyscraper, she’ll be there. From Times Square, to train stations, to Good Morning America—The Savings Wrangler is showin’ folks how to save time and money with GoodRx. To learn more: goodrx.co/savingswrangler

On September 24, GoodRx held its second annual GoodRx Gives Back Day. More than 300 GoodRx employees joined the cause to support our local communities. Read our latest Social Impact blog post and learn more about our nonprofit partners, how our volunteers helped in our communities, and the overall impact of the day: https://goodrx.co/4ouoEYj Thank you to all of our nonprofit and organizing partners who helped make this day a success. This day of giving back demonstrates our continued mission to empower individuals and communities to thrive! Central City Neighborhood Partners, Para Los Niños, A Sense of Home, Project Sunshine, Project Open Hand, Family House Inc., Ronald McDonald House, By and By, Cradles to Crayons, Citymeals on Wheels, Adaptive Design Association Inc., Be My Eyes, Lemontree, Raised By Us #GoodRxGivesBackDay #GoodHappensHere #GoodRxGivesBack

Heading to Las Vegas this weekend for HLTH Inc.'s HLTH 2025? Be sure to catch our Chief Commercial Officer and Head of Pharma Solutions Laura Jensen on a panel on the evolving state of the GLP-1 market. See you there! 📅 October 19 @ 1:20 PM 📍 Eros Stage 💡Buy Now, Weigh Less Later https://lnkd.in/gZ-BznUV

Introducing a new hair loss subscription from GoodRx. Stop hair loss and start regrowth with personalized care from a licensed provider. Subscription includes online visits, meds, and delivery for one low price. Learn more: goodrx.co/savings