Vector 👻

Happy Halloween from your friends at Vector 👻: making ad targeting less scary, so you don't have to resort to... whatever this is. Pssst: This is part one of a full series. More to come. 😱 🎥: Deadpan Agency

Repositioning your entire company is absolutely terrifying. And also? The most exciting thing I've ever done. Today we're launching all-new messaging, website, product UI, pricing and packaging, and company vision. And we're doubling down on the one thing we do better than anyone else: 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗮𝗰𝘁-𝗹𝗲𝘃𝗲𝗹 𝗮𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀. Vector 👻 Boo.0, if you will. If you're a demand gen marketer tired of wondering if your targeting actually works, we built this for you. And Joshua Perk 👻 can barely contain his excitement. 😆

[BREAKING] Launch Day 🚀- Vector 2̶.̶0̶ Boo.0 is here, and it’s been several years in the making... B2B marketers burn $18B annually by trusting that native targeting will get their ads in front of the right people. But native targeting has never offered the level of precision that marketers need. Wasted Ad Spend 💰 𝗔𝗱 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀: "Here's your lookalike audience based on our algorithm." 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: Over half of B2B marketers lose 16-45% of ad dollars to irrelevant audiences. 𝗡𝗲𝗲𝗱: Target real contacts by name, not proxies. Zero Visibility 0️⃣ 𝗔𝗱 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀: "Your campaign performed well. Here are some aggregate metrics." 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: "How much of my target persona did I actually invest in?" 𝗡𝗲𝗲𝗱: Reveal exactly who's engaging with your ads, your site, and your content. Limited Channel Options 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: "We can't use Meta, X, or Reddit - people don’t use B2B info, match rates are unusable." 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: Your buyers are everywhere, but you're stuck with LinkedIn. 𝗡𝗲𝗲𝗱: Target ad audiences of specific contacts to Meta, X, Google, Reddit, and LinkedIn with precision. 𝗩𝗲𝗰𝘁𝗼𝗿 👻 2.0 changes everything: ✅ Cross-channel expansion with match rates B2B has never seen ✅ Contact-level ad targeting using your buying signals ✅ Identify visitors clicking on ads without converting And it’s working… Goldcast is turning event engagement into measurable pipeline. Klue hit pipeline targets with 60% less outbound and 50% less budget. UserGems 💎 achieved a 3% CTR vs. a 0.5% baseline. And, we have one more ace up our sleeve that I'll announce tomorrow :) _______________________________________ If you’re driving Demand Gen or paid strategy, connect with me. I’ll keep sharing what’s working—real use cases, customer results, and product updates that help you out-innovate your competition and stand out.

TODAY. 👏🏼 IS. 👏🏼 THE. 👏🏼 DAY. 🎉 👻 Boo.0 — the biggest product launch we've ever had. When you think about Vector 👻, you probably think site de-anonymization and contact-level intent. But what do you think about 𝘥𝘰𝘪𝘯𝘨 with that data? Outbound automation? Pumping signals into Clay? Probably. But here's the problem. Despite what the LinkedIn echo chamber tells you, marketers everywhere are struggling to see results in this new age of AI, spam cannon, outbound. Even our own data struggled to drive impact when thrown into the ether of Clay automation. It didn't work. We felt the world was ignoring marketing. Nothing was working for them. No answers. So we stopped building for sales. And we set forth on a mission to make marketing our priority. To give them a channel they can count on. 👑 But how? If going outbound is a grind, how do we drive them inbound? For centuries the answer has been 𝐚𝐝𝐬. But for B2B marketers, ads are flawed: - 45% of ad budgets are wasted on poor targeting - 98% of ad clicks go uncaptured - Unlike the new world of dynamic, signal-based, personalized outbound, ads are static, boring, and mass Not anymore. 👏🏼 I'm so excited to announce Vector Boo.0 — everything you love about the world's best site de-anonymization and contact-level intent, now purpose built for marketers to drive pipeline with ads. With Vector you can: - Know who's clicking your ads, even if they never convert - Build targeted ad audiences BY NAME - Report on your true cost per ICP ad click - Attribute ad influenced pipeline & revenue - Automate your ad spend with our new AI Bid Agents (in early access) I'm proud of every Vectorian who worked incredibly hard to bring this to our customers. And I'm ecstatic to help marketers crack the code on pipeline! 👇 Check the link in the comments to learn more about what went in to this transition.

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