Gretel

Over the past 18 months, Gretel partnered with Philadelphia Art Museum to create a brand as textured and dynamic as Philadelphia itself. The new name—Philadelphia Art Museum—embraces what the city already called it: simple, casual, and approachable. A refreshed griffin bridges past and future, honoring the museum’s heritage while looking ahead. The identity reflects the dialogue between the museum and the city around it—inside and outside, quiet and loud, gritty and witty. A suite of custom and vernacular typefaces captures the visual language of Philadelphia, infusing the institution with the character of its streets and voices. Link here for the full case study: https://lnkd.in/eRjRda2k Photos courtesy of CoCo Hubbeling and Rob Cusick

We're #hiring a new Motion Designer in Brooklyn, New York. Apply today or share this post with your network. https://lnkd.in/e5-apwrq

We're #hiring a new Senior Designer in Brooklyn, New York. Apply today or share this post with your network. https://lnkd.in/eCJDAdfS

Another restaurant brand in CPH, this time for Noma alum Rosio Sanchez who launched her first taqueria, Hija de Sanchez, in 2015. By 2023, she’d expanded from Torvehallerne to 4 locations across the capital. With the opening of the fifth in Carlsberg Byen, we worked together to update the Hija brand. A reflection of Rosio’s uniquely modern take on traditional Mexican street food, the brand seeks a balance between expressive and elevated, structured and organic, vibrant and restrained. The design complements the space by Spacon & X, which fuses a contemporary Danish sensibility with the soul of a traditional taqueria. View the full case study here: https://lnkd.in/ew5ZMR2W

We designed the original branding when Richard Hart and the Noma group opened Hart Bageri in Frederiksberg, Copenhagen in 2018. The original identity centered on a suite of hand-made assets that reflected Richard and team’s spontaneous, improvisational and hand-crafted style of baking. With 10 locations and counting — along with a growing line of products — it was time to revisit and expand the visual identity. We partnered with illustrator Bráulio Amado to dial up the warmth, wit and humanity in the graphic and typographic language. We introduced a new typeface, an expanded palette and looser, livelier compositions. All in the interest of re-centering on the care and craft at the heart of Hart. View the full case study here: https://lnkd.in/gWnHqutG

We're #hiring a new Senior Designer in Brooklyn, New York. Apply today or share this post with your network.

We're #hiring a new Senior Designer in Brooklyn, New York. Apply today or share this post with your network.

We’re looking for an NYC based Strategy Intern for this winter (January - April). About the Role As a Strategy Intern, you’ll be welcomed by a growing team of strategists, designers and project managers. Here, under the mentorship of the Strategy Team, you’ll be immersed in dynamic approaches to strategic and design thinking. On any given day, you’ll support the team with cultural and cross-category research, assist in early-stage project preparation, and/or bolster the team's thinking with fresh insights and creative ideas for how to build compelling brand identities. About You Ideal candidates will showcase enthusiasm, exceeding curiosity and eagerness to continue learning and growing; display an aptitude for simplifying complex ideas both verbally and in writing; find interest and insight in diverse and unknown cultures; remain an open-minded team player, nimble enough to run with tasks independently and shift gears as needed. Applicable school or freelance work is a plus, but what we’re really looking for is a unique problem solver passionate about a wide variety of topics who's hungry to get their career underway in branding. To apply, please send your resume and cover letter to jobs@gretelny.com 

Ten years since its founding, New York City FC asked itself what it would take to reach the upper echelons of MLS clubs and New York City sports teams. Any team that seeks to stake its claim to NYC needs to live up to the city’s colossal character. Gretel worked closely with New York City FC to craft a new visual and verbal identity that embodies the city’s relentless hustle and eclectic spirit. View the full case study: https://gretelny.com/nycfc
 Read more on Brand New: https://lnkd.in/g-pbgGR6