Dandelion Inc

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Indie agencies can close the data gap. Sure, the gap is widening as holding companies invest billions in data infrastructure (Publicis' $2.2B LiveRamp acquisition is just the latest). But so is a need for right-sized solutions the majority of advertisers can trust.  We built RainBarrel with the majority in mind. Now we’re expanding it into a broad offering that incorporates data curation. The whole thing, from audiences to media avails, to give advertisers the synthesis they’re missing from one platform.  Today we announced that Michael Racic, President of Prebid, is joining Knower Tech as Managing Director to lead our new data curation vertical under the RainBarrel brand. Christian Janelli, Prebid's Director of Product Management, joins as VP of Product Strategy. Together they have built much of our industry’s technology backbone. RainBarrel isn't a net-new experiment — it unifies proven tech we already have in market, including 15,000+ audience segments based on where consumers actually go and bot detection through Real Impression. They’re building on the same AI expertise we've developed through AdsCopilot, now applied to the data layer. Our approach will be completely transparent. Buyers will see everything. No hidden fees, no opaque supply paths; just more power to deliver media that meets clients’ individual goals. Our agency partners have been testing and shaping these tools throughout development, and the feedback has reinforced what we believed from the start: Independent agencies can compete on effectiveness when they have the right data infrastructure behind them. Welcome to the team, Michael Racic and Christian Janelli. Excited for what's ahead. Full story by Michael Burgi in Digiday and official press release linked in comments. #AdTech #DataCuration #IndependentAgencies #Programmatic #RainBarrel #KnowerTech

Last week I was fortunate enough to spend 2 days at the SBC Summit Canada in Toronto. This event is specifically dedicated to the Canadian gambling and betting industry. The SBC Summit was of special interest both because Dandelion Inc works with a number of lotteries and operators in this space, but also because I actually began my career 21+ years ago working in the Wild West days of the online gambling industry. The attendees and I learned more about what responsible gambling means, and the accountability that needs to exist at all levels to truly support it. Information was provided on Bill S-211, which if successfully passed in the House of Commons, will establish national guidelines for gambling advertising. We discussed the world of affiliates and advertising, including the advertising platforms being used to most efficiently, and responsibly target the right players. Finally, we unpacked the increasingly important role of cybersecurity in this space. The Dandelion Client Success Team and I look forward to diving deeper into these details with each of our clients who operate in this ever-evolving space. Regardless of the role that you play directly in this sector, or in roles like Dandelion plays supporting the sector, there was no shortage of great conversations and new ideas. Bravo SBC! I look forward to the next event! Sincerely, Mike Healey