Designsensory

Old ≠ Timeless As a legacy brand, the "this is how we've always done it" mindset is the fastest way to become irrelevant. Ryan Lee shares his thoughts on why your established, historic brand can't get stuck and has to meet customers where they are now. Read the full article: https://lnkd.in/e6c8tD_g

For over 8 years, we've gotten to take a walk on the spooky side every fall. We have a blast dreaming up new ways to promote Zoo Knoxville's annual Boo at the Zoo event, the wildest trick-or-treat in town, every year. From playful pumpkins to monkeys on a broomstick, it’s a project we look forward to all year. Swipe to see some of our favorite creative from past campaigns! Get your tickets for Knoxville's favorite Halloween tradition at zooknoxville.org/boo. Shout out to the team and all the designers who have touched this Zoo project over the years! Chris Cable, Kate Ambos, Ben Maxey, Lisa Schweikert, Kevin Jones, Matthew Montgomery, Katie Marshall.

A decade of making moves here at Designsensory! ✨ Happy 10th anniversary to the incredible Mary Blair, Senior Director of Client Growth and Services. Mary is a legend across the state of Tennessee (and really, the Southeast) for her game-changing work in tourism. From Gatlinburg Convention and Visitors Bureau and Destination Augusta to the Greater Memphis Chamber and the South Carolina Department of Commerce, Mary's work has impacted countless communities, visitors, and organizations. For ten years, she’s brought us and clients major wins and continues to shape the future of tourism marketing across the region.

The algorithm is no longer just deciding what you binge-watch – it's shaping what you cook, crave, and keep in your fridge. Actual physical shelf space along the aisles of a grocery store still matters, but screen space now holds equal, if not more, weight in the consumer journey. Unlock the secrets to winning both: https://lnkd.in/eE-9x9kQ

Joseph Nother was recently asked by Reader's Digest about his thoughts on Apple's branding and the history behind the mark — and if you know Joseph, you also know Apple might be one of his favorite topics of conversation. 🍎 Read the full article: https://bit.ly/43dTnR3

Nine years of making things happen! 🤯 Happy 9th Anniversary to Ben Maxey, our Art Director, Lead Motion. Ben is the wizard who literally makes things move around here, bringing life and energy to our biggest projects as our lead animator. We’re so grateful for his creativity and dedication!

Millennials and Gen Z aren't just buying products; they're buying your story. Your brand must connect on a deeper level. Don't let "this is how we've always done it" be your brand's downfall. Learn how to fill in the blank on your brand story: https://lnkd.in/e6c8tD_g

Eighteen years strong! 💪 We are incredibly proud to celebrate the 18th anniversary of Josh Vittetoe, our Technical Director, Platforms. Since his start, Josh has been an absolutely integral part of the team, building the foundation and infrastructure that support so much of our work. It's safe to say that JV's work is critical to keeping the membership platforms that power USA Fencing and USA Triathlon up and running smoothly. Join us in congratulating Josh on this amazing achievement! 🎉

How do you redesign a 100-year-old legacy brand? With participation, personalization, and a new kind of creative intent. We were tasked with reimagining the Arrowmont School of Arts and Crafts brand to honor its storied past while designing for the next generation of makers. The result is a dynamic identity system built around the Arrowmont "Alpha," a symbol intended for reinterpretation by artists themselves. See how we evolved this iconic school of arts and crafts for the future. 🅰️ https://lnkd.in/eY7yAn5F Credits: Client: Arrowmont School of Arts and Crafts, Bekuh Browning ECD: Joseph Nother AD: Erik Vass Motion Design: Ben Maxey Photography: Mike Dearing Production Support: PopFizz Additional Art: Nola Mooney, Brian Fuson, Jayci Special Thanks to UT School of Design

Wild animals, wild places, and a whole lot of marketing magic! 🦁✨ Lauren Schuster Kizer, Sr. Director of Client Growth, is recapping our time at the AZA 2025 Conference, where we explored how zoos and aquariums can embrace change, boost memberships, and connect with their communities. Read more: https://lnkd.in/eQNMEeuY