Effectv

Big news! Effectv is now Comcast Advertising, and we couldn't be more excited about what's to come. Get the full details on how this evolution will help advertisers build brand relevancy and deliver sustainable business outcomes powered by Comcast media, data and technology. 🔗 https://lnkd.in/eeKN2d-q

Advertising on cable news is not only safe for brands – it drives incredible reach. In 2024, primetime cable programming across Fox News, MSNBC, and CNN drew in over four million viewers. 🔗 Sarah Fuller, Director of Political Sales, shares how advertisers can maximize their campaign impact by leveraging the power of news across screens and platforms https://comca.st/3FPWO7O.

It's the best time of the year! 🏀 We had an unforgettable time kicking off March Madness with our incredible clients and a very special appearance by Detroit Lions RB, David Montgomery. ➡️ Interested in putting your brand in front of sports fans? See how we can get you in on the action: https://comca.st/4jaeWYh

The power of live sports ⚡ Great insights from the VAB highlighting the incredible opportunity live sports offers advertisers looking to reach large, engaged audiences.

Leveraging cable TV and FAST news in your advertising media mix allows brands to reach untapped audiences and optimize campaign impact. Here are some stats to consider: 1️⃣ In 2024, 4 million viewers watched primetime cable programming across Fox News, MSNBC, and CNN 2️⃣ Cable news drives more than 25% of unique multiscreen campaign reach 3️⃣ 1 in 4 news-watching households are reached through FAST only Read our latest blog for more reasons why cable and FAST are better together: https://comca.st/4bWXFzt

People go mad for March Madness and new research reveals why TV advertisers do, too. Last year, 71% of U.S. households tuned into March Madness programming, with each one watching an average of 10.5 hours over the tournament. With audiences tuning in across screens, advertisers have a unique opportunity here to connect with engaged fans on a massive scale. Check out our infographic for eight must-know stats on March Madness TV viewership: https://comca.st/4izLmLG

We ran the numbers. After analyzing 40,000 multiscreen TV campaigns, these are the top five strategies advertisers should adopt in 2025 to drive meaningful impact: 1️⃣ Diversify across publishers, devices 2️⃣ Leverage FAST 3️⃣ Capitalize on live sports 4️⃣ Integrate news to stay relevant 5️⃣ Maintain consistency Read Annie Hagerty's article in MediaVillage.org for more insights: https://comca.st/3R9orLl

TV advertising has always been a dynamic space, but with the proliferation of streaming, programmatic, and data-driven strategies, the language used to describe these evolving models has become increasingly fragmented and confusing. To remedy this, Comcast Advertising partnered with leading MVPDs and the VAB to create a shared lexicon with the goal to: ✅ Facilitate clearer communication between advertisers, agencies, and media partners and improve the overall experience. ✅ Enhance measurement consistency, allowing for better comparison and optimization of ad campaigns. ✅ Improve operations by reducing misunderstandings and streamlining workflows. Download the PDF below and visit our website to learn more about the lexicon: https://comca.st/3DBJW4m

To our incredible team at Effectv, Happy Employee Appreciation Day! Your talent, commitment, and compassion are truly valued. You're the reason we're able to deliver innovative solutions and achieve success. #LifeAtEffectv #EmployeeAppreciationDay

Through an innovative blend of data, personalized creative, targeted delivery, measurement, and optimization, Effectv helped Mancini's Sleepworld grow its customer base in key markets with significant outcomes – 13.5X ROAS and $6.37M in sales in a single quarter! Read the full case study in Coalition for Innovative Media Measurement (CIMM) and the TVB's Local TV & Video Innovation Spotlight to see how: https://comca.st/4h8zUFs