Favorite Child

We couldn’t be more thrilled to team up with ALDI USA — America’s fastest-growing grocer — as the lead creative agency on their largest packaging refresh to date. Favorite Child, a Quad agency, is designing ALDI’s new flagship brand — the first that will proudly carry the ALDI name on shelf. Plus, we’re refreshing several other beloved ALDI private label brands with a new, modern look that honors what people already love about them and makes it impossible to miss. And because great design deserves the perfect sidekick, our studio friends at Betty are cooking up the crave-worthy product photography that brings the packaging to life. The new look is already rolling out on shelves, with every private label product getting the refresh treatment over the next few years. We’re proud to partner with ALDI on a design system that makes their products even easier to pick first for millions of shoppers. 🛒 💕 See more of the scoop featured in Fast Company: https://lnkd.in/dsPPZf_J 

Congrats to our Walgreens team on scooping up two bronze Vertex awards for the Free + Pure brand design at Velocity Institute, recognizing the best of private brand packaging design globally. With a clean, modern look that nods to national brands while staying flexible enough to stretch across category, the work was a winner in both "Health Care" and "New Brand" categories. 👏 See the winning work and the team here: https://lnkd.in/gW_zqWhP

To launch and expand the Summit Brewing Company Nialas non-alcoholic lineup, our team leaned into a visual language of adventure with illustrations of explorers planting flags to show how Summit is blazing their own trail with their NA offering. Betty x Favorite Child group creative director Nicole Meyer recently chatted with Packaging World about creating the consistent design and illustration system that connects the brews together as a family while cuing to the unique flavor profile of each. Read more about it here! 🍻 https://lnkd.in/gBAXcGRh

Our team was energized and inspired by the Velocity Institute Conference + Expo last week, where we got to gab about our favorite subject: building brand love through smart, strategic design. If you missed Veronica Padilla and Richard Gordon-Smith’s keynote, here are four top takeaways to remember about creating brands that truly connect with consumers and become part of their lives: ⚡️ Brand love is no accident. It can be built. >> It’s not a magical lightning strike or a moment in time that makes people fall in love with your brand, but an intentional effort to design an identity that sparks emotion. 💗 Love comes from humanizing your brand. >> People don’t fall in love with products, but with personalities. We’re drawn to brands that feel like they understand us and reflect our values. 🧩 Your design system is an operating system. >> More than just keeping a look consistent, a design system creates an authentic, ownable persona that people recognize and relate to. 🌎 Reinforce emotional connections with experiences. >> Expanding brand identity beyond the packaging and into spaces like digital and in-store builds real relationships and keeps you part of the conversation. Wanna see how we’ve built brand love for a bunch of our favorites? 👉 https://lnkd.in/gsNeJcRE

The Favorite Child and Quad team is set up at Velocity Institute Conference, ready to chat about how we help brands reach their fullest potential and become favorites in category and culture! 👋 Stop by and say hi to Richard Gordon-Smith, Veronica Padilla, Katie Kelly-Landberg and Kayla Dunk! Plus, catch VP, Head of Design Veronica Padilla and Group Creative Director Richard Gordon-Smith delivering their keynote “The Infrastructure of Brand Love: Using Design Systems to Build Brand Affinity” at 1:45 today, Wednesday, 5/14.

Cheers to one of our favorites, Summit Brewing Company!

Find Favorite Child and Quad at Velocity Institute Conference + Expo 2025 next week! We’re excited to meet the leaders and disruptors shaping today’s private labels and talk about our mission to make brands favorites through the power of design. 🛍️ 📍See you in Charlotte May 13–15!

Betty x Favorite Child GCD Kirstin Stahl was in the spotlight with Muse by The Clios for the “2 Minutes With” series, which highlights the stories, inspirations and standout work of creatives and marketers. 🌟 Check out the Q&A to see what inspires Kirstin, and how she’s built a creative career around building genuine connections: https://lnkd.in/gH6YWZhP

Our package design work for Heckova! is featured in this month's issue of Packaging World magazine! Click through to read about the insights that went into creating this playfully premium brand, and how we designed it to appeal to both pups and their people. 🐶 💛 https://lnkd.in/g6UuwrxW