FinalMile Consulting (A Fractal Company)

It’s rare to come across an article that stirs you so deeply, you feel like applauding—not because it celebrates your favourite sportsperson or team, but because it resonates with a deeper truth. Today I had the same feeling when I read this article by Shrinath V in Founding Fuel. I was ecstatic because the article has some outstanding thoughts that should make anyone working in the world of data and technology, sit up and think Here are few of those: "Not every insight comes with a confidence score. Some of the most meaningful ones arrive as hesitation, silence, or a shift in tone. This is where intuition matters. The ability to notice what’s missing, to sit with ambiguity, and to hear what isn’t being said" "The core problem hadn’t been buried in data. It had been right there, in the tone of the conversations, in what was not being said" "Quantitative data offers clean edges. Charts and funnels feel conclusive. And even when the findings are partial, they lend themselves to action. That’s what makes them seductive" "The real risk isn’t that AI will hallucinate facts. It’s that humans will hallucinate meaning—from summaries that feel tidy, predictive, and authoritative" Do read this article. Few minutes you spend on it will be worth it. https://lnkd.in/dCXr_BVY Indrajit Gupta Charles AssisiShrinath VPrakash Sharma

Will India Become Viksit Bharat by 2047? There are many who doubt it. But I remain deeply optimistic that India will achieve that goal—and my experiences in the past few weeks have only strengthened that belief. Just last week, the NITI Aayog team shortlisted 289 reports detailing various remarkable projects from across India's aspirational districts—areas identified as lagging on key development indicators like health, education, agriculture, and infrastructure. I was part of the panel that reviewed all 289 case studies and shortlisted 23 of them. Over the past two days, the district collectors who led these 23 initiatives presented their work to us. Many of these districts are among the most challenging in the country—some severely affected by Naxal violence, others so remote and hilly, like in Nagaland, that villages can only be reached after hours of trekking on foot. And yet, in the faces and voices of these young officers, I witnessed a powerful optimism. They are fully aware of the challenges they face, but rather than complain about the darkness, they are determined to light as many candles as they can. What’s even more inspiring is their approach—they are using data-driven methods, and some are even deploying AI technologies to solve deeply entrenched problems. Their solutions are practical, scalable, and already making a difference. In the last two days, I saw undeniable evidence that change is happening—even in the most neglected corners of our country. Listening to the passion and sense of purpose in the voices of these young IAS officers moved me deeply. I had tears of joy, realizing that with such leadership, India’s future is in safe hands. I have every reason to believe that our beloved nation will become Viksit Bharat by 2047. Jai Hind.

This marks the final article of my Behaviour By Brain column in Mint newspaper. For the past nine years, I’ve explored different facets of human behavior, sharing insights every fortnight. It has been an incredible journey of learning, discovery, and reflection. While writing on any topic, I set a personal learning goal: each article had to include at least one insight I discovered about Human Behaviour, during the research and preparation process. As a result, every piece I wrote became a meaningful learning journey for me. Many of you have been regular readers of my column, often sharing your thoughts—especially on LinkedIn. Those discussions played a valuable role in shaping and refining my ideas. I’m truly grateful to each of you for being part of this shared learning journey. In this final article of my column, I’ve attempted to distill the core ideas I’ve explored about human behavior over the past nine years. At the heart of it all is a recurring insight: the widespread failure to effectively manage human behavior calls for a fundamental rethink of the traditional belief that humans are purely rational and conscious beings. Since every thought and action originates in the brain, it is through the lens of brain science that we can begin to truly understand human behavior. This new understanding, combined with the rise of smartphones as the dominant medium of communication, demands a shift from conventional persuasion tools—like the 30-second commercial—to MicroStimuli: brief, powerful cues that operate within milliseconds to influence behavior. Perhaps the most profound learning I’ve had is the biological truth that 99.99% of brain activity happens at a non-conscious level. Exploring the vast and mysterious workings of these non-conscious processes remains a journey I intend to continue. I invite you to stay connected and continue being a part of this fascinating learning journey... https://lnkd.in/dbphehii Fractal Subramanian (Subbu) Kalpathi Ram Prasad FinalMile Consulting (A Fractal Company) Ambi Parameswaran Venu Gopal Nair

Decision of United States to walk out of the Paris accord Vs Decision to bring back plastic straws Which decision is more harmful to building a more sustainable world?