Treemouse’s cover photo
Treemouse

Treemouse

Design Services

Gurugram, Haryana 2,608 followers

Design-led product and marketing strategists

About us

Enabling mass adoption of amazing new ideas, cultures, products and services. Come to us when it’s just a thought or it needs to pivot a little bit; we’re there to help you along your journey to reach mass adoption. Find out more - www.treemouse.com Reach out - hello@treemouse.com

Website
http://www.treemouse.com/
Industry
Design Services
Company size
11-50 employees
Headquarters
Gurugram, Haryana
Type
Privately Held
Founded
2016
Specialties
Design Research, Speculative Design, Healthcare, HCI Prototyping, Digital Transformation, User Centered, Design Thinking, Fintech, Education, and Social Design

Locations

Employees at Treemouse

Updates

  • Treemouse reposted this

    I remember reading this line in a concept note shared by the Agami team: “Justice is not created by one institution alone, but by a network of actors working together across the entire resolution landscape.” What I experienced at the Mela was a true reflection of this. Every actor from the ecosystem was present; founders, funders, lawyers, community leaders, innovators, individuals with lived experiences - all showing up, participating, and contributing. It truly felt like a Mela designed for all. This created an opportunity to interact with a diverse set of people who are actively shaping a more just and equitable society. Some of the interesting sessions I attended focused on reimagining prisons in India, leadership journey, using puppets for community engagement, and storytelling as a tool to present an honest journey and the truth. Across all of this, there was a powerful sense of belonging, shared purpose, and togetherness. Thank you to the Agami team for creating this space. Thank you to Sachin, Rashika, Garvita, Shailiza, and Parth for helping us amplify our work and bring it to a wider community.

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  • Treemouse reposted this

    How can we map the justice ecosystem from the perspective of people’s journeys; so that institutions, tools, and actors align around human needs and agency? Join me at the 'Justicemakers Mela 2025’' hosted by Agami on the 6th & 7th December at the Rajasthan  International Centre, Jaipur, where I’ll share learnings from Treemouse’s work on how people make decisions during vulnerable and sensitive moments, how they perceive legal systems, access available resources, and how to approach strengthening their agency.  Date: 6th & 7th December 2025 📍 Rajasthan  International Centre, Jaipur Find our (Treemouse) stall at the Innovation Pop-Up and drop by to connect and exchange learnings!

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  • Treemouse reposted this

    In the 1950s, Alan Turing - the father of theoretical computing - asked a simple question: “Can machines think?” At the time, it was largely a philosophical provocation. Today, it has become a practical reality, shaping how farmers grow crops, how health workers learn and how courts function. To truly understand the scope of artificial intelligence, it helps to understand intelligence itself. Intelligence evolves in stages - from learning (absorbing patterns), to understanding (making sense of those patterns), to reasoning (using that understanding to make decisions) and finally to creativity (combining ideas to generate something new and useful). Today, AI has crossed into this fourth stage. Machines no longer just read or classify. They can now generate language, images, music, insights and decisions. This single shift changes the scale at which systems can operate. Imagine a small farmer in rural Maharashtra. He notices his cotton leaves turning yellow after unseasonal rain. He speaks into his phone in Marathi. AI converts his voice into text and intent, pulls his context - crop type, location, soil conditions - and processes it against vast agronomy and weather databases. Within moments, he receives clear guidance in his own language on what might be happening and what action to take. In under a minute, years of research, advisories and real-time data are compressed into a practical decision on a farm. The true power of AI today lies in personalisation and optimisation. The same pattern is repeating across the social sector. Newborns are being screened for health risks using just a smartphone video through Shishu Maapan by Wadhwani AI. Frontline health workers are learning and receiving personalised refresher training through WhatsApp using Mobile Academy by ARMMAN. Court proceedings are being transcribed and digitised in real time by Adalat AI. Children are learning at their own pace through adaptive platforms like AXL by EkStep Foundation. Train delays are being predicted in advance using network-wide data by IRCTC. These are not futuristic ideas - they are live systems already operating at scale. And AI works in 2 ways. Backend AI strengthens organisations by processing data, detecting fraud, predicting risk and optimising resources. Frontend AI strengthens individuals through chatbots, voice assistants, learning companions, health advisors, and translation tools. Real transformation happens when both evolve together. For adoption to increase it is crucial to align tech with user behaviour. If an AI tool does not reflect how people actually think, decide, speak, hesitate and trust, adoption will always remain shallow. The future of AI here will be shaped not only by engineers, but also by designers who deeply understand users. Grateful to Mentor Together for the opportunity to engage with such curious, reflective minds at the Mentor Summit. Conversations like these give me real optimism about where this journey is headed.

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  • Transformative change at scale is complex and challenging. It requires unpacking the layers of the problem and building cascading change by empowering the many many #changemakers on the ground. Once engaged and enabled, the system shifts to an activated state where impact multiplies across the network and the Whole becomes far greater than the sum of its parts. Over the past few months, Iti and Tejal have been working deeply with the Ashoka Cisco Accelerator as Mission Allies, supporting #AshokaFellows as they advance their purpose and amplify their impact. The accelerator is a learning lab that supports #social #entrepreneurs to create #system #change at scale, building on three key pillars of activating agency, cultivating changemaking networks, and harnessing the power of data and technology. For Iti and Tejal, it has been an insightful journey working alongside the Fellows, Ashoka's thought leaders, and fellow Mission Allies. At Treemouse, we are deeply grateful to Maria Zapata, Gopal, Asier, Deepali, Dally and the Ashoka team for the conversations, the insights and this opportunity to co-create. Looking forward to sharing our learnings as we explore what it takes to work together to shape #transformation at this scale.

    One of the highlights of the Ashoka Cisco 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 is the chance for #AshokaFellows to collaborate directly with business leaders, our Mission Allies.   For the 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝗔𝗹𝗹𝗶𝗲𝘀, it´s a great opportunity to learn about a social challenge and how our brilliant social entrepreneurs are creating large systemic change.     For this year´s Accelerator, 24 Mission Allies joined our eight Fellows to design for exponential impact, builging Changemaking Networks, activating changemakers, empowered by data, and enabled by technology. This is what three of them have shared about the experience:   “Loved the Fellow’s motivation to make a difference and receptiveness to new ideas,” said Navneet Kaur a financial services executive and an Ashoka Support Network Member.   “The ‘a-ha’ moment when the Fellow adapted the guiding framework to their context: that’s when learning became real,” shared Reza Pramudita, digital operations leader with 16+ years of international experience.   The strategist Tejal Mahashabde reflected: “To witness the Fellow’s journey was remarkable… we tried to push boundaries and approach the problem differently.”   Deep gratitude to all our Mission Allies for your time, insights, commitment and generosity! Ahmad Yuniarto; Chakkaphan Athapornmongkon; Eduardo Fichmann; Firoz Dosani; Geetu Gidwani Verma; Iti Seth; Jason Cohen; So Yeon K.; Madan Menon; Mannu Bhatia; Mark Dinesh; Milton Rivera Manga; Navneet Kaur; 𝗣𝗮𝘃𝗮𝗻𝗶 𝗖𝗵𝗼𝗽𝗿𝗮; 𝗣𝗮𝘄𝗮𝗻 𝗞𝘂𝗺𝗮𝗿 𝗦𝗮𝗰𝗵𝗱𝗲𝘃𝗮; 𝗥𝗮𝗺𝗮 𝗝𝗼𝗵𝗻; 𝗚𝗮𝗯𝗿𝗶𝗲𝗹 𝗠𝗮𝗻𝘂𝘀𝗮𝗺𝗮; Raman Khanna; Reza Pramudita; Sandy Tiu; Tejal Mahashabde; Tony D'souza; Varun Basu; Varun Bhalerao; Vicario Reinaldo   Rohini Kamath Charu Adesnik Asier Ansorena Gopal Garg Ana Murray Ryan Gersava Dally C. Shaffar Laura Urrutia Ashoka Changemaking Networks   #Ashoka #Changemaking #SocialImpact #SystemsChange #Leadership #Collaboration #TechnologyForGood #ImpactAtScale #ExponentialImpact

  • Reaching those for whom Health is not a priority; Sustenance is. A large part of our work focuses on achieving health equity for India's most underserved populations—those living beyond the access of tier 1 and 2 cities, who also carry the highest disease burden. For these communities, health takes a backseat to immediate survival needs and daily vulnerabilities. Effective solutions require a systems-first approach that addresses root causes rather than just surface symptoms. Iti will share how we've applied this framework across our work at the 4th Afro Asia Summit, and explore its potential value for other LMICs (low and middle-income countries.) #healthequity #patientcentric #healthforall #systemchange TOTO AFRIKA

  • Treemouse reposted this

    How can the design of mentoring platforms and products drive access, adoption and engagement amongst youth and mentors across the country? Where can AI meaningfully improve mentoring outcomes for communities with low digital literacy and limited resources? Join me at the 'Mentoring Summit India 2025' hosted by Mentor Together on the 19th & 20th Nov at the Bangalore International Centre, where I share my thoughts on building India's mentoring movement and making digital products The Mentoring Summit is FREE to attend.

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  • Treemouse reposted this

    How can the design of mentoring platforms and products drive access, adoption, and engagement amongst youth and mentors across the country? Join me at the 'Mentoring Summit India 2025' hosted by Mentor Together on the 19th & 20th Nov at the Bangalore International Centre, where Ashish Chawla and I share insights and learnings on building India's mentoring movement. The Mentoring Summit is FREE to attend. Request your invite: https://lnkd.in/g_gzX8j3 Date: 19th & 20th November 2025 📍 Bangalore International Centre Arundhuti Gupta | Sayooj N | Ashish Chawla | Treemouse #Mentoringmatters #mentoringsummitindia2025

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  • Treemouse reposted this

    Think of a world where every young person, no matter where they live or learn, has access to a mentor who understands their journey. Technology is making that possible — helping mentoring reach across geographies, learning styles, and life experiences. Join Ashish Chawla and Tejal Mahashabde from Treemouse at our workshop on “Mentoring × Tech × AI” - where they explore the design of digital mentoring products, platforms, and experiences. 💻 Found this interesting? Request your invite to the #MentoringSummitIndia2025: https://lnkd.in/gDDsjVJy #Mentoringmatters

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  • Treemouse reposted this

    Growth for us isn't just about scale; it's about deepening our position within the #systems we aim to shift. We see ourselves as part of an interconnected network where funders are exploring new approaches, nonprofits are navigating complex challenges, and ecosystems are seeking catalytic partnerships. Real #growth happens when we strengthen the nodes in this network, opening up pathways for sustained, multi-layered impact. It's why we invest in long-term relationships over transactional wins, to help shape the conversations that matter. We see #partnerships as building the infrastructure for change that outlasts any single engagement. This view of growth also shapes how we build our team. We're hiring a Partnerships & Growth Lead at Treemouse We're looking for someone who understands that partnerships go beyond closing deals, they're about contributing to ecosystems. Someone who can:  - Engage with senior leaders, funders, and changemakers to identify where Treemouse's approach creates unique value - Represent us at sector forums as a thought partner - Drive collaborations that unlock sustainable, multi-year impact across health, education, livelihoods, and digital inclusion Over the past decade, we've partnered with foundations, nonprofits, philanthropies, and social enterprises to tackle complex challenges; from strengthening health systems to building youth career pathways, from enabling digital access at scale to driving adoption of breakthrough innovations. If you bring 7–10 years of experience in partnerships, fundraising, or business development, and thrive at the intersection of strategy, relationships, and systems thinking, we'd love to hear from you. Read more here: http://bit.ly/4nwn1cu Let's shape change together! Ashish Chawla | Tejal Mahashabde #Hiring #SocialImpact #SystemsThinking

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  • Treemouse reposted this

    Taking UX research beyond labs Imagine a house in rural India - goats roaming around, freshly harvested tomatoes stacked in the corner, a mother juggling two kids, and a two-wheeler parked right inside the house. Why do you think we were there? The answer: UX RESEARCH!!! At Treemouse, we take ‘meet where they are’ very seriously :) Most of us are used to running #UX research in controlled environments like labs, #usability rooms. While it offers extreme precision and focus required to observe users and their interactions with devices; one cannot continue in the same way when designing for the segment that sits at the bottom of the pyramid. When we take UX research beyond labs, we focus on: - Understanding people in their natural context - Designing for their lived realities  - Mapping connected events to form 360-degree understanding It’s not always comfortable. As researchers, we’re constantly navigating uncertainties on the ground. But it’s the closest we can get to understanding the lived reality of our users. Grateful to our partners like ARMMAN who support us in being innovative with research methods and are willing to tag along on this journey. If you’d like to know more about our methods or have a user research project in mind, I’d love to chat!

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