HockeyStack

NEW HIRE FRIDAY! Join us in welcoming David Zeledon to the HockeyStack Team as our new Head of Growth Marketing! 3 fun facts about David: 1. He speaks 3 languages - English, Spanish, and Portuguese. 2. He is a chair advisory board member at the UCSF School of Management in Digital Marketing & AI. 3. His growth and marketing campaigns have been featured by Forbes. Welcome to the team, David!

We've booked a private suite at the upcoming San Jose Sharks vs Utah Mammoth ice hockey game at SAP Center on Tuesday, November 18. We'll be bringing together some of the Bay Area’s top GTM leaders and operators for a night of great hockey, delicious food and drinks, and real, insightful conversations about what’s actually working in GTM right now. If you work in GTM and live in the Bay Area, we want you there. Register here: https://luma.com/09wryfar

HOCKEYSTACK Q3 DROP This quarter, we've tirelessly shipped several new features, and we're pushing GTM teams to generate more pipeline and close more revenue than ever before. Some of the highlights include: 1. Scheduled Prompts with Odin: Our AI Agent, Odin, can now be scheduled. Set it once, and continuously get critical insights & workflows delivered at the exact moments that matter, without needing to manually prompt. 2. Launched the Linkedin Conversions API: Stream CRM & analytics events straight to LinkedIn Ads. Unlock precise attribution, down-funnel ROI, and campaign optimization that actually reflects reality. 3. GTM Workflow Updates: Companies and contacts can now be pushed to Slack instantly. You can also build and run full, end-to-end email sequences, and workflows can now be triggered upon events, like form submissions. 4. Direct ClickHouse Integration: HockeyStack now has a direct integration, allowing for cleaner data management and richer analytics. 5. New Filters and Dashboard Views: Query by department/job title, filter views by AI outputs, and generate real-time stakeholder maps + account plans directly in sales views. Also, you can share exact dashboard views with your team through synced URLs. 6. Custom Data Spend via Data Syncs: Ingest ad spend, tool costs, or any expense data automatically. ...and more! The full release vid is below - dive in to get up to speed.

🎉 Excited to share that I’ve officially joined HockeyStack as Head of Growth Marketing! HockeyStack is on a mission to redefine how GTM teams operate by building the best AI driven GTM Intelligence Platform that actually converts data into revenue. We’re empowering companies like n8n, Cohere, and Yext to unify their GTM data, uncover actionable insights, and turn intelligence into real pipeline. What drew me in is the culture of ownership, urgency, and customer obsession, values that truly define how this team operates. Every person here plays a key role in building the next generation of AI GTM. Huge thanks to Emir Atli (Hiring AEs and SDRs), Buğra Gündüz, Miran 'Miki' Cisic and everyone who supported me along the way, including the incredible team at Vercel. 🚀 We’re hiring across growth, sales, and engineering. If you’re looking to do your best work with an incredible team, come join us: 👉https://lnkd.in/gg6C5B_x

Kantox is the fintech pioneer that powers automated currency management for global teams, helping them hedge FX risk and stay compliant across different currencies. Over the last 4.5 years, the company has seen exponential growth, which came with a need for better visibility into marketing clarity and performance visibility. Kantox's marketing KPIs were scattered across PowerBI, Excel, and slide decks. Each team owned their piece of the puzzle - content tracked podcast performance in slide decks, campaign data lived in Excel, and opportunity creation was monitored via PowerBI. But nothing was unified, and it was hard to know what was working and what wasn't. That's when Lucia del Pozo Alvargonzález and her team turned to HockeyStack. Instead of fragmented tools and insights, they got: - Centralized marketing and GTM data - Self-serve reporting - Full-funnel attribution and analytics - Improved content visibility The results were game changing, and HockeyStack gave Kantox immediate visibility into their GTM data, and the company is now expanding HockeyStack's use across the demand gen team. Read more in our HockeyStack x Kantox case study below. https://lnkd.in/gUkdSC9Y

Every great team needs visibility. On the ice and into their buyer journeys. On November 18th, we’re hosting a private suite at the San Jose Sharks vs Utah Mammoth game, bringing together some of the Bay Area’s top GTM and RevOps leaders for a night of great hockey, delicious food, and real conversations about what’s actually working in GTM right now. No slides. No pitches. Just insights into how teams are using AI to see what’s actually driving results across their GTM plays. If you’re in the Bay Area and want to join us, register here: https://luma.com/09wryfar

We've already received over 150 nominations for the AI x GTM 50, and some of the people we're looking at are insane. We're seeing CMOs and CROs completely reinvent how GTM teams operate using their own, in-house AI workflows. We're seeing growth engineers redesign their team's GTM strategies, AEs who are killing YoY growth, and even early stage founders navigating the toughest GTM problems in their domains. We'll be picking 50 of them to feature in the AI x GTM 50 Awards in November, and nominations are still open. If you know someone pushing boundaries in GTM...nominate them. And if that person is you? Nominate yourself. We want to hear from you. Submissions close this Wednesday. https://tally.so/r/w2M8zb

NEW HIRE FRIDAY! Join us in welcoming Hank Pham to the HockeyStack Team as our new VP of Engineering! 3 fun facts about Hank: 1. He is a huge F1 fan and has been watching it since well before Drive To Survive came out. 2. He enjoys cooking Mediterranean food. 3. His dream adventure is to traverse the Great Loop (a famous 6000 mile boating route) in a sailboat. Welcome to the team, Hank!

One of our customers, Front, just had their best quarter ever, and closed a massive deal, the largest in the company's history. Emir Atli (Hiring AEs and SDRs) sat down with the CEO of Front, Dan O'Connell, to uncover what drove this record-breaking success. Dan credits the company's success to five GTM fundamentals done extremely well: 1. Pricing and Packaging Changes - Keep experimenting with your pricing models and be responsive to both customer feedback and what your GTM team says. 2. Clarifying your ICP constantly - with every customer you win or lose, you can optimize your ICP a bit more. 3. Introducing new products and add ons - at the end of the day, there's only so many seats you can sell for one product. Keep building and shipping new things. 4. Monetizing services - If you're giving away services for free, find ways to monetize them, and structure them to be recurring as part of ARR. 5. Protecting ARR at all costs - Prioritize your recurring revenue over one-time charges that can be given away for free in negotiations. These five moves helped Front hit its best quarter ever, and they're going to keep raising the bar from here on. Watch the clip from Emir and Dan's conversation below 👇

GRAND THEFT AUTO: QUOTA CITY