Iterable

Your friends may not be willing to give you the mic at karaoke, but we will at Activate Summit 2026 🎤 This is your final chance to apply to speak April 21–23 in Los Angeles! Share your bold ideas, wins, and lessons learned with an audience of marketing leaders ready to be inspired. Don’t miss your moment, apply today to join three days of connection, creativity, and growth ⬇️ https://lnkd.in/gPK6Vbru

“Don’t chase the next big thing—build for it.”👷🛠️ In this Let’s Chat IRL from Activate NYC, Iterable COO Jeffrey Samuels sits down with Puneet Agarwal, Director of Solutions Architecture at Amazon Web Services (AWS), to talk about how enterprises are accelerating R&D, redefining ROI, and scaling AI responsibly. From data strategy to cultural transformation, Puneet shares how AWS is helping businesses innovate fast and stay grounded in customer outcomes. Listen to the full episode to hear how today’s teams can future-proof for tomorrow’s AI landscape ⬇️ https://lnkd.in/eqaK7N79

We’re bringing the power of personalization to the Big Apple 🍎! Join us at Martech World Forum NYC on November 18th and 19th for two days of insight, innovation, and honest conversations about the future of marketing and technology. Don’t forget to check out Cara M., Senior Solutions Consultant at Iterable as she takes the stage for her session “Reimagining Growth in the Attention Economy” and leads a roundtable on “Future-Proofing Your Tech Stack in the AI Era.” Discover how Iterable empowers brands to create dynamic, personalized customer experiences that drive lasting impact. Register now ⬇️ https://lnkd.in/eBBNFMN7

Spent 3 hours writing “the perfect” BFCM subject line? Cool. Now let’s make sure it actually lands in the inbox 📥 Because during the busiest email week of the year, success isn’t just about opens, it’s about clicks, complaints, bounces, and everything in between! Read this blog post to learn which deliverability benchmarks to watch this holiday season (and what they really mean) ⬇️ https://lnkd.in/enPid2DJ

Scribd, Inc. turned data efficiency into engagement impact 📚💥 With Iterable's Smart Ingest, the team cut weeks of engineering work down to minutes, freeing marketers to focus on what matters most: creating experiences readers love. The result? More reading, stronger habits, and higher conversions across their Everand app, all powered by smarter, faster data activation. Now, Scribd is taking it further with Embedded Messaging to connect with readers in real time, right where they are. Read the full story here ⬇️ https://lnkd.in/ghVYHKNk

“Data is the new oil, and vendors want to own it” 👀 In this clip from Step 1 of our five-part webinar series: Build Your Data Foundation for Intelligent Marketing, @Nate Wardwell, Product Evangelist at Hightouch shares why data ownership and composability are essential to future-proof your marketing strategy. Too often, vendors want to own your data, making it costly and difficult to move. By keeping your data in your own warehouse and choosing composable tools like Iterable and Hightouch, you build a flexible, AI-optimized foundation that keeps your organization nimble as technology evolves. Read more key insights from this first step in the series ⬇️ https://lnkd.in/e5Wwc_N6 Watch this session on demand and catch up on any webinars you’ve missed in our Moments-Based Marketing Series. Don't forget to register for the next steps in the journey! ⬇️ https://lnkd.in/eNBHMiVb

Most consumer apps don’t fail on day 1, they fade by day 30 📱👋 In this week’s episode of Let’s Chat, we unpack why 95% of app users churn within a month, and what the best consumer & lifestyle brands are doing to stop the silent drop-off. From meditation to fitness, fintech to food delivery, apps are everywhere, but staying installed is harder than ever. What we cover: 🏁 Why onboarding is your only shot at showing value ⚠️ How predictive signals can flag silent churn before it happens 🔁 What habit loops and friction-reducing nudges do to boost retention ...and so much more Listen to the full episode ⬇️

Take the next step towards smarter, more adaptive marketing 🗺️ Join us tomorrow for Step 2 of our five-part webinar series, your roadmap to building real-time, moments-based marketing experiences that adapt instantly to customer behavior and business goals. We’ll explore how to replace rigid workflows with cross-channel experiences powered by event-based triggers, Catalog, and Predictive Goals, helping your teams stay agile across CRM, growth, and product. Featuring insights from: 👤 Steven Aldrich, SVP of Marketing Services at Ragnarok | An Apply Digital Company 👤 Mara Cohen, CRM Manager at ATG Entertainment 👤 Jeanette Woodburn, Senior Marketing Operations Manager at Iterable Don’t miss out—secure your spot today and get ready to rethink personalization for the real-time era ⬇️ https://lnkd.in/eNBHMiVb

Big screens, bigger moves 🤩 We loved capturing this incredible moment during our recent trip to New York for the Activate Tour, celebrating innovation, connection, and the start of an exciting new chapter with Iterable on the NASDAQ tower. A new Iterable era begins with Sam Allen!

Marketers of London, it’s time to set sail! 🛳️🎆 On Thursday, 27 November, step aboard as we cruise the Thames for the Moment Makers’ Cruise, a celebration of connection, creativity, and the stories that defined this year. This isn’t your typical networking event, it’s a moment to pause, be inspired, and connect with fellow marketers who are making an impact. Join us as we close the year not with another campaign, but with a moment worth remembering! Register here ⬇️ https://lnkd.in/erZ7yt2r