Braze

🔋What an electric day! ⚡️That's a wrap on an incredible event packed with next-level insights on AI Decisioning, real-time data strategy, and mastering cross-channel journeys. The energy was unmatched! At Grow with Braze Berlin, we witnessed the power of the Braze community in action! Valuable connections were made and insights shared. George Khachatryan discussed how to master the future of marketing by understanding how AI Decisioning turns complex data into actionable results. Tim Jungnickel spoke about how Native Instruments uses subtle, successful AI strategies to improve product discovery for music creators. Kaja Krabonja, Timothy Lange and Neha Taneja spoke with Marissa Fuchs about unlocking stronger customer relationships and compliance by activating real-time data for personalized, at-scale interactions. Kevin Wang uncovered how AI, data, and storytelling are merging to enhance creativity and drive real, impactful customer relevance. Felix Lunemann, Tonia Eilers and Christian Reifferscheid shared how Thalia boosted engagement with AI-powered recommendations and connected customer experiences. To wrap the content, Felix Hofmann explored the psychology behind why companies avoid risk and learn how great innovators turn that fear into an advantage. A massive shout-out to our fantastic sponsors and partners - we couldn't have done it without your support: sparkplant.io, Survicate, Shopify, LeverUP | Customer Experience Reimagined, MAI Group, and Phiture. And, the biggest thank you to all our customers and attendees for bringing the passion! Let's take these learnings and keep growing! See you next time! 🚀

We’re pleased to share that Braze has been named a 2025 Inc. Power Partner in SaaS Products as a part of Inc's Power Partner Awards. The awards recognize top companies that are proven to help other businesses succeed! We’re honored to be in the company of others who are making a real difference and helping businesses grow, scale, and thrive. A very special thank you to the entire Braze team and all of our incredible customers. We wouldn’t be able to do it without you! Read more on this recognition and our fellow honorees: https://lnkd.in/dbdUnmzZ

Your customers expect personalization. Your team deserves tools that make it simple. That’s where Braze comes in—and why we created Tech for an Equitable Future. This program gives underrepresented founders 12 months of free Braze access, plus: ✅ A dedicated Customer Success Manager ✅ Free Braze certifications and onboarding ✅ Tools to grow your customer base and increase loyalty Applications are open through Jan 16, 2026. Don’t wait—your growth story could be next. Start yours today: https://bit.ly/4nyCFDj

Accessing conversational data just got a whole lot easier 🙌. A few months back, we launched the Braze MCP Server, which has just been added to the Anthropic MCP directory. Installing additional dependencies is old news 👋. All you need to do is open Anthropic’s Claude Desktop, follow a few instructions, and you’re good to go! Not only does the Braze MCP Server make it easier to access valuable engagement insights, but it also allows you to: - Use simple conversational prompts within Claude to generate recommendations  - Review analytics and understand your campaign and Canvas performance  - Unlock new perspectives and drive innovations We’re already seeing these efficiencies in action and you can too. Learn more: https://lnkd.in/ea-HTdKU

ICYMI, today is Text Your Ex Day… and we’re celebrating by highlighting a Boomerang Braze Employee, Zach McCormick 💜 After leaving Braze in 2024, Zach decided to rejoin in 2025. What made him want to be part of the Braze team again? “No matter what other opportunities I found, I kept thinking about how Braze really checks all of the boxes I was looking for: the people are great, the culture is fantastic, the problem space is exciting, and the opportunities are endless (and you're encouraged to go after them!). You can’t beat that!” Zach, we’re so happy to have you at Braze again! 🚀 Looking to join a people-first company that’ll cheer you on every step of the way? Check out our open roles: https://lnkd.in/gfTiR58a #TextYourExDay #BrazeLife #BoomerangEmployee

We're thrilled to announce that Braze has been recognized on the America’s Greenest Companies 2026 list by Newsweek and Plant-A Insights Group 🌎 This recognition is a direct result of our company-wide efforts to prioritize sustainability, including setting new science-based targets, and actively working to reduce our GHG emissions. What better day to share the news than World Sustainability Day, a time to recognize the steps we're taking together toward a greener future. ➡️ Swipe through to learn more about our global sustainability initiatives and employee-led environmental volunteer work. 💡Want to dive deeper? Read our blog to learn more about this recognition and Braze’s ongoing sustainability efforts: https://lnkd.in/eRD8v4EC #BrazeLife #WorldSustainabilityDay #AmericasGreenestCompanies #Sustainability

Ready to ignite your career?💥 At Braze, you can bring your unique perspectives and take the lead in solving complex challenges, with our leading AI customer engagement platform at your fingertips and a team of passionate people at your back. With over 2,400 global customers and over 7.45B monthly active users, the impact you can make at Braze is real. Join our team ⬇️ 🇧🇷 Senior Software Engineer, Full-stack, São Paulo: https://lnkd.in/ebQnPmkc 🇧🇷Technical Support Engineer, São Paulo: https://lnkd.in/eHtuJFnq 🇩🇪Account Manager, Enterprise, Berlin: https://lnkd.in/etBEzSS9 🇩🇪Commercial Partnerships Associate, Berlin: https://lnkd.in/e_T4PvEy 🇩🇪Senior Business Development Representative, Berlin: https://lnkd.in/er5cjiG6 🇬🇧Field Marketing Lead, London: https://lnkd.in/e9WsZJJy 🇬🇧Account Manager, Enterprise, London: https://lnkd.in/eF5dSgWt 🇬🇧Senior Account Executive, Emerging Enterprise, London: https://lnkd.in/ecdYpGcj 🇺🇸Account Executive, Strategic Enterprise, Austin: https://lnkd.in/ekmPNqJf 🇺🇸Manager, Business Development, Chicago: https://lnkd.in/eZPAxb7A 🇺🇸Senior Lead Solutions Consultant, GSA, Seattle: https://lnkd.in/e8YkiVGB Explore all opportunities on our career website: https://lnkd.in/gfTiR58a #BrazeLife #hiring #jobs #careers

No spooks here for our October Marketer of the Month! 🥳 This month, we're singing praise for Digital Experience Lead at Sonder, Yash M. At Sonder, the all-in-one wellbeing app, Yash creates meaningful digital touchpoints that support app users’ wellbeing journeys. He is passionate about using technology to deliver personalized experiences that make a genuine difference in people's lives, and for that we applaud him. 👏 Learn more about Yash and his story! https://lnkd.in/e_kxNWyn

Vegas, are you ready? 👀 🔜 We can't wait to be back next Thursday, October 27th for Money 20/20! Make sure to come by Hospitality Suite #3-122 where you can meet the team and chat all things customer engagement for FinServ. And you won't want to miss our "Bites & AI Insights" lunch session! There's still time to book a meeting with the team. We hope to see you there! https://bit.ly/4qjrLUI

Becoming AI-forward through education and not pressure? That's what we encourage our teams to embrace at Braze. Last week, our Chief Business Officer Astha Malik spoke at the Fortune Most Powerful Women 2025 Summit in Washington D.C., diving deeper into approaching AI with a balanced mindset. "We run AI academies for our customers that we as a leadership team have gone through ourselves. We’re providing that to all of our team members as well because you can’t expect people to suddenly know about something that’s changing every day.” Read more perspectives on approaching AI with a human-first approach: https://lnkd.in/erk29WfG #FortuneMPW #CustomerExperience #Leadership #AI #Braze