Obol reposted this
What do great companies get right about cash flow? If I had to define it in one sentence, it would be this: Cash flow is the operating system of the business. It determines how effectively decisions translate into execution. So what does managing it actually mean in practice? 1. Visibility Keep a real-time view of cash across every account and entity. Decisions made without knowing your true liquidity are decisions made in the dark. 2. Planning Plan liquidity around how the business operates. When finance models align with hiring cycles, revenue timing, and spend velocity, execution becomes predictable. 3. Control Translate visibility into action. Manage collections, transactions, and cash positions in real time to keep liquidity balanced and your operations uninterrupted. Growth without control drains cash. Control without visibility slows it down. The companies that get both right scale sustainably.