Ogilvy China 奥美中国

📣 A new chapter for The Ogilvy Group China begins today. yong yuan has been promoted to Chief Executive Officer of The Ogilvy Group China, stepping up from his role as President of Ogilvy Advertising China. 🎉 In his new role, Yong will lead people, clients, and growth across the Group — deepening collaboration across Advertising, Digital Experience, Social, Influence, and PR, while strengthening alignment between Ogilvy and Grey. While both brands will retain their distinct identities and continue serving clients independently, this new structure is built to unlock greater synergies, deliver seamless integrated solutions, and accelerate client growth. Please join us in congratulating Yong on this exciting new role! 👏 🔗 Read more: https://lnkd.in/gaawACtm #BorderlessCreativity #TeamOgilvy #LeadershipNews Chris Reitermann

📣 New Client Alert! Changan Automobile has appointed Ogilvy China 奥美中国 as its strategic partner for global social media and website operations, supporting the brand's next phase of international growth. 🤝 The engagement spans Europe, Latin America, the Middle East & Africa, and Asia-Pacific — powered by deep collaboration with our local teams on the ground and integrated capabilities designed to elevate Changan Automobile's global brand presence, digital reach, and influence. 🌏🚗 Huge congratulations to the team and a warm welcome to our new partners! 🙌👏 Learn more: https://lnkd.in/gAyf5z74 #BorderlessCreativity #TeamOgilvy #NewClientAlert #ChineseBrandsGoGlobal #GlobalBranding Chris Reitermann Zhenhua (Jack) Yin

The countdown to the Cannes Lions International Festival of Creativity is on and Ogilvy APAC has three seats at the jury table. 🦁🦁🦁 Kainaz Karmakar leads the charge as Jury President for the Health & Wellness Lions, joined by Wei Fei for Pharma Lions and Giant Kung for Creative Commerce Lions as jurors. 🙌 A proud moment for the entire network, and a reflection of the creative depth across our region. Huge congratulations to all three. 👏 #BorderlessCreativity #TeamOgilvy #CannesLions2026 #OgilvyCannes #CannesJury Ogilvy China 奥美中国 #OgilvyIndia Ogilvy Taiwan Liz Taylor Joe Sciarrotta Reed Collins Alvin Chin

🇨🇳 As China launches its 15th Five-Year Plan, what does the next half-decade hold for business in the world's second-largest economy? Ogilvy PR China’s latest strategic readout, "The Pivot to Quality: China's Growth Model for 2026–2030," decodes Beijing's latest policy directions. Moving away from sheer scale, the focus has definitively shifted to high-quality development. Here are the 6 critical signals shaping the business landscape: 📌 Pragmatic Growth: A 2026 GDP target of 4.5%–5% designed to create room for structural reform. 📌 AI as the "Operating System": The "AI+" mandate is expanding to accelerate commercial applications across all key sectors. 📌 Historic Fiscal Firepower: A 30 trillion yuan budget to cultivate "patient capital" for tech and industrial innovation. 📌 Controlling Carbon: A definitive governance shift from energy control to carbon emission control. 📌 "Anti-Involution" Laws: New regulations to curb destructive price wars—a major win for premium brands competing on quality. 📌 109 Major Projects: A concrete investment roadmap spanning frontier tech, infrastructure, and the green transition. In this new era, success requires a shift from mere "Market Access" to deep "Market Alignment." Download the full report to explore the strategic imperatives for your business: https://lnkd.in/gzv39urr #OgilvyPR #ChinaBusiness #TwoSessions2026 #FiveYearPlan #EconomicGrowth #AI #Sustainability #ThoughtLeadership Joe Yu Simon Webb Louis Luo

Guinness World Record: BROKEN. 🏆❄️🚗 Extreme winter is where most EVs struggle. To prove the superior safety and handling of the AUDI E5 Sportback, #OgilvyShanghai and SAIC Audi transformed a frozen test ground into a vast canvas of snow. On the ice of Changchun Kalun Lake, a fleet of 10 cars performed a perfectly synchronized drift across 150,000 square meters, carving a monumental calligraphy masterpiece into the snow. The result: an official #GuinnessWorldRecords title for the World’s Largest Tire Snow Painting. And as the final strokes came together, the message emerged across the ice — a Chinese New Year blessing for the Year of the Horse: “Good Things are Coming.” #BorderlessCreativity #TeamOgilvy #OgilvyChina #SAICAudi #EV #YearOfTheHorse yong yuan

In an era defined by rapid technology and rationality, consumers are using Chinese New Year to reclaim their emotional depth. ❤️ As we look toward the Year of the Fire Horse 🐎🔥, the traditional marketing playbook of broad, collective prosperity is shifting toward something far more intimate. In this latest feature from LBBonline - Little Black Book, our Jenny Gao, SVP of Strategy from #OgilvyShanghai explores how the cultural narrative is evolving. Jenny notes that emotional expression during CNY is moving beyond "family and nation" toward individual dimensions—including a growing empathy for animals and the environment. 🐾🌿 It is no longer just a holiday; it is a stage where authentic, personal needs are amplified. Read the full article: https://lnkd.in/gpCz7zQb Thanks Sunna Coleman to include our voice! #BorderlessCreativity #TeamOgilvy #OgilvyChina #ThoughtLeadership #CNY2026 #CNYMarketing #ConsumerInsights #MarketingStrategy Ogilvy Ogilvy APAC

As the Milan-Cortina 2026 Winter Olympics kick off, Ogilvy Shanghai is proud to partner with #AlibabaCloud to launch the global campaign YOUR EPIC VIBE. 🏂⛷️🥌⛸️🎿 While the Olympic stage is for elite athletes, the spirit belongs to everyone. Fans from 100+ countries used Alibaba Cloud’s Generative AI to turn iconic winter sports movements into stunning digital art. From tens of thousands of submissions, 100 selected works were woven together into a single, global masterpiece that celebrates diversity and imagination. 🌍🎨 🏛️ This is the first AI art collection in Olympic history to be acquired by The Olympic Museum in Lausanne, and to be displayed across Milan, Hangzhou, and Switzerland. Congratulations to everyone involved in making history! 👏 Read more via Roastbrief: https://lnkd.in/eeMspTJZ #BorderlessCreativity #TeamOgilvy #MilanCortina2026 #WinterOlympics #GenerativeAI #AIGC #YourEpicVibe

Some rise quietly. Some surprise the world. A true dark horse is both—shaped by patience, perseverance, and unshakable belief.🌑🐎 This Year of the Horse, SAIC Audi and Ogilvy China 奥美中国 present “Ride with SAIC Audi. Rise as the Dark Horse,” a Chinese New Year campaign celebrating those who forge their path against the odds. The film showcases stories of dark horses across fields who prepare in silence, push beyond limits, and break through when it matters most. It vividly reflects SAIC Audi’s spirit: relentless progress, bold ambition, and the confidence to lead from the front. This year, be the brightest dark horse and light your way forward. ⚡️ #BorderlessCreativity #TeamOgilvy #CNYCampaign #YearOfTheHorse #BrandStorytelling #SAICAudi

Ready to ride into the Year of the Horse at full gallop? 🏇🐎🏇🐎💨💨💨 To celebrate the Chinese New Year, Ogilvy China 奥美中国 is proud to present our AI-powered film: "Borderless Creativity, At Full Gallop." 🎬🐴🎬🐴 By harnessing the power of WPP OPEN and a suite of AI tools, we breathed new digital life into the classic art of Chinese ink painting. But what truly brings the film to life is our people. Teams across China came together in a powerful act of collaboration, using generative AI to transform their team portraits into ink-wash characters—riding horses and chariots alongside our leadership team. Together, we became part of a single, immersive digital scroll that celebrates unity, creativity, and the collective spirit that drives us forward. ⚡️💥⚡️💥 We wish you a very Happy Chinese New Year! 🧧🔥🏮🔥 #BorderlessCreativity #TeamOgilvy #YearOfTheHorse #GenerativeAI #CNY2026 #AICampaign Chris Reitermann yong yuan Zhenhua (Jack) Yin Joe Yu Angela Chou Wendy Xue Janet Tsai Amon Jiang Stella Sun Susan Qin

The battle against inefficiency is the defining challenge of 2026. ⚔️🧠 Short-termism is tempting because it feels like action. But real long-term strategy often requires harder choices — stripping away redundancy, questioning first principles, and sometimes rebuilding from the ground up. In this episode of Ogilvy China: Mastering Change — Navigating 2025's Turbulence and the Path to 2026, Jenny Gao reflects on why much of 2025 was spent fighting inefficiency and why maintaining that discipline and courage will be essential in the year ahead. Hear Jenny’s perspective on the strategic mindset needed for sustainable growth. #BorderlessCreativity #TeamOgilvy #MasteringChange #StrategicPlanning #BrandBuilding