We have the whole Oxide Computer Company team coming to Emeryville this week for our annual OxCon meetup. For a remote company, an in-person meeting is uniquely energizing, and in preparation for that, we made some t-shirts featuring Oxide logos that are an homage to past computer companies.
Thanks to our designer extraordinaire, Ben Leonard, all of these homage shirts are amazing -- but one of them was simply too hot to leave as a surprise...
Unsurprisingly, the shirt stirred up a bunch of nostalgia for Sun Microsystems. Much of the fondness for Sun has been earned: Oxide's mission comes directly from Scott McNealy's epitaph for Sun -- and Scott's reflection that over 28 years he "never had to hide the newspaper in shame from my children" remains words that all companies should live by.
But the nostalgia can also become suffocating -- to the point where folks
that post-date Sun may reasonably demand to hear what Sun did wrong.
And of course, Sun did plenty wrong; while I was never ashamed to work for Sun, I was not infrequently embarrassed by the stuff we screwed up.
Every Sun employee will have their own perspective on what Sun got wrong, and I talked about my own view in a Hacker News comment in 2011. I stand by that analysis, but another 15 years on (!), I would probably distill things even further: Sun had become bored with the mechanics of running a business.
The detail behind this -- and how I came to viscerally feel this -- is both gutting and consequential, as it represents not merely the end of Sun but also the headwaters for Oxide. More from me on what Sun got wrong:
https://lnkd.in/dPTtnGfU