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Summer doesn't pause mail planning. If you're mapping out Q3 campaigns, here's what to lock in: 🎒 𝐁𝐚𝐜𝐤-𝐭𝐨-𝐬𝐜𝐡𝐨𝐨𝐥 (𝐥𝐚𝐭𝐞 𝐉𝐮𝐥𝐲): Consumer attention shifts from vacation mode back to work and school. Perfect window for acquisition and reengagement. Related templates: → A sales event postcard https://lnkd.in/ezCNdD2R or → A customer loyalty postcard https://lnkd.in/eDZGK-hb 🎄 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐩𝐫𝐞𝐩 (𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫): Brands that plan early stand out. Q3 is when to get ahead of the rush. Related templates: →  Cyber Monday spotlight mailer https://lnkd.in/eWiTjxDf or →  A gift card reminder letter https://lnkd.in/eCmapbRy Need to level up your postal playbook? The 10-Day Postal Fix covers USPS mechanics, promotions, and staying ahead of changes—all in bite-sized lessons. Explore the full 10-Day Postal Fix ▶️ https://lnkd.in/emjsK8N4

We just got named "Delivery Platform of the Year" by SupplyTech Breakthrough. Here's why it matters. #Directmail is the only channel you can touch and hold. But for years, the #logistics have been a black box. Print company handles production. #USPS handles delivery. Your campaign? Stuck somewhere in between. Postal IQ changes that. Our routing intelligence finds the optimal path for every piece—before production. That means your mail enters the USPS network at the best possible location, travels the shortest route, and lands in mailboxes faster. It's logistics that finally matches the speed and reliability of digital marketing. For our customers, that translates to: • Campaigns that move at digital speed • Costs that stay predictable • Direct mail that actually competes in a fast-moving world Thank you to SupplyTech Breakthrough for the recognition. And to our customers and partners who make this possible. 🎉 https://lnkd.in/e-DiS5Bj

#Directmail gets judged quickly. A recipient sorts through the stack, notices the format, catches a headline or image, and decides whether a piece feels worth opening, reading, or saving. Design matters. Check out our own Julia Lovett for her Direct Mail Tips & Tricks series and then read our blog on Direct mail best practices: designing pieces that get opened for more: https://lnkd.in/eUSGJcFw #creative #campaigns #marketing #marketingautomation #customerengagement #directmailmarketing #marketingstrategy

Your #directmail budget is leaving money on the table. Most campaigns have waste baked in for example; underperforming segments, bad timing, missed discounts. You're already running mail. Why not run it smarter? We built a quick checklist covering three areas where savings show up: 1️⃣Planning → Trim segments, validate addresses 2️⃣Postage → Time drops, grab promotions, pick the right mail class 3️⃣Performance → Personalize, track, test Pull your last #campaign. Check off what you're already doing. Pick one thing you're not. Try it next send. Get the checklist 👇 — See where you're leaving money. More free content like this here: https://lnkd.in/emjsK8N4

When it comes to promotional campaigns, cadence is inseparable from the offer itself. A sale with a deadline creates its own timing logic. You mail early enough to build awareness, and close enough to the deadline to create urgency. Get more on direct mail timing: https://lnkd.in/d7xJB_Z5

This week, our LA Lobsters 🦞 spent an afternoon making clay bowls and catching up outside of the usual meetings. How are you creating opportunities for your teams to connect in person? #remote #culture #teams #directmail #fun #outofoffice

BONUS CONTENT ALERT. Did you know the read rate on mail is about 61%? Our CEO Ryan Ferrier sat down with Steve Mills, Director of Product Management Mailing Services at United States Postal Service, for a candid conversation about where direct mail is headed. You'll learn: - Which USPS promotions are worth pursuing - How USPS is supporting omnichannel marketing - Why industry involvement matters Watch the full fireside chat → https://lnkd.in/emjsK8N4 #directmail #campaigns #usps #omnichannel #content #marketing

The #USPS is dynamic. Postal rates fluctuate, policies evolve, and service models shift over time. Even the most experienced mailers say it can be hard to keep up.  So we're breaking down the 3️⃣ that deserve your attention: 💰 Pricing changes 🎁 Promotions and incentives 📋 Operational updates. The teams crushing it with direct mail are planning around these changes. Take a look: https://lnkd.in/e6hyi7jP #directmail #marketing #operations #mail

Direct mail is having a moment. The May edition of Lob 10 is live — 10 stories on postal savings, USPS strategy, digital fatigue, and why handwritten letters are quietly making a comeback. Let’s get into it. 👇 #directmail #b2bmarketing #marketingops #lob10

Discover how to define your offer and value proposition in Julia Lovett’s Direct Mail Tips & Tricks series. 🙌