Stape

🎬 In our last webinar, "Meta CAPI in 2026: what works, what changed, and your questions answered," Katie Glass (Product Marketing Manager at Meta) shares three big ways CAPI has evolved over the course of the last six.   First, setup has become far more accessible, expanding from engineering-heavy direct implementation to partner solutions like Stape and Meta-enabled one-click options.   Second, tracking has grown beyond simple website interactions to cover the full customer journey, including CRM data, offline outcomes, app activity, and messaging events.   And finally, there are now more use cases powered by reliable signals and better data quality, allowing you to connect what happens on Meta directly to what your business deems valuable.   Check out the clip below for Katie's breakdown and watch the full webinar to explore the details 👉 https://lnkd.in/d9uQtVj4

🛒 AI app builders make it deceptively easy to build a custom storefront. But they might also leave you with a headless setup where attribution breaks if tracking isn't planned across the entire customer journey. If a client comes to you with an AI-built store, you can’t estimate the project like a standard Shopify theme. The tracking setup is much more complex, and it’s easy to underprice the job if you don’t review the architecture first. Asking early on if the storefront and checkout run on different platforms – and if they share the same root domain – can save an agency from realizing midway through the project that a significant part of the tracking setup needs to be rebuilt. In the latest case study, our partner, Obsidian, helped their client fix broken attribution across a disconnected Lovable frontend and Shopify checkout. By using Stape features, including Cookie Keeper, Request Delay, and Stape Store, they managed to bridge the two disconnected environments without having to re-engineer both sending paths. Swipe through the carousel for the technical breakdown, and check out the full case study on our blog 👉https://lnkd.in/dv5FYixX

⏳Final call: our live webinar, “Google Data Manager API explained: conversions, audiences, and live setup with Stape,” is happening tomorrow, September 24, at 05:00 PM CET!   Join Dan Murovtsev to learn about: • Google Data Manager API: what changed and why it matters. • What can you do with the Data Manager API today? • How the Data Manager API works with Stape. • Data Manager API in practice: live demo. • Plus, Q&A session! Reserve your spot for tomorrow 👉https://lnkd.in/dQcjv9cM

🚀 Agency Leaders Breakfast by Stape and Meta! The digital advertising landscape is shifting fast. Signal quality is top of mind for every performance marketer, and mastering it is the key to unlocking new revenue streams and client retention. Join us in Hamburg for an in-person morning meet with breakfast, networking, and actionable insights from industry experts: Timo Thomsen & Florian Will from Meta, and Dan Murovtsev & Serge Shkvarnytskyi from Stape. Leave with a clear understanding of how server-side tracking helps your clients achieve more in marketing. 🗓️ Date: Tuesday, November 3 (9:00 - 12:00 CEST) 📍 Location: Meta’s HQ, Hamburg Space is limited to ensure meaningful peer discussions and networking. Book your spot here 👉https://lnkd.in/d5ryZwXD

🥨🇩🇪 Munich was a blast! Last week wrapped up an incredible couple of days on the ground for both our Stape Agency Brunch co-hosted with mohrstade and the Analytics Pioneers Summit 2026. At the Stape Agency Brunch, it was great to see so much genuine interest in our solution and agency use cases. And we're proud to sponsor Analytics Pioneers Summit again. It’s, hands down, one of the best community events in the DACH region. Immense gratitude to the people behind the scenes who made this magic happen: Patrick Oliver Mohr, Marcus Stade, Saskia Kistenmacher, and the entire Analytics Pioneers & mohrstade teams for putting together such exceptional events! It was fantastic connecting in person with so many familiar faces and brilliant minds from across the community, including Arne Kriedemann, Swarnim Bhattad, 📊 Markus Baersch, Diego Usai, Jenny Bachmann (she/her), Juliana J., Gunnar Griese, Steen Rasmussen, and many others. Check out the full recap here 👉https://lnkd.in/d4sB8wdF Until the next stop!

📈 Remember when web tracking just meant staring at pageview counters? Analytics has come a long way since then – shifting from basic hit tracking to sophisticated data pipelines. But behind every major pivot in our industry were the communities that brought us together to figure it all out. At Stape Relay on Nov 10th, we’re bringing together three leaders who built the very communities we rely on today: 🎙 Caroline Vidal, Founder, WIDA - Nordics 🎙 Peter O'Neill, Founder, MeasureCamp 🎙 Bhavik Patel, Founder, CRAP Talks In our panel, "From Pageviews to Pipelines: Mapping the Analytics Evolution via the Communities We Attend," they’ll take us on a fun, insightful trip down memory lane. 🎟 When: November 10th 📍 Where: Live at Stape Relay (Free) Claim your free ticket here: https://lnkd.in/dgStx528

🧨"Almost every server-side tagging implementation that ends badly actually ended badly during the kickoff call." That’s the theory from Josh Silverbauer👨🎤, who has seen enough of these projects go right and wrong to know exactly what he’s talking about. The failure does not start in the container nor in the transformations, but in the twenty minutes when somebody said something slightly wrong out loud and nobody corrected it. Then that slightly wrong thing slowly grew into an expectation, and the expectation went into a deck, and the deck went to a CMO, and now you're four months into explaining why GA4 still doesn't match Shopify. In his latest post, Josh tackles seven common myths about server-side tracking – the ones clients bring to the table, and the ones your own team accidentally creates. Clear up these misconceptions before your next call – read the full deep-dive on our blog 👉 https://lnkd.in/dHXhpGiC

⏰ One week to go! Are you ready to master the Google Data Manager API? Next week, on September 24, 2026, at 05:00 PM CET, Dan Murovtsev is taking you under the hood for a live session on conversions, audiences, and live setup with Stape. If you haven't secured your spot yet, here is a quick recap of what we're breaking down: • Where the Data Manager API fits into Google's first-party data infrastructure and why it's essential for advertisers right now. • Uploading offline conversions, sending additional conversion data, managing Customer Match audiences, and sending data to Google platforms through a unified API. • How Stape tags and apps let you easily send conversion events and audience data. • Follow a live Stape walkthrough to see real-time data delivery via the API, plus quick tips to troubleshoot common setup issues. Reserve your seat now 👉https://lnkd.in/dQcjv9cM

📢 On November 10th, Stape Relay brings together analytics and measurement specialists for a focused, practical deep dive into modern tracking strategies. Here’s what you can expect: • Taking Server-side GTM to the Next Level with Data Enrichment Julius Fedorovicius breaks down how to enrich event data with CRM fields and product margins to build far stronger signals for GA4, Google Ads, and Meta. • Navigating the Next Generation of GTM: Architecture Shifts & Insights Karolina Wrzask explores the unified Google Tag engine, under-the-hood container shifts, and tactical best practices for modern measurement setups. • What Have We Learned Across MANY Server-Side Implementations Juliana J. & François de Broissia walk through 10 common server-side implementation mishaps and detail their commercial impact across business models. Reserve your free spot 👉 https://lnkd.in/dgStx528

✈️🇩🇪 Our next destination is Munich, Germany! And here, we’re not only attending and supporting, but also organizing! Today, on September 16, come to our Agency Leaders Brunch, co-hosted with mohrstade. Learn how to scale agency growth and client value with server-side solutions – all while enjoying great food prepared by a private chef. And the next day, September 17, meet us at the Analytics Pioneers Summit 2026, where analytics pros gather to find like-minded peers, gain insights, and just have fun. Dan Murovtsev, Serge Shkvarnytskyi, Oleksandr Pavlenko, and Marcin Pluskota will be on the ground, so drop a comment or reach out if you're around!