Stape

🛍️ If your server-side tagging for Shopify works in preview mode but breaks in production, you aren’t alone. Shopify’s secure checkout sandbox is great for safety, but it's a nightmare for debugging. Standard GTM preview mode completely bypasses it, meaning your tags might look perfect in your debug tab but never fire for real customers. In our latest guide, Luc Nugteren breaks down the two-step workflow to verify your production path, ensure consent states survive the checkout hop, and keep your ad platform data accurate. If you run Shopify on the web and server GTM, this guide is for you 👉 https://lnkd.in/d5d3nhfQ

AI search answers questions before site visits, and checkouts happen server-to-server, forever changing the customer journey. In this new reality, how do you know which data to trust? Our CEO, Denis Golubovskyi, is going live next Tuesday with Juliana J. on her Beyond the Mean channel to talk about the future of tracking. Together with the Stape team, Denis spends every day helping brands build resilient tracking. During this live session, he and Juliana will walk through the most important topics: • How to create a pipeline that reflects business reality, and not just browser behavior. • Why feeding ad algorithms real profit margins beats optimizing for raw revenue. • How to deploy tracking for brand-new channels like ChatGPT ads in days. • And more! 📆 Tuesday, June 16th | 4 PM CET | Live on the Substack App Check out the registration link in the comments below 👇

Just announced: Stape Relay 2026 – our first-ever flagship digital event happening on 10 November 2026! We are bringing the global data community together to relay knowledge, connections, and innovation. Expect actionable server-side playbooks, product insights, and fun peer networking. ⚡ The First 200 Registrants Only: Secure your spot right now to lock in an exclusive invite to a private, Server-Side Advanced Masterclass led by Dan Murovtsev (Product Manager & sGTM Expert at Stape) to solve your most complex setup challenges. 👇 Secure your spot and claim your early bird advantage here: https://lnkd.in/dgStx528

Stape turns 5 in June! 🎂 To celebrate this major milestone, we want to party with the community that made it all possible. 👇 Click "Attend" on the event below to secure your spot! 👇 Join our hosts, Marcin and Dan, alongside some secret industry guests for a special 1-hour birthday stream live right here on LinkedIn. They are pulling back the curtain to bring you: 🤫 Stape Untold Stories: Surprising facts, insider trivia, and the defining moments from our 5-year journey. 🔮 The Future of Server-Side Tracking: A partially serious discussion on exactly where the industry is heading next. 🚀 The Big Reveal: We’re dropping a major surprise announcement you won't want to miss. We will also be taking a moment to showcase our favorite community stories and award the winners live! You can find the details on how to enter our birthday competition right inside the event description. The countdown is on. Save your seat, get your calendar invite, and join the celebration!

Registration is now open for our upcoming webinar! We’re diving into how Stape’s Enricher helps you recover missing user identifiers, connect offline conversions, and improve match quality on Meta and Google. Check out the details below and save your spot👇

🔥 The registration for our next Stape webinar is open! Modern tracking has gaps: your user submits their email in one session, clicks your ad in another, and makes the final purchase offline, leaving you with too few data points to recognize them across their buyer's journey. Join "Better tracking signals with Enricher: real use cases for marketers and agencies" to learn how Stape's power-up closes those gaps. What you'll discover: 1. What Enricher is and how it stores user data to enrich future events where that information is missing. 2. How to improve event match quality for platforms like Meta and Google by adding known user identifiers to events where they're absent. 3. How to enrich CRM, webhook, and offline conversion events, so you can see which website actions lead to offline sales and later customer outcomes. 4. How to recognize the same user across devices when email or another shared identifier is available. When: June 25, 2026 | 5 PM CET You'll also get to put your questions to the webinar expert, Dan Murovtsev, Product Manager at Stape. Close the gaps in your tracking, register now 👉 https://lnkd.in/dsZmGUUZ

🔶 The Stape June Digest has arrived, bringing you all the details on our 5th Birthday Stream tomorrow and the brand-new Enricher power-up.   It also covers major updates, such as automated cloud log exports and new technical guides on everything from Google Tag Gateway to tracking ChatGPT ads. Check your inbox or head to the link below to read the full newsletter and catch up on the latest in server-side tracking.

We are incredibly honored to support Hellenic Technologies on this fantastic project! Huge congratulations to the team on helping OMRON Healthcare EMEA strengthen its privacy-first measurement setup across multiple markets. Helping enterprise teams balance high-performance analytics with strict compliance is exactly why we do what we do. We're proud to be part of this project alongside iubenda. Thank you for trusting Stape. Read the original post below👇

Today is the day: Stape officially turns 5 🎂 Five years ago, our founders, Denis and Ira, started this journey with one big mission: to make server-side tracking accessible to everyone. Today, Stape supports over 200,000 clients and processes 5 billion daily requests. To mark the actual day, we’re sharing an anniversary note looking back at our journey from day one. 👉 Read the full Anniversary Note here: https://lnkd.in/dzc_tuQG 🔥 P.S. One last surprise... Our birthday stream lineup is officially complete: @ Ira is stepping out from behind the scenes to join Marcin, Dan, Julius, and Manisha live this Thursday. 📅 Save your spot here: https://lnkd.in/dfqCU4BZ

Copenhagen, you were good to us 🇩🇰 Last week brought two milestones in one city, and a whole lot of great conversations about server-side. First, we hosted our very first-ever live event: the Agency Leaders Breakfast. A fantastic gathering of agency pros who came curious about server-side technology. We looked at it from two angles, the technology and the business case behind it, over good coffee and even better conversation. A massive thank you to Caroline Vidal and Gunnar Griese for sharing your invaluable insights and expertise with us! Next up was MeasureCamp Copenhagen, where we kept the momentum going as a proud Platinum Sponsor. Dan Murovtsev ran a session on expanding what server-side setups can do, and Marcin Pluskota led a discussion on the business side of server-side, joined by panelists Serge Shkvarnytskyi, Wojciech Zak, and Kristian Krogh Bang (thank you all!). We also ran our debut competition during the event, a huge congratulations to all the winners! We had so much fun with the MeasureCamp Tracking Challenge that we will definitely be bringing it to more events in the future. Big thanks to the MeasureCamp Copenhagen organizers, and to everyone who stopped by to talk. We’ve wrapped up the whole experience in our latest article. Read the full recap here 👉 https://lnkd.in/dqVd2pC7