Pomodoro Design Office

Digital materials we designed for Dose Cafe, including the website and social media assets, built around a warm, approachable visual language. ☀️ The primary typeface is soft, chunky, and charming – like a cozy armchair with opinions. The secondary one, a casual handwritten style, pops up like a friend’s note, adding a personal, human touch. Scribbles and doodles sneak into the mix too, because not everything needs to be polished to be perfect. Full case study on our website 🥫 https://lnkd.in/dtuHJ62U

Visual identity for Dose Cafe, a specialty coffee shop established in Bucharest in 2016. The new logo has a mind of its own – and an unhealthy caffeine addiction. From calm and steady to jittery and wide awake, the logo mirrors the very thing it represents: coffee, in all its glorious moods. It’s a playful, living mark that keeps things fresh without losing its core. The color palette breaks free from the usual specialty coffee tones. Goodbye white, beige, and black. Hello vibrant, feel-good colors that wake you up before your espresso does. With just a few well-chosen elements used consistently and playfully, the identity feels familiar, approachable, and always ready to start a conversation. You can find the full case study on our website 🥫 https://lnkd.in/dtuHJ62U

Dose. Yours to enjoy. Super fun project we worked on earlier this year. Dose Cafe is a specialty coffee shop in Bucharest, established in 2016. What began as a small neighborhood café quickly grew into a multifaceted business: roasting its own beans and serving a full brunch menu – all while staying rooted in quality and community. The old visual identity was essentially just a logo – designed by the founder in the early days and applied repeatedly across all materials. While the business had grown, the brand remained stuck in its early-stage form. Our solution was to build the new identity around the Brand Idea “Doses of Joy,” using flexible messaging to bring a personal voice to every touchpoint. Full case study on our website 🥫 https://lnkd.in/dtuHJ62U

Visual identity and website for BIOM – Biennial of Architecture in Oltenia and Muntenia regions. By combining structural typography with a flexible, grid-like system, the BIOM identity becomes part of the architecture itself. Whether stretched across exhibition walls or compressed into a catalog spine, it adapts like a built environment. Full case study on our website 🥫 https://lnkd.in/dn3SQM4a

BIOM is an acronym for Biennial of Architecture in Oltenia and Muntenia. But its resonance goes deeper. Like the biological term biome, BIOM becomes a metaphor for architecture: a living, evolving system rooted in local context, shaped by people, places, and ideas. The color palette is minimal, red being used to highlight its biennial nature and to draw attention to each specific edition. The workhorse typeface is neutral, contrasting the exaggerated geometry of the logotype. As in architecture, proportions matter: BIOM appears large and bold, like a landmark, while supporting text is kept small and utilitarian. Full case study on our website 🍅 https://lnkd.in/dn3SQM4a

Visual identity for BIOM – the Biennial of Architecture for the Oltenia and Muntenia regions of southern Romania – a cultural event that includes competitions, exhibitions, lectures, and conversations focused on architecture. The organizers needed a visual identity that could adapt easily across a variety of materials: exhibition panels, catalogs, posters, banners, and more. It had to be simple and flexible while also remaining open to future editions and evolutions. The logotype is modular – each letter being designed as a visual unit, referencing structural forms. This allows the identity to shift in scale and layout depending on the available space, being both a logo and a key visual. Check out the full case study 🥫 https://lnkd.in/dn3SQM4a

Website design for Soculent, a new brand of socată (a fermented elderflower soft drink) produced in Romania from 🌱 100% natural ingredients. An ideal case where we managed both the design and implementation, keeping full control of the project, while following the client’s content requirements. 🥫 Check out our website for the full case study. https://lnkd.in/dcwZ-m5B

Visual identity and packaging design for 🌸 Soculent, a new brand of socată made in Romania – rooted in tradition yet ready for today’s market. The symbol, which also acts as a Key Visual, was inspired by the elderflower’s inflorescence, having seven blossoms that subtly reference the seven towers found on the Transylvanian coat of arms – an emblematic nod to the region’s heritage. The wordmark carries a slight retro flair and the quirks in the proportions and spacing give the typography just enough personality to feel crafted, without ever becoming decorative. 🥫 Check out our website for the full case study: https://lnkd.in/dcwZ-m5B

In the following weeks we’ll be sharing some of the projects we worked on during our first year as a 🍅 Design Office. 🌸 We’re starting with Soculent, a new brand of socată (a fermented elderflower soft drink) produced in Romania from 100% natural ingredients. We were initially asked to craft a visual identity and packaging design that would reflect both the artisanal nature of the drink and its deep cultural roots. 🌱 Later on, the project naturally grew beyond packaging to include promotional assets, merchandise, a social media launch campaign and a complete website design and development, strengthening the brand’s presence both online and offline. 🥫Check out the full case study: https://lnkd.in/dcwZ-m5B