Pentagram

Pentagram is hiring! Team Natasha Jen is looking for a Senior Designer and a Motion Designer to join immediately. For more information and to apply, visit pentagram.com/careers

Wallpaper* previews the Obama Presidential Center, opening this Friday in Chicago, including the text installations created in collaboration with Michael Bierut and team https://lnkd.in/giykYdqt

Thirty-two years ago, the world came to America for football. This summer, the games come home again. When the United States hosted the FIFA World Cup in 1994, it was an act of enormous ambition — the nation staking its claim to the world’s largest sporting event. Pentagram partner Michael Gericke designed its logo and laid the foundation of the game’s visual identity. The identity centered on a pictorial symbol featuring a blue soccer ball with an embedded white star, formed by the spaces between the ball’s pentagons, flying over the red stripes of a waving American flag. The icon carried dual and interwoven meanings, portraying both the sport and the host country in a single image. The initial logo, which was subsequently updated, featured the “World Cup ‘94” name in an arc, illustrating it was pushed by the speeding ball. The tournament and its graphic program traveled across nine host cities, onto millions of tickets, programs, stadium signage, event venues, merchandise, and broadcast media. In a dramatic final before 94,000 spectators at the Rose Bowl in Pasadena, Brazil won the World Cup by defeating Italy 3-2 after 120 goalless minutes, forcing the first penalty shootout in the tournament’s history. As an event, it proved to be transformative for sports in America: attendance records were shattered (still unsurpassed), the country fell in love with the game, and Major League Soccer was born in its wake. The 2026 World Cup, co-hosted by the United States, Canada, and Mexico, arrives with America’s soccer culture now firmly established — and proudly earned. Adidas Originals also released a collection this year, revisiting the graphics of FIFA World Cup USA 94, including tees, crewnecks, and track jackets. Check out the newly updated case study: https://lnkd.in/eewN8kPe

On show now at the Design Museum, ‘Wes Anderson: The Archives’ brings together more than 700 objects from the filmmaker’s personal archive. Marina Willer and team designed the exhibition graphics and marketing campaign for the hugely popular show, while the exhibition itself was designed by Ab Rogers and his studio in collaboration with Pentagram. Inspired by the hand-crafted stencil typography found on shipping crates, the identity reflects Anderson’s distinctive visual language and meticulous approach to making. The campaign uses a series of intriguing objects from the archive to create a sense of discovery, inviting visitors into Anderson’s creative world while appealing to audiences of all ages. Read more about the project here: https://lnkd.in/e3RD97zz

Pentagram Partner Giorgia Lupi’s first solo exhibition is on view at Gallerie d’Italia in Vicenza, Italy. “Giorgia Lupi: Data Humanism” (“Giorgia Lupi: L’umanesimo dei dati”) is a nine-room installation presenting an in-depth survey of the lauded designer: sketches, data-driven paintings, digital projects, tiles, clothes, rugs, and visual identities spanning two decades of her career. Curated by Francesco Poroli for Illustri Festival, the exhibition centers Lupi’s philosophy of data humanism—the belief that all datasets are rooted in human actions and decisions—inviting visitors to consider how data can tell stories and forge connections. For Lupi, data is a language: an abstraction of the tangible into a system that expresses thoughts, ideas, and emotions. Using data to document both personal stories and collective experiences, Lupi’s work is a testament to data’s use as a cultural steward, a mode of storytelling, and a medium through which we can gain empathy and understanding. 📊 Giorgia Lupi: Data Humanism | Giorgia Lupi: L’umanesimo dei dati 📍 Gallerie d’Italia – Vicenza 📆 April 30–August 2, 1016 | Dal 30 aprile al 02 agosto 2026 La prima mostra personale di Giorgia Lupi, partner di Pentagram, è aperta e visitabile alle Gallerie d’Italia di Vicenza, in Italia. “Giorgia Lupi - L’umanesimo dei dati” è una mostra articolata in nove sale che presenta un’approfondita panoramica del lavoro della famosa designer: schizzi, dipinti basati sui dati, progetti digitali, piastrelle, abiti, tappeti e identità visive che attraversano due decenni della sua carriera. Curata da Francesco Poroli per Illustri Festival, la mostra ruota attorno alla filosofia dell’umanesimo dei dati di Lupi: l’idea che ogni insieme di dati abbia origine da azioni e decisioni umane. L’esposizione invita i visitatori a riflettere su come i dati possano raccontare storie e creare connessioni. Check out the full case study: https://lnkd.in/evgWRdm3

Congratulations to Luke Powell, Jody Hudson-Powell and team for winning a D&AD Graphite Pencil in the New Brand Identity Logo category for MoN Takanawa: The Museum of Narratives. At the heart of the brand for the Tokyo-based museum is the concept of dimensional time, built from MoN’s own plan for circular curation: the understanding that while we experience time as linear, ideas and culture don't. They recur, loop back, and find new meaning in each new age and era. The spiral logo is the most direct expression of this concept—a series of loops with the hidden motif of M, O, N, which stands for both Museum of Narratives, and mon, the Japanese word for gate. Extending into a layout logic determined by the spiral, zooming from MoN's 100-year programming to a single event, the brand is one coherent system operating at every scale. For the full story, check out the case study here: https://lnkd.in/eVUCKhs4 Team Alice Sherwin Harrie Yoo Nav Bhatia

Giorgia Lupi and team have collaborated with IEEE Awards to create a data-driven animation and custom award plaques celebrating IEEE’s 2026 Honoree class. Lupi’s data-driven story builds from one personal anecdote—a moment of curiosity striking engineer Toshio Fukuda in the 1980s—to a collective narrative that highlights the commonalities, collaborations, and breadth of this cohort’s contributions. Data is the entry point to its design, but the outcome is a hand-crafted visual story that highlights the human connections essential to innovation. An IEEE motherboard reveals itself in the video, imagining the organization as the backbone of these connections. An essential network of knowledge and resources, IEEE shapes the journeys of engineers across the globe. IEEE is the largest technical organization in the world, connecting more than 500,000 innovators worldwide and administering the world’s preeminent engineering awards. The video premiered on April 24, 2026 at IEEE’s Honors Ceremony in Midtown, Manhattan. As the marquee event of the evening, it served as an introduction to the exceptional technological contributions of the brightest minds in a generation—including innovators Jensen Huang (Founder and CEO, NVIDIA), Luis von Ahn (CEO and Co-founder, Duolingo), and Marian Croak (VP of Engineering, Google). The connections between the 2026 honorees are one small node in a larger network that expands over generations. The IEEE community is the connecting thread of this network, equipping engineers with resources to transform their curiosity for the world into breakthrough innovations. Check out the full animation: https://lnkd.in/dtKMA8rv And read the full case study here: https://lnkd.in/efEnCV_A

Angus Hyland and team have designed the new brand identity system for digital healthcare company and online pharmacy MedExpress. MedExpress experienced impressive levels of growth following the rise of GLP-1 medications, and it became clear that it needed a clearer and more structured brand framework that could unify communications, strengthen recognition and better reflect its scale and ambition. Angus and team were asked to help redefine the business across multiple fronts, from positioning and strategy, to the full brand identity including updated verbal and visual identities, packaging, campaigns and digital output. Every stage required a balance between the human and clinical. Everything was carefully considered and tested, ensuring that the elements worked individually and as part of a wider, more cohesive whole. This established a framework that adapts as the business moves forward, and continually reinforces the idea of clinical excellence, which sits at the heart of the brand. Read the full case study here: https://lnkd.in/eK5yw7GQ

Join us for a Pentagram Industrial Design Talk with our visiting London partner Jon Marshall, tonight at 6 pm at our NYC studio! https://lnkd.in/e26eWPF4