Pentagram

A huge thank you to The Dieline Awards 2024 for honoring Gush with the one of the 5 Best Brand Redesigns of 2024. This achievement wouldn’t have been possible without the incredible collaboration between our talented team and Gush’s vision. Every step of the redesign process was fueled by a shared passion for creativity and excellence, and it’s truly gratifying to see this effort celebrated.

"Despite all the recent discourse about identities being more than just a logo, logos really do matter." Angus Hyland talks to Fast Company about "1,000 Marks by Pentagram," out now from Thames & Hudson. Thanks to Hunter Schwarz for the interview. https://lnkd.in/evYAQNRN

We’re wrapping 2024 with a quick review of our work from the past twelve months! Look for more to come on several of these projects in the new year! Sizzle reel by Mira Steinzor & Jase Hueser of team Emily Oberman! Thanks to all of our incredible Pentagrammers, clients and collaborators, and here’s looking forward to 2025!

Jody Hudson-Powell spoke to Design Week’s Rob Alderson as part of the excellent ‘25 Ideas for 2025’ series. Read Jody’s thoughtful take on how Design will shape the future of AI here: https://lnkd.in/eikqjCSg

Domenic Lippa and team have created a playful redesign of the latest publication from the Typographic Circle. https://lnkd.in/dqxTBvxh

Thrilled to see this work recognized by Ad Age as one of the Best Rebrands of 2024. When we started this project, the goal was to honor Reddit, Inc.'s wildly diverse and iconic visual language while streamlining it into something clear, unified, and unmistakably Reddit. A huge thanks to my team at Pentagram, the brilliant folks at Reddit, and everyone who brought this vision to life. Thanks to everyone who contributed to the project! https://lnkd.in/e7DxiUjA

We’re thrilled to share that Ad Age has named the Reddit, Inc. refresh by Natasha Jen and team one of the Best Rebrands of 2024! “Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and streamlined it — positioning Reddit as ‘the heart of the internet.’” Thanks to everyone who contributed to the project! https://lnkd.in/e7DxiUjA

Congratulations to our client US CIO Clare Martorana and her team at the Office of Management and Budget on the publication of this tech policy report on their work to create a simple and seamless government experience. And thank you for your incredible service over the past 4 years!

Congratulations to Jon Marshall and team on their Dezeen Award!! The Ambessa Play DIY Flashlight won the product design (consumer and wearables) category. With 10 separate components and 16 build steps, the flashlight kit turns learning about kinetic energy and electronic components into a hands-on adventure. The judges said “This product is an amazing tool for children. It’s educational, functional, easy to use, repairable, standalone and doesn’t require accessories. There’s a social story too as each purchase also funds the donation of a torch to an underserved community.” If you’re looking for a gift that helps others while encouraging creativity and collaboration through hands-on play, the DIY flashlight can be purchased directly with free UK shipping from the Ambessa Play website. Designed for kids aged 8 and above, the flashlight is available in two versions (light blue and transparent), and the comprehensive kit includes everything you need to build a kinetic flashlight from scratch.

This weekend the influential artist Carrie Mae Weems presented the 2024 Wendy Evans Joseph Lecture on Art and Architecture in the Great Hall at The Cooper Union for the Advancement of Science and Art. A program of The Architectural League of New York, the annual public lecture showcases artists whose work addresses the built environment, and humanity’s impact on the earth and other living things. The promotional materials for this year’s event introduced a new visual identity for the series designed by Eddie Opara and team. The identity features U_Type, a typeface by MuirMcNeil that explores systematic and algorithmic methods. The typography nods to Joseph’s thoughtful designs, which balance structure and adaptability in spaces that can evolve over time, offering users the ability to modify them to suit their specific needs.