Precisify

That’s a wrap on IAB events this week! We ended at PlayFronts, where our COO, Denis Crushell, took the stage to share the Precisify playbook for reaching Gen A, Z, and Millennial gamers. 🎮 We officially unveiled how our measurement tech and compliant contextual targeting have evolved into the new industry standard for secure brand engagement. Here is how we're driving scalable advertising with zero waste and maximum impact: ⚡Compliant Contextual Targeting: Secure, brand suitable engagement across high-traffic mobile environments ⚡Multi-Gen Reach: Precision targeting built for Gen A, Z, and Millennial audiences ⚡Evolved Measurement: Replacing guesswork with repeatable, outcome-driven performance Gaming advertising is no longer just about experimental reach, it’s about planable, scaleable, repeatable campaigns. Want to level  up your next in-app gaming  campaign? Drop a comment below or send us a DM! #IABPlayFronts #GamingROI #MobileGaming #ContextualTargeting #Precisify

Our COO, Denis Crushell, took the stage at IAB CreatorFronts today to break down the shift from vanity metrics to real outcome driven performance. But the biggest news of the day? For the very first time, we officially unveiled our integration with the YouTube Creator Partnerships API! 🎬✨ This integration brings powerful new capabilities to standardizing influencer campaign performance: ✨ YouTube First Party Audience Data to remove the guesswork from targeting. Brand Mentions in Clickable YouTube Shorts to convert engagement straight into action ✨ Advanced Portfolio Planning to replace reliance on single creator bets with scalable, micro/nano portfolios ✨ Influencer marketing is no longer just about reach, it’s about making campaigns plannable, scalable and repeatable. Want to learn how our new YouTube API integration can power up your next campaign? ⤵️ Drop a comment below or send a DM to get in touch with our team! #IABCreatorFronts #CreatorEconomy #InfluencerMarketing #YouTube

📣 We’re so excited to welcome a new team member to Precisify! Chadwick Rubin joins us as Senior Sales Director in the US. 🚀 With 8 years of experience across media intelligence and the creator economy, Chadwick specializes in helping brands and agencies solve complex challenges and drive superior outcomes. He brings a proven track record of delivering innovative strategies, cultivating strong client and agency relationships, and driving growth. Please join us in welcoming Chadwick in the comments below 👇 #NewHire #WelcomeToTheTeam

📣 Join Precisify & YouTube for an exclusive morning at Google HQ London: “Driving Brand Growth With YouTube Creators” 🗓 Wednesday 14th October at Google HQ, London Join us for an exclusive session to learn  how brands can turn creator trust into measurable business outcomes. We'll break down how to move beyond vanity metrics, using Precisify's technology and YouTube's Creator Partnership API to scale your creator strategy and drive ROI. Hear from industry experts, Will Buck Hasbro, Izzy Ngo YouTube and Lizzie Hearne-Syphe LOOKFANTASTIC with more to be announced! ↪ Seats are limited. Register now to secure your spot before places fill up. Link to register in the comments 👇 #YouTube #CreatorEconomy #InfluencerMarketing #LondonEvents #DigitalMarketing 

Precisify is heading to New York and Los Angeles 🚀 We are proud sponsors of both IAB CreatorFronts and PlayFronts in NYC. If you're attending, save our sessions presented by Denis Crushell to your calendar: 📍 IAB CreatorFronts  ⏰15th September,  12:35 PM – 12:40 PM EST  💡 Beyond the Vanity Metrics: The New Era of Accountable Influencer Marketing 📍 IAB PlayFronts  ⏰17th September,  11:45 AM – 11:50 AM EST  💡 5 Minutes to Reach Millions of Gamers: The Playbook for Scalable, Safe Gaming ROI 🌴 In LA for Toy Previews? Patrick Benad and Cody Forrester will be on the ground. Send them a DM or comment below to discuss your next campaign across YouTube, In-App Gaming, or Influencer marketing. Where will we see you next week? Drop a comment below or message us directly to connect! 👇 #IABCreatorFronts #IABPlayFronts #LAToyPreviews

Precisify has integrated with the YouTube Creator Partnerships API, joining a select group of companies globally. This milestone represents the latest development in Precisify’s relationship with YouTube, reinforcing the company's role in converting complex signals into actionable intelligence for marketers. By integrating the YouTube Creator Partnerships API into our ecosystem we can access deeper channel performance and audience insights, helping us find the perfect creators. Read the official announcement in the comments below 👇 #YouTubeCreatorPartnershipsAPI YouTube for Business

Big news for our partner ecosystem! 📣 Precisify is now integrated into the YouTube Creator Partnerships API ecosystem, bringing richer insights to build and scale long-term creator strategies on YouTube. Explore the Creator Partnerships API partner network: https://lnkd.in/epgtgz79 #YouTubeCreatorPartnershipsAPI YouTube for Business

Precisify has joined the YouTube Creator Partnerships API to bring paid-media discipline to influencer marketing and turn organic reach into a repeatable growth engine. 3 Key Capabilities Unlocked ⭐Deterministic Audience Data: Accesses actual Google first-party behavioral and interest signals instead of estimated demographics. ⭐Brand Mention Search: Scans audio transcripts across creator video libraries for organic brand, competitor, or product mentions. ⭐Clickable YouTube Shorts: Adds direct interactive links inside Shorts videos and descriptions. As the only program partner rooted in paid media and contextual intelligence, Precisify moves brands beyond vanity metrics to turn creator content into a planable, scalable growth engine. Read the full article by Net Influencer in the comments. #YouTubeCreatorPartnershipsAPI YouTube for Business

📉Seeing ad fatigue, high CPMs, or slipping conversion rates in your Back-to-School campaigns? Don't write off Q3 just yet. Many media buyers assume the BTS shopping window closes the second school doors open, but they are leaving massive revenue on the table. There is a highly profitable "September Restock" window driven by college move-ins, first-week teacher lists, and late wardrobe adjustments. Swipe through to see 4 ways to pivot your strategy right now to eliminate wasteful spend and capture late-season demand while your competitors pull back. ➡️ Read the full blog here: https://lnkd.in/eSK7wf6n #BackToSchool #MediaBuying #DigitalMarketing #AdTech #MarketingStrategy 

🎬 Week 4 of our 6-Weeks of Summer Lookback Series! Millennials aren't kids anymore, they're parents. And this has fueled a massive surge in "co-viewing" that brands are completely misjudging. It’s no longer just about what’s on the main screen. While the kids are watching TV, parents are simultaneously on their phones checking YouTube, Instagram, or email. For marketers, the takeaway is clear, capturing modern attention requires understanding this multi-screen, co-viewing dynamic. Watch the full talk in the comments below 👇 #ConsumerBehavior #CoViewing #MediaHabits #POSSIBLE2026 #MarketingInsights