Channel Factory

🇬🇧 London, you delivered. After a brilliant kickoff in Stockholm and a fantastic edition in Amsterdam, our Meta x Channel Factory Indie Day rolled into London at Meta's office. 80+ RSVPs. A full room. 6 incredible speakers, and conversations that didn't stop. Bringing 29 independent agencies together to explore what's next in media performance for them and their clients. The energy across every segment of the afternoon was exactly what this event is all about, bringing agencies together to explore what's next in media performance. From Meta's evolving AI products to Channel Factory's own innovation roadmap and practical insights, the perceptions were sharp, practical, and forward-looking. And the best part? The conversations kept going, over drinks, food, and the kind of relaxed, open networking that turns a great event into real relationships between clients. A huge thank you to everyone who joined us, and to Meta for co-hosting with us and making it such a brilliant afternoon. But we're not done yet for 2026 👀 🇮🇹 Milan: 30 September 🇫🇷 Paris: 6 October We can't wait to welcome our clients and partners at the next stops across Europe. See you there 📌 #MetaAds #ContextualAdvertising #AdTech #IndependentAgencyDays #ChannelFactory #AI #BrandSafety Yannick Hougaard, Stefan Sideris, Adam Westerlin, David Guy, Eduardo Diaz-Ward, Francesca Neal.

🇬🇧 We’re back at Brand Safety Summit Series in London tomorrow, September 17. 🎤 Join Channel Factory’s Ollie Shipp, Business Development Director, Brand Partnerships, for an amazing keynote: TL;DR: Text Wins - Reddit Was Changing the Game All Along. AI runs on language, and Reddit is full of it. Ollie will explore how brands can navigate Reddit, Inc. conversations with greater confidence, and how Channel Factory’s semantic engine helps make those environments more understandable, actionable, and brand-suitable. We’ll be at Sea Containers London throughout the day, with breakfast, lunch, and plenty of conversation in between. And make sure to grab a coffee or matcha on us in the Studio Foyer!🍵 See the full agenda and speaker lineup here: https://lnkd.in/gFxihZey See you tomorrow!

📺 CTV is booming. But does “premium CTV” always mean premium? As more CTV inventory moves through programmatic pipes, the lines between publishers, content quality, and supply paths are getting harder to see. In the latest Suitable Edition, we look at what actually makes CTV premium, why context matters in the living room, and what advertisers should know about the inventory behind the impression. Read the latest edition below. 👇 #TheSuitableEdition #CTV #ConnectedTV #ContextualAdvertising #MediaStrategy

📲 Reaching Gen Z is one thing. Showing up in the content they’re already choosing to watch is another. McCafé put that idea to work in the Philippines, pairing audience targeting with the YouTube content Gen Z was already tuned into. 2.36M people reached. 89.3% video completion. +8.56% relative brand lift. See the strategy behind the results in our latest case study. Read the full case study: https://lnkd.in/eK34AqrG #ChannelFactory #McCafe #YouTube #ContextualAdvertising #CaseStudy

🎯 Your blocklist doesn’t update itself at 2 am. And it could still be blocking content you actually want. AERO adapts in real time before you bid. channelfactory.com/aero

📩 The question isn't whether brands should avoid political content. It's how they define it. In the latest edition of The Suitable Edition, we explore why political content exists on a spectrum, why brand safety and brand values aren't the same conversation, and what it takes to build a defensible suitability strategy in today's media landscape. Inside this issue: - Why political content is more nuanced than a simple "avoid" decision - The difference between brand safety and brand values - How brands can define a consistent suitability framework before the next election cycle Read the latest edition. 👇 #BrandSuitability #BrandSafety #ContextualAdvertising #MediaStrategy

Spend big. Move fast. And then what? We asked Benjamin Jurist, Co-Founder of Grain Group, where the industry needs to draw the line between speed and accountability for high-growth brands. His take: the best partners don't just help brands get to market fast. They pressure test the assumptions, map the paths, and make sure every investment is one their clients can defend to their boards and investors. "Above all, we work with our clients to help them make really smart investments and decisions." Watch the full clip: https://lnkd.in/eZTKXtwr. Bernadette Gil Summers #DigitalAdvertising #BrandStrategy #PerformanceMarketing

🎯 Ten years of contextual intelligence working around the clock. Suitability locked pre-bid. Budgets continuously optimized. Performance unified across every platform into one score. Channel Factory's IQ Series, supercharged by AERO. channelfactory.com/aero

🤖 AI can make us faster. But it shouldn't make us less capable. For Channel Factory’s Rob Blake, getting value from AI starts with what we bring to it: our knowledge, creativity, judgment, and experience. That’s why the human element remains such an important part of how we use AI at Channel Factory. Technology can accelerate the work, but people still provide the thinking that makes it valuable. Or, as Rob puts it: “If you don’t put great in, you don’t get great out.” Watch the full convo for Rob’s take on balancing AI with the human touch: https://lnkd.in/eRHcK-wh. #AI #AdTech #DigitalAdvertising #CannesLions