Silverpush

Friday just got a whole lot better.🏆🏆🏆 3 Wins at the NEXT Awards Philippines 2026 MARKETECH APAC. And one of them is #MARTECHofTheYear. The winning work demonstrates what Contextual AI can achieve when advertising is built around the content, culture, and moments people are already engaging with. Campaign Wins: Metal - Gold🥇 Campaign - The Legendary McSpicy’s Comeback Reignites Cravings with Contextual AI on TikTok Category - Most Innovative Launch/Re-launch Campaign Brand - McDonald's Philippines (Golden Arches Development Corporation) Agency - OMD Philippines Tech Enabler - Silverpush Metal - Silver🥈  Campaign - Chicken McDo Turns Attention into Action with AI-Powered Precision on TikTok Category - Most Innovative Use of Marketing Tech in a Campaign Brand - McDonald's Philippines (Golden Arches Development Corporation) Agency - OMD Philippines Tech Enabler - Silverpush A huge congratulations to our incredible partners and teams behind these wins! Context is changing advertising. And we’re proud to be shaping what comes next. Meryl Francesca Yap Joyce Ann Sabado Gabriel Rayos Gon Mateu Ada Almendras-Lazaro Hitesh Chawla Chaitanya Sinha Rimakshi Chakraborty Manuel Cajumban (Wiwa) Varian Mazo Joy Galura Cristal Vergara Mary Ysabelle Mercader Christian Kato Aastha Sharma Yogi Wadhwa Varun Nayar Mansi Matela Himangi Garg #Silverpush #ContextualAI #MarTechOfTheYear #ContextualAI #NEXTAwardsPhilippines #MARKETECHAPAC #TikTokAdvertising

When the context hits right, it showers awards!🥇🥈🥉🥉 We’re thrilled to announce that we have won at the Mob-EX Awards 2026! From reigniting cravings to making insurance simpler and turning debit cards into a Gen-Z cultural icon, these campaigns show what happens when the right message meets the right context. Campaign Wins: Metal - Gold🥇 Campaign - From Utility to Cultural Icon: How KBank Synced Debit Cards with Gen-Z Category - Best campaign - Banking & Finance Brand - Visa International (Thailand), KASIKORNBANK (KBank) Agency - Starcom Thailand (Publicis Media) Tech Enabler - Silverpush Metal - Silver🥈 Campaign - From Utility to Cultural Icon: How KBank Synced Debit Cards with Gen-Z Category - Best use of Personalisation Brand - Visa International (Thailand), KASIKORNBANK (KBank) Agency - Starcom Thailand (Publicis Media) Tech Enabler - Silverpush Metal - Bronze🥉 Campaign - The Legendary McSpicy’s Comeback Reignites Cravings with Contextual AI on TikTok Category - Best Awareness Campaign Brand - McDonald's Philippines (Golden Arches Development Corporation) Agency - OMD Philippines Tech Enabler - Silverpush Metal - Bronze🥉 Campaign - From Crashes to Claims, WE+ Makes Insurance Easy with Multi-AI Agents Category - Most Innovative Use of Mobile Technology Brand - WE+ (PT KITA INDONESIA PLUS) Agency - i-dac Indonesia, Hakuhodo International Indonesia Tech Enabler - Silverpush We’re grateful to the brands and agency partners who trusted us to be part of these campaigns, and incredibly proud of our teams who brought them to life. Meryl Francesca Yap Joyce Ann Sabado Gabriel Rayos Gon Mateu Ada Almendras-Lazaro Fitri Rizayati Freddy Lygiana Maulida Aulia Rezki Amira Noorsa Reza Pebrianto (Feto) Chaitanya Sinha Rimakshi Chakraborty Manuel Cajumban (Wiwa) Tina Arvianh Aom Wasinee C. Abirbhav Chanda Aastha Sharma Himangi Garg Yogi Wadhwa Varun Nayar Puja Singh Subhi Rai Jai Mehra Akash Negi Priti Uniyal Anshula Thakur Janjira Suntichewinwong Supicha Timpitak Christian Kato Varian Mazo Joy Galura Ines Septiana #Silverpush #MobEXAwards2026 #ContextualAdvertising #AdTech #MarketingAwards #Advertising #MobEXAwards

ATS London is nearly here... and this year the after-party is on us! When the last session wraps, we're carrying the conversation across the road to the Westminster Arms. Silverpush is co-sponsoring and the drinks are covered. It's a separate registration from the main event, so grab your spot here: https://lnkd.in/eiHCk99W Big thanks to the ExchangeWire team for having us. We'll be there with Sasha King, Charlie Litster, Leon Robbins, Alexander Debenham-Burton, and Chantel Nanton — come say hello and talk contextual, full funnel measurement, or nothing to do with work at all. See you there!

Contextual advertising now has independent proof of its impact on brand performance. Our new partnership with Happydemics, the independent brand lift measurement platform, brings third-party validation to contextual campaigns. Advertisers see how their ads perform with target audiences across every environment we run in — measured on the metrics that matter to brand growth. Early results speak for themselves: ➡️ Brand image +120% against a +44% benchmark ➡️ Ad interest 57% vs 48% ➡️ Consideration 57% vs 53%. "Real human response gives advertisers confidence that campaign performance translates into genuine brand impact," said Virginie Chesnais, CMO at Happydemics. Together, we're giving brands a clear line of sight from contextual placement to brand outcome. Learn more: https://lnkd.in/eeApTJdz Silverpush and Happydemics will both be at DMEXCO in Cologne on 24 September — come and hear more. https://lnkd.in/e7pz9Wu8

The Silverpush EMEA team just grew by six. 👋 Charlie, Leon, Will, Louise, Romy and Adam have all joined us over the past few months across sales and customer success — and one of the more enjoyable parts of onboarding them was asking each of them what they actually care about in the work. Curiosity. Motivation. Context. Service with a smile. Attention to detail. Showing up fully for every relationship. Really glad to have you all here. 🚀 Charlie Litster, Leon Robbins, Will Potter, Romy Hayes, Adam Wærnér, Louise Avbara #Silverpush #ContextualAdvertising #AdTech #NewStarters

The holiday feed is about to get very crowded. More campaigns. More creators. More content. And yes, more AI slop. But will all of it survive? Sarah Beverley Larkin, VP Sales at Silverpush, predicts AI slop could “optimize its way out” within 12–24 months. As brands become more selective about where their ad dollars go, low-value content loses its biggest fuel: investment. What wins instead? Content with quality, purpose, and a reason to be watched. Silverpush helps brands look beyond audience alone, using contextual signals, content understanding, and audience intent to find environments that are relevant, engaging, and worth the investment. Because this holiday season, the right audience isn't enough alone. The right context matters too. Our Holiday Playbook is launching soon, bringing the signals brands need to make sense of the season ahead. #Silverpush #ContextualAdvertising #AIslop #BrandSafety #AdTech #HolidayMarketing #DigitalAdvertising

🎉 𝗪𝗘𝗟𝗖𝗢𝗠𝗘 𝗦𝗜𝗟𝗩𝗘𝗥𝗣𝗨𝗦𝗛 𝗔𝗦 𝗔 𝗡𝗘𝗪 𝗠𝗘𝗠𝗕𝗘𝗥 𝗢𝗙 𝗠𝗠𝗔 𝗩𝗜𝗘𝗧𝗡𝗔𝗠! 🎉 MMA Vietnam warmly welcomes Silverpush as a new member of the MMA Vietnam Ecosystem! 🌟 About Silverpush: Silverpush is a global contextual AI company operating across the Americas, Europe, and APAC for over 13 years, helping brands and advertisers drive smarter and more effective digital engagement. Serving leading agency groups and enterprise advertisers worldwide, Silverpush combines artificial intelligence with contextual intelligence to enable highly relevant and privacy-conscious advertising experiences. The company powers AI-driven solutions across YouTube, CTV, social, and open web video environments, leveraging large-scale content analysis to help brands plan, activate, and optimize media investments. With a strong global presence and a focus on innovation, Silverpush continues to redefine how advertisers connect with audiences through intelligent, contextual, and scalable solutions. 🎊 Silverpush’s participation is expected to bring valuable perspectives on Contextual AI, AI-powered advertising, contextual intelligence, and media investment optimization to Vietnam’s marketing community. Let’s welcome Silverpush to the MMA Vietnam Ecosystem! As members of MMA Vietnam, companies gain access to exclusive benefits:  🌎 Global resources: Access in-depth research, Think Tanks, case studies, white papers, webinars, and other valuable resources from the MMA network.  🔗Strategic connections and collaboration: Build relationships with more than 800 member companies worldwide and participate in seminars and events organized by MMA.  🎤 Representation and thought leadership: Contribute to key MMA initiatives, from serving as a SMARTIES Awards juror to speaking at industry events.  💡 Brand visibility and credibility: Gain exposure across MMA platforms, including Marketing TNT, podcasts, industry publications, and reports.  📌 Learn more about MMA Vietnam at: https://lnkd.in/g2XJgCJr #MMAVietnam #NewMember #MMAecosystem #Silverpush 

Between Breakfast series and stand-up comedy nights across APAC, we’ve given the industry plenty of reasons to connect. But there’s one sport keeping the momentum going across SEA: Pickleball.🎾 Forget standard coffee chats. In the Philippines, we’re officially saying: “Let’s play.” We swapped screens for paddles, conversations for rallies, and meetings for matches. Safe to say, Manila brought the heat! High energy, on-point smashes, and an incredible crowd of industry peers making every point count (and an overwhelming response that nearly broke our registration link!). Big shoutout to Publicis Groupe, and thanks to our APEX Partners Audi Nunez Dinna Zaratan Margie Lopez Amanda Javier Maria Francesca Biando for collaborating with us! “Let’s catch up” is officially out. “Let’s play” is in. Next matchup soon- stay tuned! Chaitanya Sinha Manuel Cajumban (Wiwa) Joy Luciano Varian Mazo Christian Kato Cristal Vergara #Silverpush #AdTech #Pickleball #PicklePadelConnect #IndustryNetworking #SportsMeetsBusiness #PadelConnect

Silverpush is officially a Google Marketing Platform (#GMP) Certified Partner for Display & Video 360. This certification validates our expertise in planning, executing, and optimizing high-performance DV360 campaigns. For our clients & partners, it brings together our contextual intelligence and Google’s advanced platform tools, giving you direct access to expert optimization strategies and upcoming product features. Looking forward to driving even stronger programmatic results together. #Silverpush #GoogleMarketingPlatform #DV360 Hitesh Chawla #ProgrammaticAdvertising #ContextualAI #adtech2026

Silverpush had a memorable presence at MSA Festival & Awards 2026. ✨ Silverpush CEO Hitesh Chawla shared his perspective on “Turning Context into Competitive Advantage,” highlighting how AI can help marketers discover the moments that matter, streamline campaign planning, and activate contextual signals across platforms. The night ended on an even higher note with 2 Silver wins alongside dentsu X, Tiger Beer, and Heineken Malaysia Berhad. From sharing the future of contextual advertising to celebrating work that delivered impact, it was a night to remember. A big thank you to our partners, clients, and teams for turning ideas into impact and making this recognition possible. Here’s to more ideas, more innovation, and more moments worth winning. Jiun Kang Hee Charles Anthony Frankfort Jason Yiap Szewei Cheong Krystin Lim Edwin Choong Chaitanya Sinha Anshuman Gupta Yu Bene Ng Louie Lim Aastha Sharma Himangi Garg #Silverpush #MSAFestivalAwards2026 #ContextualIntelligence #Advertising #MarketingExcellence #DentsuX #HeinekenMalaysia