Rockerbox centralizes advertising data across all media channels to help marketers solve their core challenges—accurately attributing conversions, optimizing media investments, and driving growth. Our products simplify the complexity of multi-channel marketing, enabling large brands to leverage best-in-
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New York, US
United States, US
This is going to be a great session! Grab your spot here: https://lnkd.in/g-Ptkcsu
Head of Marketing @ Rockerbox 👉 VP Marketing | 1x Successful Exit | 3x Marketing Executive ($5-50M) | Revenue Leader | Mom of 3
Are you thinking about BFCM 2025? We've got a great panel getting ready to go live in a hour. Register to grab the recording (even if you can't join live). Looking forward to hearing from Armen Rostamian, Joe C. Quadara, Christopher Parrett, William Burghes and Kelsey Kearns!
We’re excited to be named a Leader in the Marketing Analytics & Measurement space of Snowflake’s 2026 Modern Marketing Data Stack, for the THIRD year in a row. In a world driven by AI, we’re focused on empowering marketers to be true agents of change. See why we made the list and explore the full report to see how marketing leaders are staying ahead: https://lnkd.in/em9mMATy cial&utm_medium=partner&utm_campaign=--en-partners-promo&utm_content=-eb-mmds20260930 #MMDS2026Partner
Wondering about Rockerbox's Google CAPI integration? Catch this session with Emily Shreero next week to learn more. Register here 👉 https://lnkd.in/g-Ptkcsu https://lnkd.in/gTSjRxnu
Heading to Commerce Next in NYC? We're hosting an intimate Michelin Star dinner Wednesday night at Ai Fiori for brands and we'd love to have you! You'll be in great company with other marketers, data analysts and leaders from brands like Away, Helix, Biz2Credit and more. Seats are limited, request a spot here and we will follow up as space allows! https://lnkd.in/gR9UkrZp
👏 Excited to continue our work with the Meta for Business team!
Meta has introduced new tools to help #advertisers optimize for business value rather than just the number of conversions. These enhancements focus on Value Optimization, Incremental Attribution, and Value Rules, enabling advertisers to prioritize outcomes that matter most to their business goals, such as maximizing profit, acquiring loyal subscribers, or targeting specific demographics. Advertisers using the "maximize value of conversions" goal saw an average 12% higher return on ad spend (ROAS) compared to optimizing for total conversions. ➡️ Value Optimization Enhancements Meta's Value Optimization allows advertisers to target multiple KPIs: ➡️ ROAS based on purchases (globally available): Updates to this solution have helped advertisers achieve an average 12% higher ROAS by focusing on #revenue value rather than conversion volume. ➡️ ROAS based on profit margin (now testing): Advertisers can send profit data via Conversions API to optimize for profit-driven ROAS instead of purchase size. ➡️ ROAS based on non-purchase event values (expanding globally): Advertisers can optimize for ROAS using custom or non-purchase events, such as first-time purchases or subscription sign-ups. For example, beauty brand Laura Geller increased ROAS by 46% by using Value Optimization with a custom event targeting first-time purchasers. ➡️ Incremental Attribution: Now globally available, this product optimizes and reports on #incremental conversions in real time. Advertisers saw a 46% increase in incremental conversions. It can be activated easily in Ads Manager without prior Conversion Lift tests. ➡️ Multitouch Attribution (MTA): Meta offers integrations with analytics partners (Adobe Advertising, Northbeam, Rockerbox) to share granular click-level attribution data. This supports a new Custom #Attribution feature, allowing advertisers to incorporate external measurement insights into Meta’s optimization. ➡️ Expansion of Value Rules Value Rules allow advertisers to assign higher value to specific customer segments to guide Meta’s AI-powered ads system toward higher ROAS. For instance, an advertiser can increase bids for a demographic known to have higher lifetime value. Ben Schreiber, CMO of Latico Leathers, reported that increasing bids by 75% for the 45-54 female demographic helped focus on higher-value customers while maintaining broad targeting to discover new audiences. 🔗 https://lnkd.in/eFRY6bci
Today at 12 PM ET — we're joining MNTN and other industry leaders for a live workshop: "Let’s Be Upfront: Everyone Can Advertise on TV." Whether you're just getting started with connected TV or looking to scale, this session will break down how brands are driving measurable performance through CTV—and why 93% of MNTN customers are first-time TV advertisers. 🎙 Speakers from MNTN, Rockerbox, and more 📅 Thursday, May 15 🕛 12 PM ET / 9 AM PT Register here - https://lnkd.in/egctrT2U
Most affiliate programs still rely on outdated, last-click attribution—but there’s a better way. Join Rockerbox and impact.com on May 20 at 2 PM ET to learn how unified measurement can unlock the full value of your partner ecosystem. We’ll cover attribution, incrementality, and investment strategies. Register: https://lnkd.in/g-Ptkcsu #PartnershipMarketing #AffiliateROI #MarketingMeasurement
Affiliate and partnership marketing are on the rise—but how do you measure what’s working? On May 20, Rockerbox and impact.com are teaming up to talk about how to: • Track partner-driven conversions across platforms • Assess incrementality and optimize investments • Align partnerships with broader marketing goals Register now: https://lnkd.in/g-Ptkcsu #AffiliateMarketing #UnifiedMeasurement #MarketingROI
Higher bounce rates on PDPs? Longer time from first touch to purchase? Promo fatigue? These aren’t just surface-level fluctuations—they’re signals. Signals that your customers are responding to new economic pressures in real time. On April 24, join Rockerbox for a session on decoding those signals—and turning them into action. You’ll walk away with tactical takeaways for adjusting your budget, creative, and measurement approach amid the new tariffs. https://lnkd.in/g-Ptkcsu
When the rules of consumer behavior change, so should your KPIs. In this shifting tariff landscape, attribution, incrementality, and time-to-convert reporting aren’t just helpful—they’re essential. On April 24 at 2PM ET, Rockerbox is hosting a deep-dive webinar on how to stay performance-focused during economic uncertainty. We’ll cover what top marketers are doing now to measure smarter and adapt faster. https://lnkd.in/g-Ptkcsu