Revinate

Is your lead nurture strategy actually working? Put it to the test with these insights from The Hotel Moment podcast: 1. Lead nurturing starts long before the booking. It’s not just follow-up emails. You have to build trust from the moment a guest shows interest. Every interaction is a chance to show value and go beyond selling rooms. 2. Personalization beats price cuts. With peak travel season around the corner, don’t race to the bottom with discounts. Warm up your leads with inspiring, segmented campaigns that keep your property top of their mind. 3. Automation + human connection = conversion. Hotels using automated nurture flows see up to 50% higher conversion rates, especially when paired with genuine, timely outreach from reservations teams. Click the link in the comments for the full Hotel Moment episode and learn how to turn guest curiosity into your next direct booking.

🍝 Can a dining experience fill your rooms? InterContinental London Park Lane showed it can. They turned a five-course chef collaboration into 159 room nights. Partnering with four renowned guest chefs, Theo Randall at InterContinental created a limited dining series that celebrated Italian cuisine and inspired guests to stay the night. 📧 41% open rate 💬 4.7% click-through rate 🏨 159 room nights booked By blending a memorable on-property experience with smart, targeted email marketing, the team proved that great storytelling drives bookings. 👉 See the full story in the comments.

Globally, by 2026, 73% of travelers’ vacation planning will be influenced by their children or grandchildren. OK, pick your jaw up off the floor. This is a strong signal for leveraging upsells as your revenue superpower. Because kids and grandkids are no longer passive participants in family travel but active planners. They’re the ones often choosing which amenities the family should take advantage of! Craft your marketing campaigns and upsell messaging to speak to your younger guests and watch it pay off. Click the link in the comments to read more about this growing trend and use it to drive revenue:

🏖️ When paradise is just one click away… don’t let guests slip through. The Ranch at Laguna Beach is a haven of nature and understated luxury. When potential guests paused mid-booking, the team saw an opportunity to turn hesitation into revenue. With a two-step drip built in our email marketing platform, the team sent timely, on-brand reminders that nudged guests from “almost booked” to “confirmed stay.” 📈 60.7% open rate 💬 8.3% click-through rate 🏨 479 room nights booked Smart timing. Seamless automation. Real revenue. Find out how they did it — link in the comments.

First impressions matter. But so do the moments after prospective guests show interest in your hotel. We’re talking about all the time leading up to a potential booking. That’s your chance to make another impression they’ll never forget. In our latest episode of The Hotel Moment podcast, we explore the dos and don’ts of lead nurturing and how hoteliers can turn guest curiosity into real, lasting relationships. From personalized email flows to thoughtful follow-ups from your reservations team, we tell you why nurturing is more about meaningful communication. And with Black Friday and Cyber Monday fast approaching, and Travel Tuesday not far behind, now’s the time to focus on engagement over incentives. The hotels that do are the ones that see more direct bookings and stronger loyalty all year long. Listen to the Hotel Moment podcast for practical ways to strengthen your lead nurture strategy today.

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⏰ There’s still time to make your BFCM and holiday campaigns count. Join Anisha Yadav, Angela Shaughnessy Berkey and Melissa McMullin for “Winning the holiday rush: Last-minute moves that convert.” They’ll share quick, actionable tactics to help you:  • Capture last-minute demand and fill rooms fast • Launch upsell and add-on offers that boost total revenue • Maximize every outbound touchpoint across channels Whether your holiday campaign hasn’t launched yet or just needs an extra push, this session will help you finish the year strong. 🎁 Save your seat in the comments! 

🌊 Memmo Unforgettable Hotels turned an authentic local story into 155+ room nights booked. Perched above the Atlantic in Sagres, Portugal, Memmo Baleeira invited guests to “Feel the ocean. Live Sagres this winter.” The bilingual campaign (English & Portuguese) celebrated Sagres’ surf culture and coastal lifestyle — turning community and experience into conversions. The results? 📈 24% open rate 💬 1.6% click-through rate 🏨 155+ room nights booked An inspiring example of how local storytelling and experiential offers drive direct bookings. Find out how they did it via the link in the comments.

Don’t let an incomplete upsell strategy keep you from driving more revenue. An upsell strategy that’s complete with well-timed, personalized offers taps into a steady flow of ancillary revenue your hotel can rely on. Whether you're drilling down on targeting your guest segments or considering your revenue streams as part of your 2026 budget, this is the perfect opportunity to ensure your upsell strategy swoops in and saves the day.