Webflow

If AI triages your alerts, pulls your playbooks, or drafts your incident responses, it's not just tooling anymore. It's part of the response. Most tabletop exercises still only check if your people follow the runbook. Nobody's checking if the AI handed them the right one. You won't find that out until a live incident does it for you. https://wfl.io/476ZY1o

Those motion videos Claude is making are web pages. A headless browser steps through it frame by frame and ffmpeg stitches the frames into an MP4. Here's what changes when the same animation has to run on a live site: https://wfl.io/4zh1Oc2

Fewer handoffs and more control? Yes, both. Agents can take a campaign from idea to live faster than most teams can approve it. Putting that speed to work takes a clear answer to what agents can own and where your team steps in. Four Webflow Conf sessions on exactly that: → Webflow's product team on a framework built on safety, visibility and coordination → Scoping work for agents, giving them the right context and keeping model costs down, using the MCP → Brief to live paid campaign, with pages, variations, ads and pipeline tracking, from Kate Johnston and Cari Bonilla → Mizuho's event pages, from about 12 weeks and $100K to about two weeks in-house See how they did it: https://wfl.io/4hPnYuR

Are you at San Francisco Tech Week? 👀 Webflow's GTM leader, Lisa McClure, is joining Wistia’s panel to talk about how GTM teams are going all in on AI. Don't miss this one today!

We are excited to participate at Waves '26 by Make on October 19−20 in Prague as an official sponsor 🚀 We'll showcase how AI and agentic development are helping teams transform websites into revenue growth engines. Join the Webflow team along with 700+ marketing automation, product and growth leaders for #Waves26 https://wfl.io/3TPtG7T

Your site has two audiences now. One is the AI deciding whether to cite you. The other is the buyer deciding whether to trust you after the click. We pulled three Webflow Conf sessions on winning both: → Why it matters: Guy Yalif, Michael King (iPullRank), Ethan Smith (Graphite) and Sydney Sloan on what held up after a year of AEO data, and what AI-referred visitors expect when they arrive → How to do it: Guy and Caroline on running an AEO program from measurement to action → Proof: Greenhouse Software on tracking AI visibility without forgetting the people on the other end Go see what worked: https://wfl.io/4humxDa

It’s been one month since we launched our new website - https://www.harness.io 🚀 As part of our retro, we compared several key metrics across the 28 days before and after our relaunch. It’s great to see positive movement across most areas: * ⚡ Performance (source: Lighthouse) * +65% relative improvement * 🔍 SEO/AEO - AI Search Health (source: SEMrush) * +12.7% * 🤖 AEO Traffic (source: Google Analytics) * +108.5% * 🔎 Organic Search (source: Google Search Console) * although the clicks and impressions remained relatively stable, our average search position improved from 10.9 to 8.5, moving the average into the top 10 search results (page 1) * 📈 Tracked Traffic (source: Google Analytics) * +43.6% views * 📝 Form Conversions (source: Marketo) * +93.5% One month in, it’s exciting to see progress across site performance, AI search visibility, AEO traffic, search rankings, tracked traffic, and conversions. - Most importantly, a huge thank you to everyone who made this possible. 🙏 Thank you Eiko Jian and Mitch Rymeski for the amazing design; Eliel Rosario, Gabriel Vaquer, Mansij Ranjit, Prachi Shrestha, Rohan Maharjan, and Subigya Lamichhane for the WDS pipeline, the 3,600+ commits, 1,200+ PRs, and countless Webflow page conversions, updates, reviews, and fixes. Thank you Brein Matturro, Sheila M., Eric Minick, Tina Sturgis, Renny Shen, Kelsey Rosen (She/Her/Hers), Jesse W., Mrinalini S., Christine Ferrusi Ross, and all of our PMMs for all the great ideas, vibe-coding, and content reviews; and Benjamin Sanders and Jared Hawkins for the product design support. And last but not least, a special thank you to Alex and Gleb for all the guidance and support throughout the redesign project; and to the many others who contributed along the way. 🙏

The Webflow MCP server just got a big update! Read the blog: https://wfl.io/47vfzI5 The list of additions is long, but Stefan picked his favorite new features. 1. Webflow MCP now supports Interactions. Describe an animation in a prompt (a hover effect, a scroll reveal, a multi-step timeline) and let agents build it as a native Webflow Interaction. Everything is powered by GSAP animations. 2. There are new tools to create agent skills for your design system, brand guidelines, CMS, and assets. Let your agent generate the skills, review and edit them, and give your AI a head start in future conversations. 3. And for the Webflow Cloud users, agents can now deploy your app, check on the build, and dig through the logs when something breaks. But these are only some highlights. Check out the video demoing the new features in OpenAI's Codex below! Link in the comments.