WP Engine

ITP Media Group reaches millions of monthly readers but AI started summarizing their premium content without any source links or attribution. Instead of panicking, they rebuilt and pivoted their editorial workflow for AI discoverability. Charlotte Cijffers, ITP’s Chief Digital Officer, shares the decisions and details behind that rebuild: ✅  How ITP restructured workflows to earn AI citations instead of just being absorbed by LLMs ✅ The role WP Engine Newsroom played in scaling output without sacrificing metadata quality ✅ Why the most important thing any content team can do right now is double down on original authority, not chase GEO shortcuts. Watch the full DE{CODE} session: https://lnkd.in/gvATf9sY

The new metric for success isn’t Rank, it's Citation Share. As AI Overviews become the primary interface for the web, the "click" is changing. With informational CTRs dropping by up to 60%, the goal for brands is no longer just appearing in a list of links, it’s becoming the definitive source of truth for the model. We're seeing the shift from SEO to Generative Engine Optimization (GEO): AI models don’t just reward popularity; they reward extractability. Learn more about how to navigate the shift from traditional SEO to GEO by building high-performance, technically structured sites that AI models trust and cite: https://lnkd.in/gvjCaifY

Last night, we celebrated the 30th Anniversary of The Webby Awards and our 10th year as a proud sponsor. It was a celebration of that legacy, headlined by our incredible winning customers: 🔹 Belonging & Inclusion | Madeo 🔹 Corporate Social Responsibility | Aquent 🔹 Health & Wellness | ED. 🔹 News & Politics | The Trace 🔹 Sales & Revenue | Pecan AI 🔹 Healthcare & Life Sciences | One Health Company, FidoCure® To our partners Justin Livesay (Fueled), Michael Svanascini (Americaneagle.com), Ben Ostrower (Wide Eye), Julie Stimmel (Chemistry Agency), Eric Shober (McCANN New York), Michael Coppola (Amsive) who were there to celebrate: thank you for the collaboration. A massive congratulations to all the nominees and winners who are pushing the boundaries of what’s possible. 🥂

Did you miss DE{CODE} 2026? We’ve got you covered. 📺 We brought together thousands of developers, marketers, and agencies to talk about the massive shift we’re all feeling: Building for humans is still priority #1, but building for AI agents is the new technical baseline. A few of our favorite moments: 🎤 Brian Solis on "Cognitive Darwinism" and why we need to use AI to expand creativity, not replace it. 🎤 Liza Adams on how to make sure your brand is "Recommended" (not just visible) in AI search. 🎤 Ramadass Prabhakar & Thierry Muller on the "Human-First, AI-Native" framework and the tech stack (like MCP and semantic search) that powers it. Check out the full recap: https://lnkd.in/g4MDf__A

I am incredibly proud to share that WP Engine has been named the 2026 Partner of the Year by our long-standing community partner, CASA for Douglas County! As the Global Chair for our RISE Employee Resource Group, seeing our team put our core values into action—specifically our commitments to “Do the right thing” and “Committed to give back”—is deeply inspiring. For those who may not be familiar, CASA does vital work right here in the Omaha area. They train and empower volunteer advocates to make a lasting difference in the lives of children impacted by the child welfare system. In their award announcement, CASA shared some words that truly moved our team: "WP Engine has consistently demonstrated extraordinary commitment to CASA through volunteerism, in-kind support, monetary contributions, and enthusiastic participation in our events. Their partnership extends far beyond a single moment each year—they show up, they follow through, and they intentionally look for ways to deepen their impact." This recognition belongs to every single WP Engine employee who has volunteered their time, donated resources, attended events, or helped spread the word about CASA's incredible mission. Your impact extends far beyond our day-to-day work. Thank you to CASA for this tremendous honor, and for the life-changing work you do for children in our community every single day. We are proud to stand beside you! 💙 #WPEngine #CASA #omaha #giveback #erg #RISE #communityimpact

Put your AI knowledge to the test! 📝 We sat down with one of our keynote speakers, Brian Solis, to see if you can separate reality from fiction in this quick round of Two Truths and a Lie. Can you identify which of these statements is actually total slop? 1️⃣ AI slop is decreasing, and AI-generated content is making the web better than human content. 2️⃣ 80% of Gen Z believe that using AI as a shortcut makes the learning process more difficult. 3️⃣ 62% of leaders rely on AI to make the majority of their business decisions. Ready to cut through the noise and become an architect of the intelligent web? Join Brian at DE{CODE}: https://lnkd.in/gPYxkkHb

Time for a brain break! 🧠 Let’s play Two Truths and a Lie with Liza Adams, one of our DE{CODE} 2026 keynotes. Which one is the lie? 1️⃣ Running the exact same AI search prompt can give you different results. 2️⃣ Customer reviews are the #1 reason AI mentions your brand positively or negatively. 3️⃣ AI forms an opinion about your brand before a human being ever does. Want to stay ahead of the machines? Don’t miss Liza’s session, "Visible, Credible, Recommended" at DE{CODE}! Register now: https://lnkd.in/gPYxkkHb

How are brands showing up online when half of all searches don't lead to a click? 🤔 Caitlin Scruggs is getting the answers at DE{CODE}! 🔍 She’ll be watching "The Marketer's Playbook for the Intelligent Web" to master AI-driven search and content structure. See you there on May 6th? Register today! https://lnkd.in/gPYxkkHb

50+ releases so far and we’re just getting started! ⚡️ Ramadass Prabhakar breaks down his top picks for DE{CODE} 2026, happening next week. Don't forget to register: https://lnkd.in/gPYxkkHb

Current mood: ✨ Fran Agulto waiting for DE{CODE} 2026 to start ✨ We’re bringing together the best in the industry to build the future of the web. If you haven't signed up yet, what are you waiting for? Get stoked. Get registered: https://lnkd.in/gPYxkkHb