It’s easier than ever for advertisers to access live sports. With programmatic access across CTV and streaming, advertisers can activate premium sports moments with greater control, flexibility, and transparency. For traders, this creates a clear opportunity, but the opportunity isn't just about reaching sports fans. As WPP Media's Marjorie Panknin Babida notes, "It's all about being in the cultural zeitgeist." Learn how to activate live sports in your media plan: https://bit.ly/3TZqg2n
The Trade Desk
Technology, Information and Internet
Ventura, CA 266,079 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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The Trade Desk reposted this
"Premium, high-quality media can give people more context, accountability and trusted information, reducing the burden of independently verifying every claim they encounter online. It can make people feel informed and entertained without adding to the stream of content competing for our attention." In a recent op-ed, The Trade Desk's Patrik Schwanecke argues that through the rise of misinformation and now AI slop, trusted media creates better conditions for advertising to work.
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The biggest shifts in media don't happen overnight. They happen one consumer behavior at a time. That's why brands are increasingly focused on reaching audiences where they're most engaged: across premium channels that offer quality content. As attention evolves, measurement must evolve with it. Read more from our Founder and CEO, Jeff Green, in Business Insider: https://bit.ly/45yUxHN
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71% of women’s sports fans in the U.S. watch live games on connected TV — but the real story is what happens after the final buzzer. New research reveals that this audience stays deeply engaged long after the game ends: 66% catch up on video highlights, 34% tune in to related podcasts, and 23% interact with fan pages across the web. For brands running CTV ads during live sports, disappearing after the game means leaving a serious opportunity on the table. Read the full report: https://bit.ly/4qvX13q
Instant Intelligence: Women's Sports Fans
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Since founding The Trade Desk in 2009, our CEO Jeff Green has remained steadfast in his vision to only represent the buy side of the advertising equation. In a recent interview with Brian Lesser, CEO of WPP Media, he explains why keeping true to that promise requires — and will always require — tight partnerships with media agencies.
Jeff Green on the importance of partnering with media agencies
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Spotify saw an opportunity to accelerate subscription growth by reaching high-intent audiences beyond its owned media. Together with Publicis Groupe, it leveraged first-party data and AI-driven programmatic activation on our platform to drive conversion rates 4x higher with a multi-platform strategy.
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We are grateful to be a small part of this story. Thank you, Tim, Jack, and The INADcure Foundation community for inspiring others to take action. It’s a powerful reminder that when people use their voices to raise awareness and advocate for causes they care about, meaningful impact can follow. We're proud to support the important work being done to advance research and bring hope to families affected by INAD. #WeAreTheTradeDesk
This is what happens when awareness turns into action! Katy Friday didn't know our family or our son, Jack. She simply saw our story, believed it was worth fighting for, and shared it with her team at The Trade Desk. That one act of advocacy helped lead to a meaningful grant for Jack's Miracle Mission, supporting efforts to raise awareness and advance research for Infantile Neuroaxonal Dystrophy (INAD). Since launching Jack’s Miracle Mission, our community has helped raise more than $1 million because people chose to do something. They shared, advocated, and inspired others to join the fight. To Katy, The Trade Desk, and to everyone who has helped carry our story forward, thank you. Every story shared, every act of advocacy, and every show of support has the power to change a life! #JacksMiracleMission #INAD #INADcurefoundation #TTD #TheTradeDesk
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The Trade Desk reposted this
A new report from The Trade Desk Intelligence and GOODQUES found women's sports are drawing distinct audiences who are additive to the sports ecosystem. Using JPMorganChase data, the report found just 𝟮% to 𝟴% of WNBA customers also purchased a ticket to an NBA game in those cities. The report also suggests a significant opportunity for brands to reach a new audience as sponsorship and media rights investments continue to grow. MORE: https://ow.ly/z5r550ZzuAt
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Women's sports have become a year-round engine of attention across leagues like the WNBA and major global events. Data from GOODQUES, the Golden State Valkyries, and JPMorganChase reveals that women’s sports isn’t competing for the same fans — it’s creating an entirely new audience. Here's what you should know about the fans behind the surge and how your brand can show up authentically: https://bit.ly/4x3SbwC
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Inside this edition of The Current: - In an interview, beehiiv CEO Tyler Denk 🐝 talks about new AI features and the company’s expanded ad network. - How APAC marketers are approaching gaming and agentic AI.