The Woolmark Company

Join us at Booth 29 at Bangladesh Denim Expo, Dhaka, November 5–6, to experience the next generation of denim through The Wool Lab’s Wool Denim theme. Chat with our Technical and Business Development team to see, and feel, how Merino wool can be incorporated into traditional denim construction, transforming a beloved wardrobe essential into a premium, high-performance fabric. Learn more, here: https://lnkd.in/gt-nnUt7 In partnership with the Australian Trade and Investment Commission (Austrade).

In design, provenance matters. At the centre of TOD'S second Woolmark certified collection is the Wool Bomber Jacket, crafted from Superfine 15-micron wool sourced from Australian woolgrowing properties that include ‘Paling Yards’, situated north of Taralga, NSW. With wool grown through practices that support rotational grazing, the jacket reflects the fibre’s journey from farm to finished product.       Discover more, here: https://lnkd.in/gbJ9zhpG TOD'S TOD'S Group

Meet our team at PERFORMANCE DAYS in Munich this October (Stand E16) to discover the latest research on wool’s dynamic breathability and for an exclusive preview of The Wool Lab’s latest sports theme, showcasing innovative wool performance fabrics and yarns. In joint partnership with PERFORMANCE DAYS, International Wool Textile Organisation and Campaign for Wool, you can explore the Wool Area and Wool Forum to meet with our industry partners in a dedicated central hub. Don't miss the panel discussion ‘Unlock the Value of Wool’, on the Expert Talks Stage with Woolmark, International Wool Textile Organisation, Südwolle Group and ORTOVOX on Thursday 30 October. Learn more here: https://lnkd.in/gZ7ZEeUn 

Woolmark proudly joined the Sustainable Textiles session at the Australia Pavilion last week, hosted by Australian Trade and Investment Commission (Austrade), to champion Australia’s world-leading Merino wool industry on the global stage.   Representing Woolmark, Lisa Griplas presented Woolmark+ to showcase how the Australian wool industry is working together to accelerate nature positive progress across the global textile supply chain.   From the Woolmark+ Australian Wool Insetting Program to the Nature Positive Farming Framework, attendees — which included valued Japanese trading houses and supply chain partners — discovered how they can continue to collaborate with Woolmark to achieve tangible climate and nature outcomes.   The event was also a moment to celebrate the strong trade ties between Australia and Japan, and the shared commitment to a more sustainable textile future. A sincere thank you to Australian Trade and Investment Commission (Austrade) for the opportunity to represent Australian wool on this international stage, alongside our good friends at Cotton Australia.   Together, we’re building a future where natural fibres lead the way in delivering real environmental impact. Learn more about how you can engage with Woolmark+ here, https://lnkd.in/g4Aict2e Adam Kay Elizabeth Cox Nancy Gordon Cindy Lineburg Kendall D.

This Wool Month, we’re celebrating our fibre’s global story as we partner with Campaign for Wool for its 15th anniversary. As part of this milestone, we brought our wool sourcing platform – The Wool Lab – to the UK trade community, to showcase wool’s power to shape the future of fashion, lifestyle and performance. The event welcomed leading fashion and interiors press, along with long-time brand supporters, to the Farm Shop in Mayfair to showcase innovation, limited-edition designs, and the enduring creativity of wool. As a founding partner of the Campaign for Wool, we see the strength of working together to bring greater focus to the fibre’s performance and design potential. Merino wool is at the forefront of a shift toward high-performance fashion built on natural fibres, backed by growing global demand and industry confidence. #WoolMonth #ChooseWool #CheckitsWool 

Woolmark+ exists because the future of sustainability must be measurable. With Woolmark+ initiatives, brands can back their wool narratives with verified data - from farm to final product. That means: ·     Traceable sources ·     Quantifiable impacts ·     Science-led frameworks ·     Brand integrity In a world tired of promises, we offer proof. Because real sustainability doesn’t need hype. Just honesty. Discover the 13 initiatives as part of Woolmark+ https://lnkd.in/g4Aict2e

The next generation of innovators are redefining what performancewear can be. Twelve finalists from across the globe have been selected for Woolmark Performance Challenge 2025, each pushing the boundaries of design, science, and sustainability through Merino wool. In partnership with Alpinestars , this year’s brief challenged entrants to reimagine wool for the world of motorsport and high-performance apparel.  From vibration-dampening systems to auxetic textiles, precision knits and advanced base-layers — these concepts prove the power of nature-driven innovation.  Explore the ideas shaping the future of performancewear:  https://lnkd.in/gQmjmFv8 Lauren West Lauren Kochaver Jacob Kauff Amogh Ganapathi Waikei Tai Chloe Burchard Beatrice Finucci Fabian Korrubel Lisa Ly

The Woolmark+ Australian Wool Insetting program is a purpose-driven, collaborative project, with ~40 Australian wool-growing families given the opportunity to enhance farm resilience and foster biodiversity, whilst reducing on-farm emissions and accelerating nature positive outcomes for the wool industry. This isn’t offsetting. It’s insetting - direct, measurable action within the wool supply chain that benefits the land, the fibre and the future. For brands committed to reducing their scope 3 emissions and building resilience, this is wool from regenerating landscapes - backed by data, and designed for impact. We’re thrilled to be working with Pollination and Landcare Australia to deliver tangible scope 3 emissions reductions and removals across the wool value chain.  https://lnkd.in/gJUdn49y

Nature positive farming isn’t just a new name for regenerative agriculture. Regen ag is an essential part of the story - but it’s not the whole story. Regenerative has often referred to the on-farm practices farmers use to improve their land. And that’s an important step in building a healthier system. But it’s time to move beyond practices alone and deliver measurable outcomes. That’s what nature-positive farming is all about: tracking and verifying the real results of those efforts for biodiversity, climate, water and soil health. It means halting and reversing biodiversity loss - through measurable gains in the abundance, diversity, integrity and resilience of ecosystems and natural processes. That's why we're working with researchers, certification bodies and aligning with global frameworks to make these outcomes measurable. Because the future isn’t just about farming differently - it’s about proving it’s working. Learn more about the Woolmark+ Nature Positive Farming Framework, https://lnkd.in/gjC8ygPW

As bio-based leathers edge towards significant growth, fashion houses and manufacturers are evaluating which materials best fit their product portfolios and brand commitments. Innovations like MUSA, a wool–banana fibre hybrid by by Seet Kamal , signals real progress in reducing the industry’s reliance on fossil fuels. Explore our online fabric sourcing library including contact details for Seet Kamal here: https://lnkd.in/g3EMFRmp