Trial Run - a Fractal product

𝗧𝗵𝗲 “𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗦𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝗙𝗲𝗲” 𝗧𝗲𝘀𝘁: 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗮 𝗥𝗲𝘁𝗮𝗶𝗹 𝗧𝗮𝗯𝗼𝗼 Conventional wisdom says: ❌ Never surprise customers with shipping fees at checkout. The fear? Cart abandonment. Lost revenue. Broken trust. But one retailer challenged this assumption with a bold experiment: 🔹 Group A (Control): Product page showed full price, including shipping 🔹 Group B (Test): Product page showed a lower base price — shipping fee revealed only at checkout The results? 📈 +12% conversion uplift 🛒 Cart abandonment lower than expected 💳 No drop in average order value 💼 Some shoppers even added items to offset shipping cost Why it worked: Behavioral economics offers the clue → 𝘓𝘰𝘴𝘴 𝘈𝘷𝘦𝘳𝘴𝘪𝘰𝘯. By checkout, customers were already invested. The late reveal didn’t derail them — urgency to finish outweighed the surprise. ✅ Customers were committed to their cart ✅ Friction delayed — but didn’t destroy the flow ✅ Discomfort turned into motivation Trial Run - a Fractal product Takeaway: Not every “best practice” is best for you. Sometimes, breaking the rule book reveals hidden gains. Let's talk marketing.trialrun@fractal.ai and test when and where you reveal fees, promos, or conditions. The results might surprise you. #TrialRun #EcommerceStrategy #BehavioralEconomics #CustomerExperience #CheckoutOptimization #Experimentation #DataDrivenDecisions

𝗧𝘂𝗿𝗻𝗶𝗻𝗴 “𝗢𝘂𝘁 𝗼𝗳 𝗦𝘁𝗼𝗰𝗸” 𝗜𝗻𝘁𝗼 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 Picture this: A shopper visits your site, ready to purchase a top-selling item. They click. It’s sold out. Most retailers lose the sale right there. But one national retailer tested a smarter path: 📦 Instead of a plain “Out of Stock” message… ✨ They served 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘴𝘶𝘨𝘨𝘦𝘴𝘵𝘪𝘰𝘯𝘴 — informed by browsing behavior and purchase history. The results? 📈 Conversions jumped 42% 🛒 Average spend per session rose 18% 📱 Mobile delivered the majority of transactions Why it worked: ✅ No dead ends — customers stayed in the buying journey ✅ Shoppers felt understood — not ignored ✅ Turned disappointment into discovery Trial Run - a Fractal product takeaway: Every “no” in the customer journey is a chance to say: “Yes — but here’s something just as good.” Pinpoint where customers drop off — and replace those points with smart, data-driven nudges that keep them engaged and spending. Let's talk marketing.trialrun@fractal.ai #TrialRun #RetailInnovation #CustomerExperience #Personalization #EcommerceStrategy #Experimentation #GrowthMarketing #DataDrivenDecisions

𝗙𝗿𝗼𝗺 “𝗧𝗵𝗮𝗻𝗸𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗢𝗿𝗱𝗲𝗿” → $𝟭𝗠+ 𝗶𝗻 𝗡𝗲𝘄 𝗦𝗮𝗹𝗲𝘀 (𝗡𝗼 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 𝗡𝗲𝗲𝗱𝗲𝗱) What if your order confirmation email became a growth engine? A retailer ran a simple experiment: 📅 Sent a follow-up email within 48 hours of a big purchase 📩 Recommended only products the customer was likely to need next 💡 No coupon. No push. Just relevance. The result? 📈 +65% conversion rate 💰 $1M+ projected incremental revenue 📲 76% of purchases via e-comm or app Why it worked: ✅ Caught customers while still in “shopping mode” ✅ Matched actual purchase behavior ✅ Built trust through relevance — not discounts Trial Run - a Fractal product Takeaway: Sometimes the biggest ROI doesn’t come from giving more… It comes from knowing more. Where in your customer journey could a timely, personalized nudge unlock your next growth curve? Let's talk marketing.trialrun@fractal.ai #TrialRun #Experimentation #CustomerExperience #GrowthMarketing #RetailInnovation #Personalization #DataDrivenDecisions #EmailMarketing #EcommerceStrategy

𝗔𝗺𝗮𝘇𝗼𝗻 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲. 𝗜𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲. They’re not just tweaking websites — they’re challenging the very definition of convenience. Here’s what they’re testing: 🚁 Can delivery happen in 30 minutes via drone? 📦 Can lockers be smarter, faster, more scalable? 🧠 Can GenAI write better reviews than humans? And it doesn’t stop there: 🗣️ Shopping with your voice (Alexa) 🚶 Skipping checkout lines (Just Walk Out) 📃 AI-powered product summaries before you even scroll What makes their experimentation engine different? ✅ They test bold ideas 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘦𝘢𝘭 𝘸𝘰𝘳𝘭𝘥 ✅ They treat every customer touchpoint as a hypothesis It’s about removing friction, accelerating decisions, and redefining what “easy” feels like. Takeaway? Experimentation isn’t just optimization. It’s transformation. Which part of your customer journey deserves an Amazon-level experiment? Let's talk marketing.trialrun@fractal.ai 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 𝘴𝘩𝘢𝘳𝘦𝘥 𝘧𝘰𝘳 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯. #RetailInnovation #Experimentation #CustomerExperience #GenAI #LastMileDelivery #VoiceCommerce #TestAndLearn #FutureOfShopping

Some ideas sweep the room. Even better are the ones that prove they deserve scaling What's the biggest 'sweeping idea' you've tested that either soared or surprised you? Let's discuss marketing.trialrun@fractal.ai #TestAndLearn #Experimentation #ScaleWithProof #BusinessStrategy

𝗪𝗲 𝗱𝗶𝗱𝗻’𝘁 𝗰𝘂𝘁 𝘁𝗵𝗲 𝗽𝗿𝗶𝗰𝗲. 𝗪𝗲 𝗰𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲. In a Trial Run - a Fractal product experiment with a mid-size fashion brand, one small change made a big difference. 🛍 Same product 💰 Same price 🧠 Different framing Instead of $𝟭𝟳𝟵, we said: “𝗝𝘂𝘀𝘁 $𝟬.𝟰𝟵/𝗱𝗮𝘆” What happened? ✅ 16% more customers converted ✅ 9% came back for repeat purchases ✅ Confidence in buying went way up Why? $179 feels like a 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵. $0.49/day feels like a 𝘩𝘢𝘣𝘪𝘵. One’s a cost. The other, a routine. 👉 Don’t lower your price. Lower the resistance. That’s behavioral pricing in action. Let's talk marketing.trialrun@fractal.ai #TrialRun #BehavioralDesign #RetailExperiment #PricingPsychology #TestAndLearn #CustomerExperience #MarketingThatWorks

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮 𝘁𝗲𝘀𝘁 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. But you do need to test what everyone assumes works. In one Trial Run - a Fractal product experiment, we found that: 🚫 Reducing delivery time had 𝗻𝗼 𝗶𝗺𝗽𝗮𝗰𝘁 on satisfaction ⚡ But a simple “what to expect” email after purchase led to a +𝟭𝟮% 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 and 𝗳𝗲𝘄𝗲𝗿 𝗿𝗲𝘁𝘂𝗿𝗻𝘀 The most powerful ideas often seem… boring. But that’s where the gold hides. 𝗧𝗲𝘀𝘁 𝘁𝗵𝗲 𝗯𝗼𝗿𝗶𝗻𝗴 𝘀𝘁𝘂𝗳𝗳. It’s where breakthroughs begin. What’s one “boring” thing you’ve never tested—but probably should? Let's talk marketing.trialrun@fractal.ai #PatternBreak #TestAndLearn #CX #RetailStrategy #BehavioralScience #CustomerExperience #TrialRun #EnterpriseExperimentation #Experimentation

𝗧𝗵𝗲 𝗦𝗶𝗹𝗲𝗻𝘁 𝗞𝗶𝗹𝗹𝗲𝗿 𝗼𝗳 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: 𝗥𝗲𝘁𝘂𝗿𝗻𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Customers don’t just return products. They return… to competitors. One retailer discovered their rigid returns process was silently driving churn — frustrating customers and hurting repeat sales. We, Trial Run - a Fractal product, helped them test a better approach: 👥 Easier returns + proactive help to resolve issues The Results: ✅ Fewer returns overall ✅ More repeat purchases ✅ Higher CSAT How you handle a return can make or break a customer relationship. 𝘞𝘩𝘢𝘵’𝘴 𝘰𝘯𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘳𝘦𝘵𝘶𝘳𝘯𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘺𝘰𝘶’𝘥 𝘵𝘦𝘴𝘵? Let’s talk about turning friction into loyalty marketing.trialrun@fractal.ai #CustomerExperience #Returns #Loyalty #FrictionlessExperience #TestAndLearn #RetailInnovation #TrialRun #CXDesign #Experimentation

𝗧𝗵𝗲 𝗣𝗼𝘀𝘁-𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗟𝗼𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗔𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲? A major electronics retailer had a familiar issue: Happy customers at checkout… turned frustrated after delivery. Why? Confusing setup. No support. Loyalty dropped. Repeat purchases stalled. We. Trial Run - a Fractal product, helped them run an experiment: 👥 Group A: Standard, reactive support 👥 Group B: Tailored guides + live chat + video setup help The Results: ✅ Higher CSAT & NPS ✅ More repeat purchases ✅ Lower support costs Post-purchase friction silently kills loyalty. Proactive, personalized service builds trust — and revenue. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘣𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘦 𝘴𝘢𝘭𝘦? 𝘓𝘦𝘵’𝘴 𝘵𝘢𝘭𝘬. 𝘓𝘦𝘵’𝘴 𝘵𝘦𝘴𝘵. 𝘓𝘦𝘵’𝘴 𝘣𝘶𝘪𝘭𝘥 𝘣𝘦𝘵𝘵𝘦𝘳 marketing.trialrun@Fractal.ai #PostPurchase #CustomerExperience #TestAndLearn #TrialRun #RetailInnovation #CustomerLoyalty #Experimentation #CXDesign #RepeatPurchase #FrictionlessExperience

𝗗𝗼𝗻’𝘁 𝘀𝗰𝗮𝗹𝗲 𝘄𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝘀 𝗿𝗶𝗴𝗵𝘁. 𝗦𝗰𝗮𝗹𝗲 𝘄𝗵𝗮𝘁 𝗽𝗿𝗼𝘃𝗲𝘀 𝗿𝗶𝗴𝗵𝘁. A retail client was convinced they needed fancy in-store kiosks for online order pickup. Their reasoning? “𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘸𝘢𝘪𝘵 — 𝘵𝘩𝘦𝘺 𝘫𝘶𝘴𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘨𝘳𝘢𝘣 𝘢𝘯𝘥 𝘨𝘰.” Sounded reasonable. Until we, Trial Run - a Fractal product, tested it. Using our platform, we ran a 50-store A/B test: • Half offered only kiosks for pickup • Half kept a human associate at the counter ✅ Human touch wins: • +25% repeat purchases • +17% basket size • Kiosks alone = flat growth + lower satisfaction 𝗔𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝗽𝗮𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. Our platform makes omnichannel testing simple, fast, and measurable — so you can scale only what works, with confidence. From pickup flows to loyalty programs, promotions, and beyond — we help you test smarter. What’s one customer assumption you’d test first? Let’s chat marketing.trialrun@fractal.ai #TestAndLearn #Omnichannel #CustomerExperience #RetailInnovation #Experimentation #RetailAnalytics