Can't stop won't stop. 🚀 "In the approximately $80 billion U.S. TV market, VideoAmp — previously the currency for less than 3% of the market — will unmistakably see its profile rise... Paramount, which represents almost 17% of ad-supported linear and connected TV inventory, has transacted primarily with VideoAmp..." Read more ⬇️ https://lnkd.in/gn6s3rnu
VideoAmp
Advertising Services
Los Angeles, California 17,887 followers
Revolutionizing advertising, so everyone wins.
About us
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
- Website
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https://videoamp.com/
External link for VideoAmp
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Video Advertising, Multi Channel Optimization, Analytics, Programmatic, RTB, Programmatic TV, Video Advertising Platform, Cross Channel Buying & Measuring, broadcast television, cable television, TV viewership audience data, digital identity, MVPD subscriber data processing, Upfront TV Planning, Cross-Screen Measurement, TV Advertising, Cross-Screen Media Measurement, Cross-Screen Media Planning, Allocation, Attribution, CTV / OTT, FEP, TV Upfronts, and Linear TV Planning
Locations
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Primary
Get directions
2229 S Carmelina Ave
Los Angeles, California 90064, US
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Get directions
33 E 33rd St
Floor 12
New York, NY 10016, US
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Get directions
20 W Kinzie St
Chicago, Illinois 60654, US
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Get directions
203 Crescent St
Waltham, Massachusetts 02453, US
Employees at VideoAmp
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Nick Chakalos
C-Suite Executive / Board Member / Executive in Residence / Investor
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Randy Laughlin
Senior Vice President, Business Development at VideoAmp
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Melva Goffney Benoit
Content and Sports | Data Storyteller | Innovation | Revenue
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Julie Kimball Keating
Strategic Client Partner | Advanced TV, Programmatic Streaming, & Data Partnerships Revenue Executive
Updates
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85% of respondents believe that alt currencies are just as effective or more effective. 👀 Love being a part of this momentum. One step closer to a multicurrency world. 💥 Check it out ⬇️
Nielsen rivals are gaining acceptance among advertisers, study finds
adage.com
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Props to our partners at Paramount for their impressive fall premieres 📈 With "double-digit multiplatform viewership and season over season streaming growth", VideoAmp is proud to serve as the primary measurement provider. Check out the details here: https://lnkd.in/grm597NN
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Achievement unlocked. ✅ Thanks to Streaming Media Magazine Top 100 for recognizing VideoAmp as “one of the industry’s most innovative and influential companies.” Shoutout to our partners who also made the list Roku, Warner Bros. Discovery, Paramount. We see you. 👀
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The proof is in the pudding. And by pudding we mean the excellent-business-outcomes-flavored kind. 😋 Powered by VideoAmp, Warner Bros. Discovery's first-party data platform, Olli, is seeing some pretty stellar results. Let’s keep it up. 💪 Power up your measurement ⚡ https://lnkd.in/ewvYJ-zg
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If you're headed to OTT 2024 tomorrow, set those calendars to "Being a Media Pioneer" from 2:00-2:50pm and catch Melva Goffney Benoit's conversation with fellow industry leaders. 🗓️ Learn more ➡️ https://lnkd.in/egzeY8QV
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Audience measurement is a game of inches. 📏 And being exact means staying up-to-date. Our own Melva Goffney Benoit will be speaking all things current and measurable at OTT 2024 on October 23. Stop by ➡️ https://lnkd.in/egzeY8QV
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⚡ Media measurement just got a power-up ⚡ First-of-its-kind platform? ✔️ Providing you with an end-to-end solution? ✔️ Promotion and raise for implementing? 🤷 Learn more ➡️ https://lnkd.in/ewvYJ-zg
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Convos about VideoAmp powering WBD’s first-party data platform, Olli >> Thanks to our partners Warner Bros. Discovery, and Snowflake for a lively discussion with our CPO, Josh Hudgins. High fives all around.🫸 🫷