Andrew Boos

Andrew Boos

United States
31K followers 500+ connections

Articles by Andrew

  • The $100M B2B Revenue Crash course

    The B2B SaaS go-to-market playbook that built the last decade of venture-backed companies is outdated, and most of us…

    2 Comments
  • Stacklist, GTM Stack Spotlight

    Getting Cited: Why We Moved Darwinian's Content Onto Stacklist A growing share of B2B research now starts with a…

    1 Comment
  • Ergonomics Decide Which Company Wins

    The technology that wins a category isn’t always the most capable one. It is the one that costs the person using it the…

  • AI Is an Accelerant for GTM

    A field note on what happens to Go-To-Market systems when the cost of running it falls to almost nothing. A founder we…

  • Nobody Closes Like You. That's the Ceiling. Why the skill that took you to your first million is the one keeping you from hitting $5M ARR.

    TLDR: If you're between roughly $1M and $5M and still closing the deals that matter yourself, your own selling ability…

    2 Comments
  • The Audit That Runs While You Talk

    How we use Claude Opus 4.8 extended thinking to run live SEO and AEO audits inside a GTM conversation, and why the…

  • Capital Is a Lagging Indicator.

    On the relational fundraise, and why the money that lands in December is the visible trace of work you did in the…

    2 Comments
  • The Formula Is Not the Force

    First a quick introduction/re-introduction: I’m Andrew Boos. Small-town Canadian, in the SF tech scene since 2011.

    9 Comments
  • Revenue In The Time of COVID-19

    First and foremost, I hope that this article finds you well, safe, and socially distanced as we navigate this tragic…

    2 Comments
  • The AI apocalypse won't happen overnight (& will be chill af)

    The landscape of artificial intelligence is complex and dynamic, making any type of specific prediction impossible…

    11 Comments

Activity

31K followers

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Experience

  • Darwinian Ventures

    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco, California, United States

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Toronto, Canada

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    Greater Toronto Area, Canada

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    Sunnyvale, California

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    Aachen, North Rhine-Westphalia, Germany

Education

Projects

  • M&A Transaction - AppFuel acquired by TUNE.com (formerly HasOffers)

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    Founded by Andrew Boos, Rex Kim and Alfred Kam in 2012, Appfuel provides mobile marketers with a unified tool for cross-promotion and hosting ads in their own apps. Since acquisition, the team has been been furiously working to integrate cross-promotion functionality for marketers into the TUNE® Marketing Console. With the this technology, a marketer who has more than one property can easily display an advertisement in their app for another app they own. This, combined with the ability to…

    Founded by Andrew Boos, Rex Kim and Alfred Kam in 2012, Appfuel provides mobile marketers with a unified tool for cross-promotion and hosting ads in their own apps. Since acquisition, the team has been been furiously working to integrate cross-promotion functionality for marketers into the TUNE® Marketing Console. With the this technology, a marketer who has more than one property can easily display an advertisement in their app for another app they own. This, combined with the ability to measure other internal channels, such as email, SMS, and push already available with TUNE, makes up the owned media portion of the TUNE® Marketing Console. For the launch of the TMC, “Cross promotion campaigns” are available by requesting access through the dashboard.

    “We realized app marketers had difficulty managing the inventory between their apps - and we built a tool that represents and enables control over that tradeoff,” said Andrew Boos, CEO of Appfuel. “This mission of transparency and simplicity couldn't be more aligned with that of the TUNE® Marketing Console. We are proud to see the launch of this unified tool and excited to see it create value for our customers."

    “TUNE’s commitment to finding the right teams and commitment to developing innovative solutions across multiple channels are among the many reasons I advised Appfuel to work with TUNE and their excellent leadership team,” said Dan Irish, Appfuel’s advisor throughout the acquisition process.

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Languages

  • English

    Native or bilingual proficiency

  • German

    Full professional proficiency

  • French

    Limited working proficiency

  • Spanish

    Limited working proficiency

  • Korean

    Elementary proficiency

  • Chinese

    Elementary proficiency

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