Articles by Andrew
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M&A Transaction - AppFuel acquired by TUNE.com (formerly HasOffers)
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Founded by Andrew Boos, Rex Kim and Alfred Kam in 2012, Appfuel provides mobile marketers with a unified tool for cross-promotion and hosting ads in their own apps. Since acquisition, the team has been been furiously working to integrate cross-promotion functionality for marketers into the TUNE® Marketing Console. With the this technology, a marketer who has more than one property can easily display an advertisement in their app for another app they own. This, combined with the ability to…
Founded by Andrew Boos, Rex Kim and Alfred Kam in 2012, Appfuel provides mobile marketers with a unified tool for cross-promotion and hosting ads in their own apps. Since acquisition, the team has been been furiously working to integrate cross-promotion functionality for marketers into the TUNE® Marketing Console. With the this technology, a marketer who has more than one property can easily display an advertisement in their app for another app they own. This, combined with the ability to measure other internal channels, such as email, SMS, and push already available with TUNE, makes up the owned media portion of the TUNE® Marketing Console. For the launch of the TMC, “Cross promotion campaigns” are available by requesting access through the dashboard.
“We realized app marketers had difficulty managing the inventory between their apps - and we built a tool that represents and enables control over that tradeoff,” said Andrew Boos, CEO of Appfuel. “This mission of transparency and simplicity couldn't be more aligned with that of the TUNE® Marketing Console. We are proud to see the launch of this unified tool and excited to see it create value for our customers."
“TUNE’s commitment to finding the right teams and commitment to developing innovative solutions across multiple channels are among the many reasons I advised Appfuel to work with TUNE and their excellent leadership team,” said Dan Irish, Appfuel’s advisor throughout the acquisition process.Other creatorsSee project
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English
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German
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Elementary proficiency
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Chinese
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