Gregg A. Morton, Jr.
Lexington, Kentucky, United States
5K followers
500+ connections
5K followers
500+ connections
About
Founder & CEO of Fooji - a company at the intersection of technology and brand experience…
Activity
5K followers
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Gregg A. Morton, Jr. reposted thisGregg A. Morton, Jr. reposted thisGetting to work on this partnership over the past 12+ months has been nothing short of magical. ✨ A true match made in marketing heaven between On The Rocks Cocktails and The Five-Star Weekend from Peacock. A story centered around strong women, lifelong friendships, elevated at-home entertaining, a love of books, and the beautiful backdrop of Nantucket? Chef's kiss. 🤌 This was a true 360° collaboration, and the best part was getting to work alongside so many incredibly talented teammates and partners to bring it all to life. And as if seeing the campaign come together wasn't rewarding enough, getting to attend the LA premiere and screening was the cherry on top—complete with a happy hour and after-party sponsored by On The Rocks. 🍸 My small piece of the puzzle was helping create a national sweepstakes where one lucky winner (and their four best friends!) will win their own Five-Star Weekend in Nantucket. The sweepstakes is still live, so go enter while you can! (Sadly, I can't win. 😉) ➡️ https://lnkd.in/gV62TtyF If you haven't already, check out The Five-Star Weekend now streaming on Peacock (highly recommend streaming with a cocktail in-hand), and don't miss the companion vodcast sponsored by On The Rocks: https://lnkd.in/g-bpTeAn Huge thank you to everyone who helped make this partnership happen. It's always rewarding to see months of collaboration come to life in such a fun and meaningful way. 🍹
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Gregg A. Morton, Jr. reposted thisGregg A. Morton, Jr. reposted thisThe future of media is earned. This year, our goal has been to make earned media measurable for brands. 🔥 Creators and fans of all sizes are generating earned media for your brand with no reliable way to measure it. That is why we launched Earned Media Value (EMV) tracking in the Fooji Platform. Our clients can now track the user generated content that their gifting, promotions, and social commerce campaigns generate in real time. We built EMV tracking to give brands a reliable way to measure the ROI behind every post and tie it back directly to their campaign. Organic content is where real brand equity is built. EMV tracking gives brands the data to scale it and make smarter decisions. Want to stay in the loop on EMV tracking and be the first to access new features and insights on the Fooji Platform? Sign up below. 👇 https://lnkd.in/e6fe5rRh #ThisIsFooji #EarnedMedia #EMV #UGC
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Gregg A. Morton, Jr. reposted thisGregg A. Morton, Jr. reposted thisLooking for Freelance Graphic Designers to Make Some Brand Magic ✨ I’m building a roster (think modern-day Rolodex) of designers I can tap when projects pop up, so when work comes in, I know exactly who to call. What you might work on: • Box design (think unboxing moments people actually talk about) • Physical promo materials (t-shirts, hats, the good stuff) • Inserts & postcards • Static digital images • The occasional wild, slightly chaotic, super-fun request Portfolio required. Creativity non-negotiable. If this sounds like your kind of work, DM me your portfolio, a link to your work or honestly, anything that shows off your creativity. Let’s make something people remember.
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Gregg A. Morton, Jr. reposted thisBrands are spending $50K on a macro influencer who posts once and ghosts them. Their engagement is less than 1%. The cost of the gift can be north of 1k. Meanwhile, the micro with 12K followers just drove more sales with average engagement rates fo 7-10% I see this happen all the time. We ran a campaign where a brand went heavy on 100K+ creators. Half ghosted. Half asked for payment on top of the kit. The ones who posted? Looked like ads. They pivoted to micros. Post rates went up. Engagement jumped to 10%+.(!) And the economics finally made sense. Here's the thing brands get wrong about macros, though: They're not dead. They're just being used wrong. You can't cold-ship the same generic kit to a macro and expect magic. You have to do actual work. Figure out what they care about, build something worth filming, make it feel like it was made for them. People gravitate to what the path of least resistance, so the package needs to be EASY. The organic post from a macro who genuinely loves the product? That's the one you whitelist and run as paid for six months. Most brands run one strategy for both tiers (mainly because they are limited) That's the mistake. Which tier is actually working for your brand right now?
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Gregg A. Morton, Jr. reposted thisBrands are breaking up with mega-influencers. Not all at once. But the budget is moving. 73% of brands now favor micro and mid-tier creators over celebrities. Micro-influencer partnerships are up 33% year over year. And gifted collaborations (product seeding, no pay) are outperforming paid posts on engagement. The math is obvious: $10K on one macro creator = 500K followers, 2% engagement. That same $10K on 10 micro-influencers = potentially 50K total engagements at 10% engagement rates. Better ROI. More authentic. Audiences who actually trust the creator. So why aren't more brands fully making the switch? The operational wall. 5 mega-influencers is a spreadsheet problem. 500 micro-influencers is a logistics nightmare. Who packs the box? Who ships it? Who captures the UGC rights so you can actually whitelist that content for paid ads? Who tracks who posted and who didn't? Most brands hit that wall and retreat back to the 5 big names. Not because micro doesn't work. Because they don't have the infrastructure to manage it. The 2026 Influencer Marketing Benchmark Report puts it bluntly: if your growth is coming from nano and micro creators, your limiting factor won't be "finding creators." It will be throughput. The creative strategy is figured out. The logistics aren't. That's the exact problem Fooji was built to solve: gifting at scale, with automatic UGC rights capture and content that's whitelist-ready the moment it goes live. The micro-influencer era is here. The brands that win it won't just have the strategy. They'll have the ops to back it up.
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Gregg A. Morton, Jr. reposted thisGregg A. Morton, Jr. reposted thisWe spent discovery talking about how special Heart Eyes is to the team. It didn’t sit well with me. It’s an emoji, and it doesn’t match the direction the business was moving. I put that aside and followed the clients lead. After the pitch the client mentioned they were surprised we only showed heart eyes. They were expecting divergent symbol options and were ready to challenge us on them. After a few rounds of revisions (does it have to be a cyclops?) we scrapped heart eyes all together. Had we lead with the paper airplane I don’t think it would’ve worked. Sometimes clients need to see their expectations met before they can move past them.
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Gregg A. Morton, Jr. reposted thisGregg A. Morton, Jr. reposted thisThis one really has us seeing stars 🤩✨ Today, we announced a partnership with bubly and The Super Mario Galaxy Movie, together with Nintendo, Illumination, and Universal, and this program is truly out of this world 🚀✨ This incredible collab gives a playful power-up to our full 360 and creates a universe of fun for families everywhere, including: ⭐ 3 new galaxy‑inspired limited edition flavors: Cosmic Cream (a galactic mix of berry and vanilla), Dragonfruit Stardust (an enchanted mix of pineapple and dragonfruit), and Meteor Melon (an other-worldly watermelon and lime combo), all inspired by the Super Mario Galaxy! 🍉🍍✨ ⭐ A full packaging takeover featuring favorite Super Mario characters like Mario, Luigi, Yoshi, Princess Peach, Bowser Jr., and more across our core product lineup ❤️💚🩷🍄🏰👑 ⭐ A retail chase program “Galactic Mission” where consumers will have a chance to find one of 50 rare bubly x Super Mario cans featuring Rosalina hidden in our packs to win a special out-of-this-world prize at NASA Kennedy Space Center (more on this one later!) 🔭 ⭐ On‑pack gamification where fans can scan bubly cans to collect Star Bits and redeem for exclusive rewards like movie tickets & merch! 🛸 ⭐ In‑theater moments & refreshments at Regal and Marcus concessions 🍿🥤 Bringing together the colorful & playful world of bubly together with the timeless, intergalactic fun of the Super Mario universe was so seamless, it feels like it must have always been written in the stars 🫧🌟🫧 Huge congrats to the incredible universe of adventurers below & beyond who made this collaboration possible, and be sure to check out the products in retailers nationwide, and the Super Mario Galaxy Movie, in theaters everywhere April 1st! 🎬 Our PepsiCo team: Alison Platinsky Aishani Majumdar Michael Smith JP Bittencourt Mark Kirkham Eleonora Karastergiou Charles Ross Christina Eisenberg Lauren Prescott Sunnie Guglielmo Hemza Hajyousif Zai Tayebaly Michael Carreon Leon Imas Paul Mascali Jerry Breseno Meghan Noth Denise Basini Chloe Caan Conor Dwyer Faye Stein Mina Barać Maggie Drake-Koo Megan Chris Nilsen Kristen Morrissette Scott Ramsden Paul Brown Emily Tobias Stephanie Burgess Mia Doerr Alicia Scheurmann Jena Sussman Alix Ekstrom David Wexler - many more I will mention in other posts about specific program elements! Our wonderful entertainment partners: Jennifer Cartelli Robert Hill Niki Freed J-T Ladt Wendell Riggins Lexie Burkus Carrie Landler And our incredible agency partners: Anna Castro Joshua Williams OMD VaynerMedia Acceleration Community of Companies (ACC) Noun Agency Tracy-Locke Southern Made Fooji Track Marketing Vidsy LiveCraft
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Gregg A. Morton, Jr. reposted thisI just finished a masterclass session from the Marketing Operators (https://lnkd.in/evsrE2fn) shoutout to the teams at Ridge, HexClad Cookware, and Jones Road Beauty and one thing is clear: The "Organic-to-Paid Flywheel" is the new gold standard for 2026. The days of manual, white-glove influencer selection are breaking. High-growth brands are shifting from "picking winners" to "seeding at scale" to let the market pick the winners for them. 3 Key Takeaways for DTC Growth: 1. Velocity > Vetting: Manual outreach is a growth killer. To find the 1% of content that actually converts, you need to seed 100x more creators than you think. 2. The UGC Factory: Organic seeding isn't just for "awareness"—it’s a R&D lab for paid media. The posts that get organic traction today are your highest-ROI ad assets tomorrow. 3. Infrastructure is the Moat: Every brand has a creative strategy, but few have the logistics engine to execute high-volume gifting without drowning their team in spreadsheets and shipping labels. At Fooji, we’ve been building the "logistics engine" to solve this exact bottleneck. We help brands turn product seeding from a manual chore into a scalable flywheel. Stop picking influencers. Start seeding communities. 🚀 #DTC #MarketingStrategy #ProductSeeding #GrowthMarketing #FoojiNew Organic-to-Paid Flywheel, Creator Volume & Product SeedingNew Organic-to-Paid Flywheel, Creator Volume & Product Seeding
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Gregg A. Morton, Jr. reposted thisYour best customers just cancelled. Now what? Most brands do the same thing: fire off a "We miss you!" email, maybe a text, maybe a piece of direct mail with a discount code. It all gets lost in the noise. The average person gets 120+ emails a day. Win-back emails have a response rate of about 0.12%. But you know what doesn't get lost? A gift. Sent to you. Chosen for you. Instead of bombarding cancelled subscribers with the same tired digital touchpoints, we help brands send them something physical. Something personal. Something that shows up at their door and says, "We actually know you." At Fooji, this is simple strategy has been helping flip the win-back playbook Direct mail already gets a 4.4% response rate, but this is not just a mass mailer. We take the cancellation list, cross-reference it with engagement data, and identify the high-value fans — the ones who were deeply engaged before they churned. The ones whose LTV makes them worth fighting for. Then we send those people something more impactful. A curated gift, not a coupon. The math backs it up. Acquiring a new customer costs 5-7x more than retaining one. A 5% lift in retention can boost profits 25-95%. Win-back campaigns that actually land can recover 26% of lost customers — who end up worth 2x a brand new one. And personalised physical gifts hit 80%+ acceptance rates vs email's 0.12%. It's the difference between a recruiter sending you a LinkedIn InMail vs. your dream company sending a welcome package to your front door. One gets ignored. The other gets talked about, posted and shared. Every brand is spending millions filling the top of the funnel. Meanwhile, the people who already loved you are sitting in a spreadsheet getting the same automated drip as everyone else. Stop treating your best churned customers like strangers. Send them something worth opening. Let me know if you want to see some concepts of your brand's win-back gift.
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Gregg A. Morton, Jr. reacted on thisGregg A. Morton, Jr. reacted on thisPoppi isn’t just selling soda... They’re positioning themselves to become the soda an entire generation grows up with. Look at how they're showing up around back-to-school and rush right now: Campus ambassadors. Sorority partnerships. Creator collabs. Sampling. Retail. TikTok + Instagram. It’s a pretty comprehensive approach to getting Poppi into the hands, feeds, fridges, and social circles of younger consumers. A playbook legacy beverage brands have understood for a long time: get into someone’s life early, show up consistently, build associations, and eventually the brand can become part of their habits and culture. These moments are increasingly built with social in mind... creating real-world experiences while generating content, conversation, and discovery online. Social extends the reach of everything else they're doing. The activation becomes content. The experience creates conversation. The retail moment gets amplified. poppi is pairing those traditional brand-building fundamentals with a social-first approach to make every touchpoint/effort travel further.
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Gregg A. Morton, Jr. reacted on thisCome join Babylist and our amazing team! The amount of exciting, energizing, impactful work we're doing never ends. In this role you help make sure all that work is seen and help bring it all to life. As a bonus you get to work with me! And have the incredible Molly Goodson as your manager. If you love having a positive impact and have a growth mindset, I promise you will learn something every single day and love this role.Gregg A. Morton, Jr. reacted on thisWe just helped gift over 1,000 baby registries. We're not done. Our #BabylistItForward movement with Alex Cooper and Unwell turned into strangers gifting strangers, creators clearing entire registries, and families in tears over a crib they actually needed. It's the kind of moment most brands hope for and few know how to build on. That's the gap we're hiring for. We're looking for a PR & Communications Manager to build Babylist's first proactive PR roadmap, one that turns moments like this into an ongoing story, not a one-off. You'll grow consumer press, own our celebrity and influencer partnerships, and land placements that matter. This isn't a role where you maintain someone else's plan. It's one where you build it. If you know how to turn a viral moment into a lasting narrative, we want to talk. https://lnkd.in/eQ9HxrVQ
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Gregg A. Morton, Jr. reacted on thisGregg A. Morton, Jr. reacted on thisThe strongest brands represent a lifestyle, not just a product. Products earn transactions. Lifestyle brands earn a place in people’s identities. They’re defined by more than functional benefits or product attributes. They represent shared values, passions, and ways of living that create connections with consumers long before—and long after—a purchase is made. That’s what makes Mountain Dew’s collaboration with Wolverine for National Cowboy Day feel so natural. Together we’ve created a limited-edition pair of Mountain Dew cowboy boots that celebrate the adventurous, authentic spirit both brands share with their consumers. It’s not about putting a logo on a product. It’s about celebrating a lifestyle that’s already deeply connected to both brands. The strongest brands don’t just fit into people’s lives. They become part of how people see themselves. As always shout out to the team Samantha Friedberg Hebe Chen Megan Penmann Prithvi Malik Paul Mascali Noun Agency Jena Sussman Elizabeth Weir Golin Andrew J. Wong
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Gregg A. Morton, Jr. reacted on thisGregg A. Morton, Jr. reacted on this♌️🌴 The stars aligned for Baja Blast’s 22nd birthday, as Mountain Dew launched Baja Leo Zero Sugar in Spicy Mango Zest with an entirely in-house creative world built by the DEW Design and 360 Concepts teams. They mixed astrology-inspired iconography, flavor-forward gradients, and Y2K chrome to convey Baja across every touchpoint, from the pack itself to PR, social, and influencer kits. The TikTok Shop launch sold out in eight minutes, with the first 500 units gone in just 60 seconds. Design and marketing raised the bar at every turn, and true to being a Leo, they made something impossible to ignore. Huge credit to Louis de Villiers, Corey Adams, Sam Cardelfe, Jacob Fine, Michael Klein, Denise Arroyave, Angela Chavez, KG McArtor, and the entire team.
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Gregg A. Morton, Jr. reacted on thisGregg A. Morton, Jr. reacted on this✨ a wild job appeared ✨ Incredible opportunity to work with an amazing group of people. cc: Annie Provenzano
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Gregg A. Morton, Jr. reacted on thisGregg A. Morton, Jr. reacted on thisI love sitting with people and wrestling with their business problems, both creative and operational. Thinking about hosting a weekly “office hour” video chat- an open forum to connect with me, and talk through challenges in branding, marketing, growth, strategy, personal identity, or whatever is most pressing. What topics would you like to hear from me in that kind of environment?
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Gregg A. Morton, Jr. liked thisGregg A. Morton, Jr. liked thisNothing beats good company, expert golf advice, and a pristine afternoon at Logger’s Trail! 🏌️♂️ Matthew Howe and I recently hosted six of our key partners for a "Golf with a Pro" clinic and round. We had a blast getting out on the course with the people who help us serve this market, all while picking up a few pointers to fix our swings along the way. Grateful for these strong partnerships and looking forward to the next one!
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Gregg A. Morton, Jr. reacted on thisGregg A. Morton, Jr. reacted on thisPeople don’t rally around a process. They rally around a vision. A clear vision of success does more than align an organization. It creates purpose. It gives people a simple, memorable picture of what they’re trying to achieve and why it matters. The best visions aren’t abstract. They’re easy to repeat, inspire action, and help teams make better decisions long before a process or framework tells them what to do. This becomes even more important in organizations responsible for multiple brands, businesses, or priorities. Every team has unique objectives, but everyone still needs to move in the same direction. A simple vision, reinforced by a handful of measurable KPIs, gives teams the freedom to solve problems while ensuring everyone can see progress toward the same destination. At our recent National Sales Meeting where we shared our plans for 2027, this idea was top of mind. The most important thing we can communicate isn’t every initiative we’ll execute. It’s a clear picture of where we’re going together. Once people believe in the destination, the path becomes much easier to navigate. Shout out as always to the team Jessica Ye Erin Leonard Bosco Sara Garner Thomas Cleary Sean Roberts Eleonora Karastergiou KG McArtor Katelyn Meola Taisha Troncoso Susmita Burnett Ryan Buesser
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Gregg A. Morton, Jr. reacted on thisWondering what true surprise and delight looks like!? 👇 THIS! When Molly and Maria's story caught the internet's heart, Fooji was able to play a small (but fun!) part: delivering custom robes for their stay at the Caribe Hilton. We love partnering with Dannii C. and the Hilton team to help create moments like this worldwide 💕Gregg A. Morton, Jr. reacted on thisECHA PA’LANTE 🇵🇷 Two months ago, Molly Selin posted an intimate story on TikTok entitled “Take Your AirPods Out”, where a simple subway ride sparked an inspiring friendship with Maria. Molly’s story inspired us to help her take Maria on a trip of a lifetime to rediscover her roots in Puerto Rico, a place she hasn’t been to since her early childhood. Over the past week, they stayed on us at the Caribe Hilton. From a delivery of custom “For The Stay” robes to a live real-time interview with GMA/ABC News and ultimately experiencing the best of hospitality, Piña Coladas included! I’m so grateful we could play a small part in a story that reminds us of the power of social storytelling. At the heart of it, we're all just trying to connect with one another and sometimes, all it takes is taking your AirPods out 🥹🫶 You can watch the duo’s suite interview here: https://lnkd.in/gxchC2xX #HiltonForTheStay #SocialMedia
Experience
Education
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University of Kentucky
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Activities and Societies: Tennesee Valley Authority Investment Challenge Portfolio Management, Delta Sigma Phi, Student Government, Interfraternity Council, Financial Management Association
Dual Degree
Minor in International Business -
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Patents
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Method and System for Ordering Goods and/or Services Using the Emoji Character Set via Communication Network
Issued US 11,488,233 B2
An order for a product or service can be processed over a global network using emoji characters. A system server establishes a platform for a user to place a request order for the product or service, and the user is enabled to place the request order for delivery of the product or service by depositing an emoji character. The system server maps the emoji character to the product or service. The system server generates a fill order for the product or service and communicates the fill order to…
An order for a product or service can be processed over a global network using emoji characters. A system server establishes a platform for a user to place a request order for the product or service, and the user is enabled to place the request order for delivery of the product or service by depositing an emoji character. The system server maps the emoji character to the product or service. The system server generates a fill order for the product or service and communicates the fill order to a provider, whereupon the system server directs the provider to fulfill the fill order.
Other inventorsSee patent
Organizations
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YPO
Member
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YPO is the global leadership community of more than 30,000 members in 142 countries who are driven by the belief that the world needs better leaders. Each of our members have achieved significant leadership success at a young age. Combined, they lead businesses and organizations contributing USD 9 trillion in annual revenue. YPO members become better leaders and better people through peer learning and exceptional experiences in an inclusive community of open sharing and trust. Visit https://on.ypo.org/ 2GOL1Xq for more.
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Ahmed Khairy
New startups today mostly don’t need VC money. Build costs collapsed...Distribution is accessible...AI turned small teams into highly leveraged operators. Reaching revenue no longer requires raising first. This creates a structural shift in venture itself. Mid-size VC funds ($100M–$1.5B funds) are the most exposed. Too large to write small experimental checks early. Too small to consistently lead or win competitive later rounds. They sit in the middle while the market moves around them. Meanwhile, two ends of the spectrum are strengthening. Large funds ($5B–$20B+ AUM) are the real winners. They provide scale, signaling, and the ability to deploy $50M–$300M checks once companies prove momentum. Micro VCs ($5M–$100M funds) will thrive for the opposite reason. Fast decisions. $50K–$1M first checks. Access before consensus forms. That said, venture math at the micro level gets tricky. In many cases, ownership, management fees, and outcome distributions make the economics challenging for GPs unless they consistently access outlier winners. The hardest place to be right now is the mid-tier. Too big for experimentation. Too small to dominate late-stage.
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