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An entrepreneur since fifth grade, Paul Chambers is the Co-Founder and CEO of the…
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The True Impact That Visa's Enhanced Subscription Manager Will Have on Subscription
The True Impact That Visa's Enhanced Subscription Manager Will Have on Subscription
Visa just handed every cardholder a cancel button. Here’s why I think that’s actually good news for subscription brands…
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8K followers
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Paul Chambers shared thisLast night before I went to bed, I told Claude Code, "I don't want to pay for Anthropic or ElevenLabs tokens for this to work. It's just novelty. Can you help me figure out if we can run a local LLM and local voice solution instead?" Then I pressed Enter and went to bed. What I woke up to was a full switch over to a local LLM and voice model, exactly what I asked for! Wild. What was even more crazy was re-reading its thought process. Making sure the local LLM was going to still respond in a timely fashion, tweaking the voice to still sound like Jarvis from Iron Man, and keeping Anthropic there still as a just in case backup. Here are the words I use to describe this experience: Awesome. Fun. Scary. Dangerous. Amazing. Wild. There's still more work to do but the Chambers house Jarvis is really taking shape and will soon be part of our family!
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Paul Chambers shared thisCANCEL, PAUSE, CONTINUE... You've played this game before, just a different way. If you had these three auto-related subscriptions, which would you cancel, which would you pause, and which would you continue? Tesla's Full Self-Driving Service Cost: $99/mo. Benefit: Your car drives itself, duh. Monthly Car Wash Membership Cost: $29/mo. Benefit: Your whip is always shiny and clean. Car Connectivity Cost: $25/mo. Benefit: Keep your car and your kids connected.
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Paul Chambers reposted thisPaul Chambers reposted this“I love it when our existing customers say, ‘I will not buy that product. That’s not for me.’” That’s a pretty interesting thing to hear from Leala Francis SVP of Consumer Product & Customer Experience at AG1 But her point is a good one. Your most loyal DTC customers aren’t necessarily representative of the next customer you’re trying to reach. Different channels bring different customers, with different priorities and expectations. Keeping your core customers happy matters. But growth sometimes means creating something that isn’t for them. And being okay when they tell you that.
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Paul Chambers shared thisBrilliant.Paul Chambers shared this1906 had one cancel survey. Save rate: 30%. Then they built three 📈 1️⃣ One for subscribers who just ordered in the last 30 days — people who probably haven't even tried the product long enough to see results yet. Different message, different offer. 2️⃣ One for people in the middle — past the honeymoon, not yet loyal. 3️⃣ One for long-time subscribers, built after a price change — reminding them they're locked into the old rate. Same cancel moment. Three completely different conversations. Average save rate across all three: 39% That's nearly 10 points recovered just by recognizing that a customer cancelling on day 12 and a customer cancelling after 6 months are not the same person and should not get the same pitch. And here's where it gets even better: inside each of those flows, they're A/B testing the offers. So it's not just the right survey for the right customer, it's the right offer for the right customer, continuously optimizing. Segmented flows plus in-survey A/B testing is the whole game. One survey can't do that. Stay AI can. 🩷 Shoutout to the team at Boring Ecom for the amazing work on this!!
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Paul Chambers shared thisOn Friday night before I went to bed I gave Claude Code one line to start… “Help me build an app for my Mac that let’s it seem like Jarvis from Iron Man.” When I woke up it was done. Throughout Saturday I connected it to my Ring cameras, my Alexa, and other connected devices in my house. I found that my son was abusing it so I trained it to only work on my voice. And by end of day Saturday, between kids sports and other things, Claude Code built me my dream. We live in an amazing time when anything is possible. All you have to do is dream and ask (and pay for tokens).
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Paul Chambers posted thisMS NOW watched CNN spend roughly $300 million on CNN+, shut it down after 30 days, and decided to launch a paid news subscription anyway. 🤔 At first glance, this looks like the same bad idea with a different logo. It isn’t. MS NOW, formerly MSNBC, is launching its Membership on September 9th for $7.99/mo. The 24/7 feed is included, but the real product is access: direct interaction with journalists, members-only content, community features, creators, experts and live events. The offering was shaped by research with 18,000 viewers. CNN+ was primarily built as another streaming destination but MS NOW is trying to turn an existing audience into a membership. That distinction matters. News is abundant and mostly free. Access, identity, community and proximity to trusted personalities are much harder to replace and potentially much stickier. MS NOW also has a logical funnel: 3.2 billion views across YouTube and TikTok and more than 80 million podcast downloads this year, feeding a paid product designed for its most engaged fans. And CNN has already come back for another attempt. Its newer subscription business is reportedly meeting or beating acquisition targets, although CNN has not released subscriber totals. The lesson from CNN+ may not be that people will not pay for news, but may be that content alone is not enough. The winning news subscription has to make people feel like members, not just viewers with another monthly charge.
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Paul Chambers shared thisColumbia House is shutting down, and sending one final invoice to everyone who ordered 12 CDs for a penny and never paid the bill they got after! How much do you owe them? Imagine the interest on that?! Anyway, they're not actually sending out invoices, but it made you mad for a second, didn't it? After 71 years, Columbia House will stop accepting new orders on September 15th. At its peak in 1996, it had 16 million members. Long before DTC, SaaS or streaming, Columbia House built one of America’s most effective (whether you liked it or not) subscription acquisition machines: - An irresistible entry offer - A future purchase commitment - Recurring product discovery - Negative-option billing - Enough LTV to justify practically giving away the first order Some of those tactics aged badly. The economics did not. The free trial, discounted first box, auto-renewal, annual commitment and save flow all carry a little Columbia House DNA. It didn’t lose because subscriptions stopped working. The products became digital, distribution moved online and the subscription model found better places to live. So while Columbia House is closing, pieces of the model won. Be honest: What was in your 12-CD haul—and did you ever buy the full-priced albums?
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Paul Chambers shared thisMost of the AI agent hype is pointed at the wrong problem. Everyone's debating whether an agent can check out a cart or replace an entire team. That is the loud conversation. It is not the useful one. The operators actually getting value are using agents for the boring work. Research that used to eat a morning. First drafts nobody wanted to write. Watching a dashboard so a person doesn't have to. Chasing the fifth thing that slipped through the cracks. I run three agents in my business. I named them after Transformers (Ratchet, Starscream, Allspark) because why not. None of them are glamorous. They save me hours every week and they never forget step 4. Here is the part people miss. The gap isn't the model anymore. The gap is knowing which of your workflows are actually worth handing off, and that is an operator skill, not a technical one. The sharpest AI take in the room usually comes from the person who runs the business, not the person who built the tool. Agents won't replace operators. Operators who use agents will replace the ones who don't. What is one task in your week you would hand to an agent tomorrow if it just worked? #AIagents #artificialintelligence #DTC #subscription #operators
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Paul Chambers shared thisTesla's full self-driving (FSD) subscription isn't going to show typical metrics. What prompted this thought is from a conversation I had with my brother-in-law this weekend. He subscribes to FSD when he's driving a lot, unsubscribes when he's not. That made me wonder, maybe there are two types of Tesla subscribers...? The utility user and the habit user. If churn is just seasonal behavior, is it really a problem? Maybe the north star isn't churn at all, but reactivation rate or lifetime vehicle revenue... Not all churn is created equal.
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Paul Chambers liked thisPaul Chambers liked thisMost of us have a folder of recipes saved from TikTok or Instagram that never make it past the save button - we’re not short on inspiration, but actually getting them on our dinner plates rarely happens. Two weeks ago, I wrote about how we're putting Gen AI to work across HelloFresh - not just to run things more efficiently, but to create real value for our customers. “Cookbook” is the first example: it’s a new feature inside the HelloFresh app, so the meals you're inspired by are the ones you actually cook and eat. Share any recipe video, Instagram post, or recipe card to the “Cookbook” and our Gen AI tools convert it into a structured, step-by-step HelloFresh-style recipe with a full grocery list. The models are guided by prompts that encode over a decade of in-house culinary expertise, built from years of testing recipes in our own kitchens. Every output is then checked by an automated evaluation pipeline against that same quality bar. We also link back to the original creator, giving them a way to reach an engaged cooking audience. Our “Discover” feature works in a similar spirit: a curated feed of recipes and creator content already matched to what you tend to cook. Both are free for everyone in our app, whether you're a HelloFresh subscriber or not. These features deepen our relationship with customers, help us learn what they like, and design a menu that excites week in, week out. Since launch, close to 3 million recipes have been imported and a lot of customers are raving about it in our internal surveys. Real patterns are starting to show up: which cuisines are trending, which formats people actually cook on a weeknight, updated in near real time. “Cookbook” supports today's cooking habits, and it's another tool on our mission to change the way people eat, forever. Five months after using this feature for the first time myself, it has become a weekly routine to save the best of what I see on social media in the HelloFresh app. It has allowed us as a family to cook a number of amazing meals at home that we would never have dared cook from scratch before! And I say this as someone who’s been cooking HelloFresh meals at least three times per week for the past 15 years… None of this happens without Evan Weintraub, Rémy Aldasoro and the rest of the team behind it, who pulled this together in true startup fashion - well done! And a special shout-out to Jorge Orozco, who made the video you're watching, originally created for an internal competition we ran. #GenAI #FoodTech #Cookbook
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Paul Chambers liked thisPaul Chambers liked thisAre we watching the Death of Grocery? To be clear, I’m rooting for Kroger. And I’m rooting for Albertson’s. But that doesn’t make this Numerator data any less real. Grocery has been sliding for 5 years: ⬆️ Costco: 7.0% → 8.4% ⬇️ Kroger: 9.8% → 8.5% ⬇️ Albertsons: 5.3% → 4.9% 𝘞𝘪𝘵𝘩 𝘈𝘮𝘢𝘻𝘰𝘯/𝘞𝘍 𝘱𝘰𝘴𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘨𝘢𝘪𝘯 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳. So why is this happening? I’ll defer to a recent McKinsey Report: 𝘚𝘩𝘰𝘱𝘱𝘪𝘯𝘨 𝘩𝘢𝘴 𝘣𝘦𝘤𝘰𝘮𝘦 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘣𝘢𝘴𝘦𝘥. Ie, there is a 𝘵𝘩𝘪𝘯𝘨 people want more than groceries. People want: 👉 Convenience. (70% report preferring delivery.) 👉 They want value stock-ups. 👉 They want excitement. And so the sweet Siren song is luring shoppers away. So what does that mean for us? 1. We need to be honest about where volume is. - It is certainly still at Kroger. But maybe 𝘒𝘳𝘰𝘨𝘦𝘳 𝘢𝘯𝘥… 2. We may need to design more toward e-com. - The shelf isn’t gone. But maybe design for the Shelf+ 3. Resources need to align with the opportunity. - Amazon and Costco now represent the #2 & 3 opportunities. - Maybe more depending on how you do the math. Do I think Kroger will figure it out? Yes, I do. Target seems to be. But Kroger will have to follow the shopper. It won’t be the other way around. Behavior is changing for good. So what do you think? Are you walking into traditional grocery stores less often? #ecommerce #amazon #retailmedia #shoppermarketing #retail https://lnkd.in/em85MNTk https://lnkd.in/eJyZqbUK
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Paul Chambers liked thisPaul Chambers liked thisThe most valuable subscription video you'll watch this year.
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Paul Chambers liked thisPaul Chambers liked thisThe most interesting stuff in PE deal sourcing lives in unstructured notes, not in CRM tags. When I was market mapping in PE, the two axes that mattered were attractiveness (how well a company fits the thesis) and actionability (whether it's actually ready to be bought or sold). The second one gets underweighted, in my opinion. These are private companies, so however attractive one looks, if the owner doesn't want to sell, there's no point spending time on it. That part was hard to systematize in a CRM. It still is if you’re using a legacy system. When your team is out meeting companies, meeting bankers, or just talking to people, that’s when they’re hearing when it's going to transact. Those signals get jotted into a note and never surface again. No single person could track this across a whole firm. But a whole team listening to the market, with those notes actually being harvested in an AI-native system, starts to produce something tangible: the exact right time to reach out to an owner about buying his company. A thesis tells you what you want to own. The catalyst tells you when it's available. A tag captures the first. Pulling the catalyst out of the notes is the harder problem, and it's what we’ve solved with Meridian.
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Paul Chambers liked thisPaul Chambers liked this31% of consumers now prefer using AI to find products. 21% still prefer using Google. For years, finding a product meant typing something into Google, scrolling, and clicking through to a website. That was the only way to search, so everyone did it the same way. That's no longer true. A growing number of shoppers now ask AI directly for a recommendation, and buy whatever gets suggested. So, no scrolling, no comparing ten tabs, not even landing on your site. Being easy to find on Google says nothing about whether AI even knows your brand exists. That's because they don't require the same infrastructure. Google rewards relevance. Match the right keywords, rank for the right terms, and you'd show up. AI works differently. Since it's making the decision for the consumer, it has to trust your brand enough to recommend it on someone else's behalf. Being findable and being trusted enough to be recommended are two different things, and most brands have only ever built the first one. A few weeks ago, I said AI shopping would move from something a small group of people experiment with, to the default starting point for purchases, within a few years. This stat is the first hard number showing that change is already underway. Have you started building for AI search? Follow for more on building the path to agentic commerce.
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Paul Chambers liked thisPaul Chambers liked thisHealth and wellness brands love to overcomplicate segmentation. You don't need 30 different email segments. They've convinced themselves that "good segmentation" means splitting their list into dozens of micro-audiences. Then they spend so long building these segments that campaigns never go out. Or worse, each segment is so small it barely provides incremental gains. The fact of the matter is, great segmentation is simple. - Prospects - One-time buyers - Active subscribers - Cancelled subscribers That's your foundation. From there, you layer in what actually matters, such as engagement signals and zero-party data like goals or preferences. An active subscriber focused on fat loss could get different messaging than one training for performance. But that's refinement. Not complexity for complexity's sake. Overcomplicating segmentation is not strategic. It often does more harm than good. Simple segments you actually use will always outperform complex ones that inevitably cause more friction in maintaining a strong and regular campaign cadence.
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Paul Chambers liked thisPaul Chambers liked thisThe Outbound Playbook 2026 (spraying cold emails at a scraped list is dead) 7 stages, from mapped market to closed won. Here’s the full system: Stage 1: TAM Mapping Map every company that could buy from you. 3 data layers: Firmographics: AI Ark, Limadata, BlitzAPI Technographics: BuiltWith, HG Insights, TheirStack Intent: Teamfluence, PDL, ColdIQ If an account isn’t on this map, it never enters the funnel. Stage 2: Enrich & Identify Turn accounts into reachable people: Emails: LeadMagic, Prospeo, Findymail LinkedIn profiles: Limadata 3rd-party signals: Trigify.io, Cognism Stage 3: AI Research Agents Agents research every account before writing copy. Linkup, Parallel Web Systems, and CC do the digging that SDRs used to spend hours on. This is what makes real personalization possible at scale. Stage 4: Multichannel Outreach 3 lanes running at the same time: LinkedIn automated: HeyReach, lemlist LinkedIn manual: Sales Nav plus an actual human Email campaigns: Instantly.ai, Mailpool Same list, same research, different channels. Stage 5: Reply Handling Speed to lead wins deals here. Every reply routes into HubSpot, Slack, and Instantly, so nothing sits unanswered overnight. Stage 6: Meeting Booked Calendly books it & Fireflies records it. And the part most teams skip: No-shows and “not nows” recycle back into email campaigns instead of dying in the CRM. Stage 7: Handoff & Close Clean handoff to sales: HubSpot for the deal trail. Qwilr and PandaDoc for proposals. Then: Closed Won (what we're all after at the EoD) Most teams treat outbound as one activity: "Just send more emails" The teams killing it in 2026 run it as a full funnel, with a clear owner and tool for every stage. Full breakdown with every tool mapped out below 👇
Experience
Education
Publications
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New retail trend: Gentlemen prefer boxes
Detroit Free Press
See publicationFor nearly three years, three Michigan men — Chris George, 33; John Haji, 30; and Paul Chambers, 36 — have been building a business in downtown Royal Oak by shipping boxes to Denney, one of about 10,000 customers in nearly 40 countries.
Their formula: Part fashion, part retail, and part advertising.
It's also part of a larger national retail trend that is booming — and built on the idea that these kinds of businesses offer customers a little surprise and a lot of convenience. -
Online subscription retailers create a trade group
Internet Retailer
See publication“Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues,” says Paul Chambers, CEO of digital marketing and web development company Element5 Digital and one of the co-founders of the association. “We believe forming SUBTA is a natural next step given the growth that is ongoing in subscription commerce as a whole, and creating a global network that helps grow enduringly fantastic subscription businesses just makes sense.”
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Royal Oak group launches Subscription Trade Association to support growing industry
Crain's Detroit
See publicationResponding to the growing subscription services industry, a Royal Oak-based team has launched a trade association to support it. Subscription Trade Association founders Christopher George and John Haji, co-founders of Royal Oak-based The Gentleman's Box LLC, and e-commerce experts Paul Chambers and Michelle Lange officially launched the group this week at The Subscription Summit in Austin, Texas. The two-day summit is the only of its kind that targets the subscription-based industry.
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Cheddar Closing Bell - Subscription Craze (1:45:42)
Cheddar
See publicationMay 26, 2017 Uber wins its court case in Italy... Plus, how Gametime will handle tickets for the upcoming NBA Finals and Stanley Cup Final. Guests: Scott Stein, Brad Griffith, Keith O’Malley, David McIntosh, David Aronson, Mbithe Nzomo, Lynda Brown-Ganzert, Paul Chambers
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Indie Business Network Podcast - Episode 55
Indie Business Network
See publicationIn this episode of Indie Business Podcast, Paul shares details about how The Gentleman's Box works, and also offers tips to help you manage a profitable and fun subscription box business. He also shares his upcoming event, the Subscription Summit, and why you should go if you are interested in succeeding in your subscription box business.
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IT In The D - Episode 53: Taco Bell Phones, Arcade Games, Random Fun
IT in The D
IT in the D, Episode 53.
This, dear readers and listeners, was a fun episode.
Huge thanks to our guests Paul from Core 3 Solutions, as well as recurring regulars Jeff and Jeremiah for hanging out with us for some great conversations, some left turns, and a whole lot of laughter and fun...
https://soundcloud.com/itinthed/it-in-the-d-episode-53Other authorsSee publication
Honors & Awards
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101 Best & Brightest Places to Work
101 Best & Brightest
Core3 Solutions was awarded the 101 Best & Brightest Places to Work in Michigan.
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Cool Places to Work
Crain's Detroit Business
Again in 2011, Core3 Solutions was named a Cool Place to Work by Crain's Detroit Business.
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Michigan's Economic Bright Spot Award
Corp! Magazine
Core3 Solutions was the recipient of Corp! Magazine's award as a Michigan Economic Bright Spot.
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20 In Their 20s
Crain's Detroit Business
Proud recipient of the Crain's Detroit Business 20 In Their 20s.
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Cool Places to Work in Tough Times
Crain's Detroit Business
Core3 Solutions was the recipient of Crain's Detroit Business Cool Places to Work in Tough Times award.
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🌟 Chris Snellgrove 🌟
THE TRUST RECESSION IS HERE (AND MOST DEALERS DON'T KNOW IT) New consumer data reveals something concerning: While review platform usage is DOWN across traditional sites like Facebook and Yelp, consumers are becoming MORE selective about who they trust. This isn't just about fewer reviews; it's about HIGHER trust standards. Here's what's driving the Trust Recession: - Fake Review Fatigue: Consumers assume reviews might be fake until proven otherwise - AI Skepticism: People think AI-generated content equals dishonest content - Platform Distrust: Major platforms are losing credibility with consumers But there's a MASSIVE opportunity hidden in this challenge: The businesses that earn authentic trust will have a significant competitive advantage. While others struggle with fake reviews and AI-generated responses, dealers focusing on genuine customer experiences will stand out like lighthouses in the fog. The Trust Recession Strategy: -Capture real customer moments immediately after service -Use specific details in testimonials (not generic praise) -Respond personally to reviews (not with templates) -Showcase authentic behind-the-scenes content The dealers who master authentic trust-building during this Trust Recession will dominate their markets for years to come. Are you prepared to thrive while others struggle with authenticity? #TrustRecession #AuthenticityMarketing #ReputationStrategy #AutomotiveIndustry
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Peter Roesler
AI engines reward clear authority—not fluffy copy. 📌 If your pages still read like “we offer many great solutions,” you’re invisible to generative search. Upgrade to GEO (Generative Engine Optimization): • Answer real questions directly • Use strong headings + scannable lists • Add structured data (schema) so machines understand context Result: more citations, more trust, better visibility in AI-driven answers. ✅
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Terry C Power - Ranking You Better
**Another cookie banner? This one matters.** Yahoo’s latest notice spells out how cookies, precise location, IP, and 237 IAB TCF partners drive measurement and personalization. Reminder: consent isn’t a checkbox—it’s a UX, legal, and revenue decision. Recently, we rebuilt a client’s CMP: simplified first-layer copy, gave “Accept / Reject / Manage” equal weight, and trimmed vendors by 40%. Outcomes: +18% opt‑in, fewer complaints, cleaner data. Actionable moves: - Explain what “Accept all” actually enables—in plain language. - Offer fast choices with parity, then let users dive deeper. - Audit vendors monthly; keep only what your use cases demand. What’s one change you’ve made that improved consent quality without tanking measurement? #PrivacyUX #AdTech #ConsentManagement
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Daniel B. Laws Jr., MBA
84% of people searching for manufacturing services start online. That means if you’re not showing up in SEO, AEO, and GEO, you’re invisible where it matters most... where buyers are actively looking. 💡 Here's one thin you can start doing today to stand out in AI search (AEO): Add clear, conversational FAQs to your website. Why? Because AI assistants are pull answers directly from well-structured content. If your site has the best, most direct response, you get chosen. Make sure you’re the company that shows up with answers. Because when you show up with the answers, you become the authority. #SEO #AEO #GEO #ManufacturingMarketing
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Bilal Kureishi
Forget the hype around agentic AI in SEO leadership conversations. Executives need clear explanations and actionable insights to leverage this technology for ecommerce growth. Don't be overwhelmed, agentic AI simply fast tracks the work done by customers. Discovery, comparison, filtering, all can be expedited without overwhelming your consumers. Simplify the concept for your execs - it's not about losing customers but rather enlisting a tech-savvy co-pilot in the buying journey. Here's a controversy for you: SEO is no longer exclusively a marketing channel, it's a cross-departmental responsibility. Agentic AI fundamentally relies on robust data quality, technical reliability, and user trust. SEO now is not just about writing more content; it's about being understandable, reliable, and usable by high-tech machines and AI. Assuage fears about losing control over rankings. The AI-led journey won't necessarily ask "do we rank well?” but rather “are we a good fit for the customer?" Turning focus from chasing traffic to enhancing visibility for accurate selection is going to be game-changing. Finally, toss out the panic or dismissal trap. Embrace a steady approach to agentic AI. It's not about flipping your strategy overnight or staying in denial till the ship sinks. It's all about repositioning SEO as a connector, improving your brand's operational health, and nudging towards steady growth. In sum, be patient, calmly navigate uncharted territories and remember: the race is won by the adaptable, not necessarily the fastest!
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Kathleen Greenler Sexton
Nebraska’s age-appropriate design code going operative is another example of where subscription teams can get surprised: compliance is now embedded in product design choices. Defaults, notifications, targeting, engagement mechanics—things that often sit in product/growth—are increasingly being evaluated through a regulatory lens when minors are involved. If you have any meaningful teen usage (even if you’re not “for kids”), it may be worth asking: Do we know when we’re dealing with minors—and if so, do our defaults change accordingly? Story: https://lnkd.in/e-xn25Am #product #subscriptions #compliance #recurring
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Tim Bish
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