From the course: Learning LinkedIn Recruiter
Generate usage reports for better insights
- [Instructor] Next, let's take a look at reports. Reports in LinkedIn Recruiter provide valuable insights into your recruiting activities, helping you refine your strategies and improve efficiency. Now, to access reports, you can navigate up to the top and hover over the reports tab. Here, I can see the different ones that are available: Summary, Pipeline, Usage InMail, Jobs, Custom and Funnel. And this is for a full Recruiter account. You may have less of these if you have a Recruiter Lite account. Now I'm going to select one of them. I'll select summary, and this will bring me to my reports page. Here on the left, I can see that I'm currently on summary, which is summarizing a lot of things. It's showing my InMail response rate, job slot utilization, hiring funnel, hiring trends, and more. Now, there's not a lot of data or much data at all in this account because it is a fictitious account that hasn't been being used. However, once you start using your account, there will be numbers in here allowing to track your progress over time and in different ways. Off to the left hand side, you'll always see these filters that you have that can let you customize that report. So if I wanted this from a different date range, I could go in here and select that. I'll reset it. I can go down here and decide by role type, user location, the owner, and so on. Now, up at the top, you have some different categories. This is one to look at your pipeline. Here's one for usage of your recruiters to see how much they're using it, and who are the people using it, how many days have they been active? Here is your InMail results. This is a big one. It measures how often candidates respond to your messages. Next, is jobs. You have custom, which we'll look at next. And then funnel, which is an overall look of how people move through the different stages of your project. Now, some of the key metrics that you'll want to look at are things like InMail response rate to see how often people are responding. Stuff like candidate engagement. So taking a look at how often candidates are interacting. And the last one is that recruiter activity, which I can see under usage, and it just monitors how your team's using LinkedIn Recruiter to see if there's any ways that you can make it more efficient. Generating a report is really straightforward, so once you're inside of one of these and you want to get the report, on the right hand side, you have the option to save that report, and if I click here, it'll just have me title it. Now remember, I can save these because I may have set different parameters or filters, and I want to save different versions of them. I can also export it, and if I click export here, it will start exporting that report. Once you have a report, it's important to then interpret that data and look for trends and patterns. So, as you can see, that report then downloaded, and I could open that up and view it. Now, once you have a report, it's important to interpret the data. Look for trends and patterns. For example, if your InMail response rates are low, you might need to revise your messaging strategy. Figure out a better way to word it so that the InMail response rates increase. Another example is, if you notice a high candidate engagement from a specific job posting, analyze what made that posting successful, and use those elements in future posts. By understanding your performance metrics, you can continuously refine your strategies and achieve better results.