Eric I. Schwartz’s Post

**Announcing the branding and visual identity for New York University Press** Officially launching at the Brooklyn Book Festival on September 21, 2025 As described by its designer Austin Gutierrez: “Rooted in tradition but designed for the future, this logo reflects NYU Press’ vision while paying homage to its scholarly heritage. By combining the brand equity of NYU Press with the broader recognition of NYU, the logo reinforces a cohesive identity across platforms and audiences. At its center, the Washington Square Arch—an iconic symbol of New York City—has been reinterpreted in a contemporary form, thoughtfully designed to remain relevant and distinctive across print and digital applications for years to come.” Under the new leadership of director Eric I. Schwartz, NYU Press has also updated its mission statement to reflect its embeddedness within the larger NYU community and its long standing commitment as a publisher dedicated to the humanities and social sciences. Our mission: “Downtown to the World,” NYU Press amplifies NYU's leadership in global higher education and research through influential publications that embody the university's core mission and creative identity. We publish works that bridge academic fields, providing insightful theory, robust empirical data, and compelling untold stories, championing a vibrant and distinctive understanding of our world. Committed to a culture of trust, accountability, and collaboration, we create resources that bolster NYU's strategic priorities. Our innovative storytelling showcases NYU's dedication to fostering stellar scholarship, teaching, and research, promoting human flourishing within and beyond the global NYU community. Please join us in celebrating these exciting new changes at NYU Press.