Adam Robinson fired us after we drove 42% of RB2B’s revenue. Six months later he rehired us. Now we’re using cold email to print him $500K/month in LTV. Here’s the full 2-year breakdown: PHASE 1: March 2024 - October 2024 RB2B went $0 → $4M ARR in 6 months. 42% of all revenue came from cold email. And our leads paid 2.7X more than their other channels. We weren’t just signing people up. We were signing up their best customers. Then Adam “paused” us while he reconfigured the product. I counted us as fired. PHASE 2: May 2025 - Now Six months later he rehired us. RB2B was at $5.3M ARR. Now they’re at $6.5M ARR. We’re currently generating between $130K to $500K in lifetime value every single month. (The video below explains why it’s a range) What most agencies would hide: We torched his infrastructure multiple times. Completely burned domains. I thought he was going to fire us again. But the conversion rate at $6.5M ARR stayed exactly the same as it was at $1M ARR. Still 1-in-250 emails signing people up. Adam being Adam, he asked me to document everything from the last 2 years. And I mean everything. The good, the bad and the ugly. So I built a 20-minute video + full strategy breakdown showing: - Exact attribution data from both phases - Why we got “fired” and what changed when we came back - How our leads convert 2.7X better than other channels - The email infrastructure disasters and how we rebuilt - Real client data most agencies could never share Comment RB2B below AND send me a DM saying RB2B My LinkedIn got flagged last time, so I do this manually. If you don’t do BOTH (comment + DM), I won’t send it. Comment RB2B below AND DM me RB2B
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Co-Founder @ Relevance | AI-powered GTM
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