Every CFO needs to bookmark this data right now. Pricing variability for some of the top suppliers. In other words: 1. How much wiggle room there is to negotiate on price 2. Which suppliers are worth your attention and effort to negotiate with Chances are, your team uses one, few, or many of these suppliers to run your business. Very useful as you engage in year-end budgeting and planning right now. Justin Etkin always says, “Many successful negotiations are actually mediocre deals in disguise.” Don’t let a done deal make you think you got a good deal. Reliable benchmark data is a nonnegotiable for doing financial stewardship in 2025 and beyond.
Agree. But also realize that you’ll still meet some resistance (even those with broad bands) unless you have a strong BATNA
Is this normalized for size of deals ?
Russell Lester Most these players have a gross margins around 80% so they have little economic reason to reject a “closeable” deal - once CAC is spent, every $$$ of ARR is ~ margin. That’s why I’m curious about this dataset: if these ranges reflect actual deal-to-deal variance, not list-to-discount, it would contradict basic SaaS economics. How exactly were these numbers calculated?
Docusign is wilding out with these price variations lol!
Great insights! When I see spreads like this, I don’t think “negotiation room.” I think “system under stress.” Pushing harder on it won’t fix the root cause. And might just accelerate the disappearance of a supplier.
That Docusign line extends the horizontal length of the chart by at least 30% lol HubSpot one concerns me 👻 What a spooky post
CFO's also need to know where they have buying power. A $1,000 purchase versus a $1M enterprise deal will likely lead to some bigger swings. Even better would be to segment the customer base to determine the value being delivered to that specific segment. Would be interesting to see the demarcation between negotiated agreements and those bought retail online.
Wow Docusign!
mostly metrics | run the numbers | mostly growth
4dSome of these spreads are NUTS!!!! You're flying blind without benchmarks. You don't know the pressure points and where to push. Kudos to DDOG for their ability to command such pricing power. Speaks to the product quality.